Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A product adoption framework is a set of tools, tactics, rules, metrics, and more – all aimed at helping improve your adoption rate.

Analytic Tools 98

Analytic Tools Feedback Software Framework Onboarding KPIs 98

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 130

Reporting Tools Artificial Inteligence Customer Experience Healthcare 130

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

Feedback Software 98

Feedback Software Research Software Framework User Testing 98

Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? Dave McClure's Pirate Metrics framework. What are Pirate Metrics?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Userpilot

FEBRUARY 17, 2022

If you’ve read Teresa’s Torres book, Continuous Discovery Habits , you’re probably familiar with her continuous discovery framework for building better products that are actually guided by user feedback. If used effectively, it can significantly reduce the money spent on marketing and sales activities. Conclusion.

Product Research 98

Product Research Framework User Testing Research Software 98

Userpilot

DECEMBER 3, 2021

Want to know how you can use the HEART framework to improve user experience? Google’s HEART framework has been designed to enhance product experience at every stage of the user journey. The HEART framework uses the right combination of user-centered metrics to deliver an enhanced user experience.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

NOVEMBER 30, 2023

Book the demo! Finally, it teaches teams to look at the product design process through their eyes, and so it fosters a customer-centric design culture within the organization, Overall, UX research is the foundation for designing and building a successful and competitive product in the market. What is the UX research process?

Product Research 104

Product Research User Testing Research Software Data Visualization 104

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

JUNE 30, 2022

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

Feedback Software 97

Feedback Software Research Software Framework User Testing 97

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Book a demo now to learn more.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The confidence of your organization would skyrocket because you’d know you’re building, marketing, selling and delivering measurable customer value with strategic impact.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Management University

JULY 18, 2023

As a former product marketing manager, I know this all too well and was guilty in the first degree! It would save a ton of work for product marketing, plus, your product positioning that opens doors for salespeople would be the same as the conversations they’re having with buyers. It’s completely conversational on both fronts.

Positioning 130

Positioning Product Research Construction Demo 130

The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? So to help you achieve this goal, I’ve laid-out a foundational framework that can be used to store and organize incoming product requests into repositories that describe your product’s strategy. Some example can include tradeshows, product summits, or client demos. Milestone 2 Client Demo (12/25/2017).

Framework 138

Framework Agile User Testing Research Software 138

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. Book the demo to see how to use it for customer journey analysis. SMART goal-setting framework. In this article, we explain: What customer journey insights are.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Feedback Software 105

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. Why perfect your product-led go-to-market strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Product Management University

MARCH 21, 2023

Follow-up Email Scripts After a discovery call, a demo or any other meeting, it’s always a good idea for salespeople to recap the meeting in a simple and concise manner without coming across as pushy. Your target market is the salesforce. It’s the key to gaining competitive leverage. Sales Playbook Success: Keeping It Simple!

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Sales funnels track lead conversion to customers, focusing on demo-to-trial and trial-to-paid stages, using conversion and churn rates. Core metrics for marketing funnel.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Onboarding KPIs 105

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

MARCH 6, 2024

Book a demo now to see how Userpilot can help you better understand customer behavior. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is product trend analysis? If you’re still confused, try using a goal-setting framework to get started, like the S.M.A.R.T

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Userpilot

NOVEMBER 20, 2023

These could come from your organization or you can use a ready framework like RICE or ICE. Book the demo to find out more! What is the difference between the unweighted and weighted scoring framework? However, in the unweighted frameworks, each of the benefit and cost categories is worth the same.

Product Research 105

Product Research User Testing Customer Experience Research Software 105

Userpilot

DECEMBER 13, 2023

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

Product Research 105

Product Research Data Visualization User Testing Customer Feedback 105

Userpilot

MARCH 24, 2024

Book a demo now. Try Userpilot and Take Your User Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a user flow? Use the SMART goal-setting framework when defining your objectives and building user flow charts. ” The SMART goal-setting framework. Book a demo now to get started.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. What is a product launch checklist?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JULY 17, 2023

Implementing data analytics can increase engagement, reduce friction , aid personalization, and improve marketing efficiency. By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Book the demo! Goal-setting framework.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

AUGUST 13, 2023

Examples of different prioritization frameworks. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions. To see how Userpilot can help you make informed prioritization decisions, book the demo! Create the grid.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

Userpilot

MARCH 7, 2024

Book a demo with Userpilot to get the best value for cost for your business! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What’s an analytics platform? Take advantage of goal-setting frameworks to have a more holistic picture of your actual goals.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Research Software 105

Userpilot

MARCH 28, 2024

Book the demo to find out more! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is user analytics? Its main objective is to understand how users behave inside the product to inform product development and design, marketing efforts, and customer support processes.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

NOVEMBER 14, 2023

It also helps you to develop an omnichannel marketing strategy to engage existing and potential customers more effectively. Book the demo to find out more! Improves the performance of omnichannel marketing campaigns To acquire new customers, you normally have to engage them via multiple marketing channels.

Analytic Tools 105

Analytic Tools Data Visualization Customer Experience Onboarding KPIs 105