The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said. Competitive/market intel.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. What is Product Marketing? How Product Marketing got here ?? What is Product Marketing?

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.

How live chat can warm up your cold outbound leads

Inside Intercom

As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. As sales trainer John Barrows once told us , our job is to create context around the content that marketing creates. From outbound to inbound. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. You’re probably familiar with product-market fit (determining the group of people who will become your customers). We have a suite of tools that help marketers, sales, customer service people, and grow companies. Kieran: Yeah, I’m interested in all types of marketing.

Build a growth stack, not a tech stack

Inside Intercom

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. You’re currently head of marketing at MadKudu. So for the most part, we proactively go after mid-market enterprise companies like Segment and Invision. These are great companies with high inbound volumes. We’re not a self-serve, go-to-market company.

Building help content into your product launch

Inside Intercom

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. Product demo: This is the demo that the product team did for your sales and customer support teams. Your support team will see lower inbound volume for simple, repetitive questions, and your customers will get faster answers to those same questions too.

Product adoption: how to get customers to embrace your product

Inside Intercom

With the right marketing and product tactics, you can make all four of those forces work in your favor. Their marketing taps into key emotions of frustration and relief to drive urgency and a desire for change. Customer testimonials, case studies and product demos are all great ways to help potential customers visualize the business outcomes that your product can drive for them. Check out how Cleo uses our Answer Bot to manage close to 200 inbound chats coming in daily.

How Centercode Is Helping You Adapt to the Unknown

Centercode

Some are reimagining the use of existing products for new markets and new audiences. “Within a moment’s notice, Diego joined me for an inbound qualifying call after I quickly found out the prospect needed communication to be in Spanish.

How we use bots at Intercom

Inside Intercom

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Automating our sales and marketing. We use Custom Bots to proactively engage with people coming to our marketing website and send them on the right customer journey based on their goals. On our demo page, the bot triggers immediately and gathers the person’s company name, email address and personal name. Marketing Sales Support

Sales Hacker?s Max Altschuler on selling more with less

Inside Intercom

I learned a ton from growing this business: about sales, about marketing, about how to run a company, and it’s been a lot of fun. For us, it was important to completely saturate the market. Is it transitioning from inbound to outbound sales? A lot of the companies I advise are selling to mid-market and above, and that’s where my value is. Podcast Sales & Marketing hiring hiring strategy outbound sales Saas Sales sales sales advice

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

Easily book demos and calls with your best leads using our updated scheduling apps. Our Get a Demo and Google Calendar apps enable leads to book demos and meetings right in the Messenger, so that you can focus on selling, not scheduling. Get a Demo app updates.

Demo 61

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business.

9 essential sales steps you need to grow your SaaS startup

Inside Intercom

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. Again the goal here is to treat this stage of the process as primary market research. Only now is it time to demo!

SaaS Events You Can’t Miss in 2019

Gainsight

DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers. At INBOUND, you’ll find over 200 breakout sessions, networking events, and keynotes from notable names like Shonda Rhimes and Deepak Chopra.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. And then I think we look in the market for validation.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. And then I think we look in the market for validation.

Your next wave of growth will come from conversational relationships

Inside Intercom

They can drive key customer action, like booking demos and making purchases. In a crowded market, great experiences play an increasingly pivotal role in catching customers’ attention and differentiating you from competitors. Conversational marketing. Use conversational marketing to drive key actions. Send proactive support messages that anticipate issues and reduce inbound conversations.

Product thinking: behind our new Messenger home screen

Inside Intercom

Imagine, we excitedly said to ourselves, not just searching for help content, but booking demos, offering newsletter subscriptions and offers – all things you can do without needing to start a conversation. Example 1: Messenger home focused on sales and marketing. The first app lets them request a demo and fill out your essential lead qualification questions. Yesterday marked one of our biggest releases yet – our all new messenger.

Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. These days we primarily focus on inbound channels and by far our biggest inbound channel is stack overflow. With our inbound channels it all starts with a job post.

How to build a billion dollar sales team like Stripe

Inside Intercom

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?

Before you go whaling – automate your sales follow-up for the long tail

Inside Intercom

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. Doing so not only enables us to optimize for speed and response rate at the lower end of the market, but also gives our inner whaler time to focus on catching big fish. I use case studies, demo videos and blog posts to show leads how easy it is to use Intercom and the results our customers have seen.

The Sales Summit: The trends and challenges shaping the future of sales

Inside Intercom

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Dan: We do something similar, which is we start to segment the market. There’s a lot of competition, a lot of markets, and this stuff actually starts to have some pretty significant implications for how quickly your business can scale. Post-demo process.

Demo 53

Build your own chatbots with Custom Bots

Inside Intercom

We’ve built a new product that automatically increases qualified leads for your sales team, accelerating your sales process, and therefore maximizing the efficiency of your sales and your marketing team. This is an example pricing page for purposes of the demo.

Books 58

The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

Developers need personas, market problems, and most of all, a prioritized list of requirements. Agile methods advocate a role called product owner to support the product team with customer and market information. Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems).

Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

And you know how it’s funny, we were talking about the butterfly – I did have a thing, as I stood up for that conference in 2008, I had a little moment of panic because this whole market was new to me and I started thinking as I was walking down to take the stage, how the hell I got here? It was a terrible market to work in, 100s of publications were the same from you. Or maybe you need a classic enterprise sales person who goes into the market and makes leads happen.