How live chat can warm up your cold outbound leads

Inside Intercom

As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. From outbound to inbound. Most people view live chat as a tool for responding to inbound leads, but one of the most under-utilized benefits we’ve seen on the Intercom sales team is to warm up the cold outreach experience.

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

Easily book demos and calls with your best leads using our updated scheduling apps. Our Get a Demo and Google Calendar apps enable leads to book demos and meetings right in the Messenger, so that you can focus on selling, not scheduling. Get a Demo app updates.

Demo 58

Avoid the land of no decision: 6 critical questions for every discovery call

Inside Intercom

In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product.

9 essential sales steps you need to grow your SaaS startup

Inside Intercom

Do you lead with “Get Started,” “Request Demo” or “Sign Up”? For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.

Product thinking: behind our new Messenger home screen

Inside Intercom

Imagine, we excitedly said to ourselves, not just searching for help content, but booking demos, offering newsletter subscriptions and offers – all things you can do without needing to start a conversation. Yesterday marked one of our biggest releases yet – our all new messenger.

Build a growth stack, not a tech stack

Inside Intercom

To understand what activities — from marketing campaigns to sales demos to customer success initiatives — impact revenue the most, your organization must have a common data model, dashboard, and set of metrics that all teams can use to track performance.

The ultimate marketing technology stack for 2019

Inside Intercom

Ask any marketer how they engage potential leads on their site, and they’ll probably say they’ve got it covered – maybe they have some forms people fill out when they want to talk to a sales rep or book a demo. You might be familiar with Scott Brinker’s famous martech landscape slide.

Sales Hacker’s Max Altschuler on selling more with less

Inside Intercom

Is it transitioning from inbound to outbound sales? Salespeople might have to do some of that today, but more frequently they’re doing things like writing outbound email, or they’re having inbound conversations inside of a messenger. If the person has their attention on your site right now, it’s very easy for you to qualify them there and set up the demo (not the discovery) and the next step of the process.

Build your own chatbots with Custom Bots

Inside Intercom

It’s called Operator, and it performs tasks like inbound lead qualification and customer routing. This is an example pricing page for purposes of the demo.

Books 56

The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems).