Behind the Product: What to Do When Your Demo Cracks—Tesla Cybertruck
280 Group
NOVEMBER 27, 2019
As I watched the Tesla Cybertruck demo literally shatter right before our eyes the other night, I confess I had some sympathy for Elon Musk. You’ve stretched your development team to get it done, you’ve practiced your script, you’ve run through the demo a dozen times—it’s all working! You’ve planned this for months. I’ll wait….
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