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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Qualtrics provides enterprises with advanced survey capabilities and analytics to drive product differentiation and user satisfaction through deep insights. If you want to get started with Userpilot as your insight tool, book a demo now. Enterprise : Contact for custom pricing. Enterprise : Custom pricing.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The Most Basic Rule of Product Positioning 3. At the time, this was a regular practice as all enterprise software was installed at the customer site. Promo codes weren’t a thing yet.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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Enterprise CS 101: Establishing Customer Success Quickly

Gainsight

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. Ideally, customer success will be represented in the C-suite by a Chief Customer Officer (CCO), or an equivalent position. .

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Solution Selling vs. Aspirational Selling

Product Management University

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. What is Solution Selling? It’s not wrong or bad.

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How to run a better win-loss analysis and improve win rates with Alchemer

Alchemer Mobile

Even in the best of cases, your sales reps usually aren’t in the best position to collect—or synthesize—truly unbiased feedback about lost prospects, which means your entire team is missing out on invaluable context. Usually, that falls on CRM administrators and—maybe—enterprising reps and marketers. Was it the rep? The product?