How live chat can warm up your cold outbound leads

Inside Intercom

As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. From outbound to inbound. Most people view live chat as a tool for responding to inbound leads, but one of the most under-utilized benefits we’ve seen on the Intercom sales team is to warm up the cold outreach experience.

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

Easily book demos and calls with your best leads using our updated scheduling apps. Our Get a Demo and Google Calendar apps enable leads to book demos and meetings right in the Messenger, so that you can focus on selling, not scheduling. Get a Demo app updates.

Demo 58

Avoid the land of no decision: 6 critical questions for every discovery call

Inside Intercom

In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes. Things like, “How do you schedule a demo with qualified people while you’re asleep?”

SaaS Events You Can’t Miss in 2019


INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers. Ben Franklin once said, “An investment in knowledge pays the best interest.”

9 essential sales steps you need to grow your SaaS startup

Inside Intercom

Do you lead with “Get Started,” “Request Demo” or “Sign Up”? For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.

Product thinking: behind our new Messenger home screen

Inside Intercom

Imagine, we excitedly said to ourselves, not just searching for help content, but booking demos, offering newsletter subscriptions and offers – all things you can do without needing to start a conversation. Yesterday marked one of our biggest releases yet – our all new messenger.

How we use bots at Intercom

Inside Intercom

On our demo page, the bot triggers immediately and gathers the person’s company name, email address and personal name. We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Maybe you wonder if we practice what we preach ??.

Build a growth stack, not a tech stack

Inside Intercom

To understand what activities — from marketing campaigns to sales demos to customer success initiatives — impact revenue the most, your organization must have a common data model, dashboard, and set of metrics that all teams can use to track performance.

Product adoption: how to get customers to embrace your product

Inside Intercom

Customer testimonials, case studies and product demos are all great ways to help potential customers visualize the business outcomes that your product can drive for them. Check out how Cleo uses our Answer Bot to manage close to 200 inbound chats coming in daily.

How do market researchers add experimentation to drive better business outcomes?


This works really well if research teams have the resources and bandwidth to handle and prioritize all the inbound questions and hypotheses. If you want to learn more about bringing on-demand insights to your organization, schedule a demo below.

How to build a billion dollar sales team like Stripe

Inside Intercom

They source, engage, qualify, demo, and sign contracts, with no awkward handoffs. Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

A new customer would receive a lot of sales attention (with demos and discussions) and once acquired, would transition to the onboarding/training and support teams (until renewal time).

Before you go whaling – automate your sales follow-up for the long tail

Inside Intercom

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. I use case studies, demo videos and blog posts to show leads how easy it is to use Intercom and the results our customers have seen. It’s common sense but if I’m talking about our live chat for sales solution, I’ll share our customer story on how Salesloft saw an 8x increase in booked demos.

The ultimate marketing technology stack for 2019

Inside Intercom

Ask any marketer how they engage potential leads on their site, and they’ll probably say they’ve got it covered – maybe they have some forms people fill out when they want to talk to a sales rep or book a demo. You might be familiar with Scott Brinker’s famous martech landscape slide.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. There are a lot of companies that may have a very complex product that needs a salesperson to bring people through it, to demo it. They’re created by inbound demand.

Sales Hacker’s Max Altschuler on selling more with less

Inside Intercom

Is it transitioning from inbound to outbound sales? Salespeople might have to do some of that today, but more frequently they’re doing things like writing outbound email, or they’re having inbound conversations inside of a messenger. If the person has their attention on your site right now, it’s very easy for you to qualify them there and set up the demo (not the discovery) and the next step of the process.

Build your own chatbots with Custom Bots

Inside Intercom

It’s called Operator, and it performs tasks like inbound lead qualification and customer routing. This is an example pricing page for purposes of the demo.

Books 56

Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

Perhaps the markets – we’re doing well and the market is growing, but you can’t help feeling that we’re not converting enough of the demos that we do or the conversations we have aren’t turning into business fast enough. Paul Kenny, Founder, OceanLearning. Paul Kenny is no stranger to the Business of Software Conference stage.

The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems).