What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

While a personalized approach is key to delivering engaging and positive customer experiences, it can be challenging to maintain the personal touch at scale. “A personalized approach is key to delivering engaging and positive customer experiences.” Get a Demo app updates.

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9 essential sales steps you need to grow your SaaS startup

Inside Intercom

Do you lead with “Get Started,” “Request Demo” or “Sign Up”? For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.

Before you go whaling – automate your sales follow-up for the long tail

Inside Intercom

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. I use case studies, demo videos and blog posts to show leads how easy it is to use Intercom and the results our customers have seen. It’s common sense but if I’m talking about our live chat for sales solution, I’ll share our customer story on how Salesloft saw an 8x increase in booked demos.

The ultimate marketing technology stack for 2019

Inside Intercom

Ask any marketer how they engage potential leads on their site, and they’ll probably say they’ve got it covered – maybe they have some forms people fill out when they want to talk to a sales rep or book a demo. You might be familiar with Scott Brinker’s famous martech landscape slide.

Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

Perhaps the markets – we’re doing well and the market is growing, but you can’t help feeling that we’re not converting enough of the demos that we do or the conversations we have aren’t turning into business fast enough. It’s everything and only when you got a picture this detailed about your sales performance you are in a position to start saying what might we do? Paul Kenny, Founder, OceanLearning. Paul Kenny is no stranger to the Business of Software Conference stage.

The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems).