Better Web Demos: Use These 3 Tactics

Proficientz

What are some tactics for better web demos that keep the audience more engaged? When it comes to web demos, you don’t have the benefit of reading your audience as you would in a face-to-face situation, even when everyone has their cameras on. a) Set up a marketing campaign.

Demo 130

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions.

Demo 230

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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions.

Demo 195

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions.

Demo 195

Why “Build or Buy?” Is the Wrong Question for Analytics

applications, and they’re pushing for faster time to market. salespeople or navigating the often-confusing BI market, which is full of competitors. Fortunately for BI buyers, the market has never been. Time to market can even affect revenue: The 2017 State.

How Your Software Demo Can Make Your Product Sell Itself

Userpilot

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Your marketing team will ask, ‘How can our product generate a demand flywheel?’ A Product-Led Software Demo.

Demo 83

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine October 2017 is now available.

Demo 200

The role of product management in sales demos

Under10 Playbook

In some cases, it’s clear that the person doing the demo hasn’t prepared and is just following a canned script. In others, you can tell that they put a lot of time into tailoring the demo specifically for the client, but even then, the demo can often miss the target.

Demo 130

Help! I’m demo boy for sales people

Under10 Playbook

And I wanted them to see the presentation and demo done correctly at least once. Start with a definition of the markets and personas. When it comes to product, get one of the sales engineers to deliver the presentation and demo. Or, Be careful what you teach your sales teams.

Demo 141

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz

In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing. Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps. The B2B Product Manager Magazine May 2017 is now available.

Demo 100

How to Package and Price Embedded Analytics

User Classes vs. Marketing Buying Personas While companies may buy your software product, it’s the end users who ultimately use the features. only see a demo and never actually use your software. This is why relying on marketing buying personas to drive pricing is a.

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Proficientz

We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates. Using Product Demo Themes to Improve Your Sales Win Rate. The post Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management appeared first on Product Management University. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

How to Create Business Requirements That Improve Marketing & Sales

Proficientz

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Demo 100

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success.

How Premium Demo Designs Enabled the 120WaterAudit Sales Team to Close Deals

Innovatemap

We partnered with the 120WaterAudit team to create a clickable prototype to show prospects during sales demos. While the screens were being used in sales demos, the development team was hard at work bringing those screens to life. Do not undervalue simple click-through demos.

Demo 52

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Proficientz

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. Web Demos: Engaging An Audience You Can’t See. Product Demo Techniques: Telling Versus Selling.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. Web Demos: Engaging An Audience You Can’t See. Product Demo Techniques: Telling Versus Selling.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. You just embarked on a big marketing campaign and spent all that time and money getting them in the door, only for them to see no value in your product and walk right back out again. Simply put, we market our product to our current customers.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. In addition, we ask for an email address to access our online demo.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined.

Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. software-development product-management product product-manager product-market-fit

What is Product Marketing and Why Should I Care?

Userpilot

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce.

[CASE STUDY] Aha! Moment Before Signup as a Marketing Tool

Userpilot

Moment is used as a marketing tool! Notice that you are able to try out a demo of Stripo with 1 click, and without having to register. When you click to access the demo, you’re greeted with this welcome screen.

What is Product Marketing and Why Should I Care?

Userpilot

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce.

The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

There’s one special form of research that many product marketing managers are neglecting—and they’re missing a great tool. Smart product marketing managers use win/loss as a tool to document and measure the buying process. Have it always ready for a standard demo.”

Demo 130

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Product Marketing Management

The marketer that’s always on? Your chatbot

Inside Intercom

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Rather than having to use a single, centralised provider, each Head Teacher could use whichever system they wanted – which opened up the market for smaller players such as Naimish and his team. Central to all of this was also data, such as the number of demos per sale or the average decision making time, to work out which direction they should go in. The post Naimish Gohil – Adapting Your Product for a Changing Market appeared first on Mind the Product.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. Marketing & Sales Enablement.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around.

5 tips for bringing your product to market faster

Mixpanel

To deliver a superior user experience under such high stakes, we had to balance time to market with product completeness. This led us to ask ourselves: how do we build faster to meet the needs of our customers while beating our competitors to market?

The importance of an effective product marketing strategy

Inside Intercom

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Meet Hayley Jean Farr: Gainsight’s VP of Market Development

Gainsight

This time around, let’s meet our VP of Market Development, Hayley Jean Farr , and hear from her in her own words. Here at Gainsight, I am pioneering a new function, Market Development, where I am identifying scalable ways to target, serve, and support companies outside of SaaS. .

Six essential chatbot recipes for sales and marketing teams

Inside Intercom

Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. The post Six essential chatbot recipes for sales and marketing teams appeared first on Inside Intercom.

How marketers are using Custom Bots to drive more engagement

Inside Intercom

Gabi Goldberg leads marketing at Snapt , a B2B SaaS startup that develops high-end solutions for application delivery. Her goal is to build qualified pipeline for their sales team and drive more demo bookings. Marketing Custom Bots engagement growth marketing