The Secret PM Handbook

AUGUST 18, 2017

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. Go-to-market demo go-to-market

Demo 177

Demo Agile Differentiation Engineering 177

The Secret PM Handbook

AUGUST 18, 2017

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. Go-to-market demo go-to-market

Demo 150

Demo Agile Differentiation Engineering 150

The Secret PM Handbook

AUGUST 18, 2017

A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. Go-to-market demo go-to-market

Demo 150

Demo Agile Differentiation Engineering 150

Proficientz

JULY 9, 2020

What are some tactics for better web demos that keep the audience more engaged? When it comes to web demos, you don’t have the benefit of reading your audience as you would in a face-to-face situation, even when everyone has their cameras on. 3 Tactics to Make Your Web Demos More Engaging. Dispense with company overviews and “all about us” slides at the beginning of the demo and start with a single slide summarizing objective of the demo.

Demo 100

Demo Workshop Presentation Naming 100

Advertisement

User Classes vs. Marketing Buying Personas While companies may buy your software product, it’s the end users who ultimately use the features. only see a demo and never actually use your software. This is why relying on marketing buying personas to drive pricing is a.

Framework

Userpilot

MAY 24, 2019

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Your marketing team will ask, ‘How can our product generate a demand flywheel?’ Why Your Traditional Software Demo Doesn’t Work. Which brings us nicely to your software demo, and why it’s no longer good enough. Traditional software demos are fairly time consuming. A Product-Led Software Demo.

Demo 64

Demo Presentation Outbound UX 64

Proficientz

NOVEMBER 2, 2017

We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine October 2017 is now available.

Demo 200

Demo Magazine Certifications B2B 200

Proficientz

MAY 24, 2017

In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing. Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps. The B2B Product Manager Magazine May 2017 is now available.

Demo 100

Demo White Paper Magazine B2B 100

Proficientz

JANUARY 30, 2018

We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates. Using Product Demo Themes to Improve Your Sales Win Rate. The post Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management appeared first on Product Management University. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Demo 109

Demo Definition Magazine B2B 109

Proficientz

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT! CONTEXT!

Marketing 141

Marketing Product Marketing Demo Differentiation 141

Proficientz

NOVEMBER 2, 2017

We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Demo 100

Demo Magazine B2B Branding 100

Proficientz

MARCH 9, 2017

In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. Web Demos: Engaging An Audience You Can’t See. Product Demo Techniques: Telling Versus Selling.

Magazine 100

Magazine Demo B2B Vision 100

Proficientz

MARCH 9, 2017

In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. Web Demos: Engaging An Audience You Can’t See. Product Demo Techniques: Telling Versus Selling.

Magazine 100

Magazine Demo B2B Roadmap 100

Inside Intercom

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. You just embarked on a big marketing campaign and spent all that time and money getting them in the door, only for them to see no value in your product and walk right back out again. Simply put, we market our product to our current customers.

Marketing 86

Marketing Demo Document Outbound 86

Proficientz

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Context is the key to creating business requirements that not only give design and development teams clear value targets, but can also be repurposed as knowledge transfer vehicles for marketing and sales.

Marketing 109

Marketing Demo Workshop Positioning 109

Proficientz

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing? Think of solutions marketing as the more encompassing, higher-impact version of product marketing. The Value of a Product Marketing Roadmap for Sales.

Marketing 100

Marketing Product Marketing Vision Demo 100

Innovatemap

OCTOBER 31, 2019

We partnered with the 120WaterAudit team to create a clickable prototype to show prospects during sales demos. While the screens were being used in sales demos, the development team was hard at work bringing those screens to life. And while sales used the click-through demo to sell, we were busy delivering designs for new features that development continued building out to enhance the product’s functionality. Do not undervalue simple click-through demos.

Demo 40

Demo B2C Differentiation B2B 40

280 Group

SEPTEMBER 10, 2018

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). How can we make sure every committee actually gets just most critical comparative information/ demo/ thought leadership/ etc. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. Product MarketingIn B2B, Sales is your #1 customer.

B2B 158

B2B Marketing Demo Leadership 158

Mind the Product

SEPTEMBER 14, 2017

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. When planning your releases, involve some marketing people to make sure that your releases make sense from a marketing point of view as well. In addition, we ask for an email address to access our online demo. Market Your Release.

Marketing 127

Marketing Demo Construction Messaging 127

Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. Referral Marketing.

Marketing 76

Marketing Product Marketing Messaging Education 76

Proficientz

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. It not only gives design and development teams clear and quantifiable value targets, it also makes your value story easier to communicate to the market. The Ultimate Guide to Portfolio Product Management & Marketing.

Marketing 100

Marketing Product Marketing Demo Workshop 100

Amplitude

SEPTEMBER 16, 2020

The best marketing campaigns send the right message to the right user at the right time. It’s a tried and tested method that creates an ideal experience for the end user, and maximizes results for the marketing team.

Marketing 97

Marketing Construction Demo Events 97

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! What should be the KPIs of a Product Marketer?

Product Marketing 57

Product Marketing Marketing Education Webinar 57

Proficientz

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined.

Marketing 100

Marketing Vision Demo B2B 100

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. software-development product-management product product-manager product-market-fit

Product Marketing 114

Product Marketing Marketing Testing Demo 114

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments. In this article, I’m going to show you: What product marketing is. What is product marketing?

Product Marketing 65

Product Marketing Marketing Positioning Advertising 65

Inside Intercom

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. – lie beyond the realms of this article but one thing is clear: this market is HUGE.

Technology 87

Technology Marketing B2C B2B 87

Mind the Product

NOVEMBER 7, 2017

Rather than having to use a single, centralised provider, each Head Teacher could use whichever system they wanted – which opened up the market for smaller players such as Naimish and his team. Central to all of this was also data, such as the number of demos per sale or the average decision making time, to work out which direction they should go in. The post Naimish Gohil – Adapting Your Product for a Changing Market appeared first on Mind the Product.

Marketing 110

Marketing Government B2B Education 110

Proficientz

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. Marketing & Sales Enablement.

Marketing 100

Marketing Demo B2B Leadership 100

Userpilot

JANUARY 8, 2020

Moment is used as a marketing tool! Notice that you are able to try out a demo of Stripo with 1 click, and without having to register. When you click to access the demo, you’re greeted with this welcome screen. Moment into an actual marketing tool, and in doing so have managed to drastically improve signups and conversions. Out of over 30,000 visitors to the site, 32% of them were engaged by the prospect of a 1-click demo.

Marketing 59

Marketing Demo Presentation Blog 59

Roy Madden

MARCH 17, 2020

Remove market reports, so that you can focus on only the topics and trends that matter to you, without the noise. We heard from lots of users that market reports can be a considerable source of noise when you track company updates. We are excited to announce a new Market Reports topic. We have taught Leo to identify market reports so that you can easily mute them from your feeds and save time. GET LEO AND MUTE MARKET REPORTS. Quick Demo.

Marketing 41

Marketing Demo Article Roadmap 41

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. Product Marketing Management

Product Marketing 53

Product Marketing Marketing Messaging Engineering 53

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments. In this article, I’m going to show you: What product marketing is. What is product marketing?

Product Marketing 58

Product Marketing Marketing Positioning Advertising 58

Amplitude

SEPTEMBER 16, 2020

The best marketing campaigns send the right message to the right user at the right time. It’s a tried and tested method that creates an ideal experience for the end user, and maximizes results for the marketing team.

Marketing 60

Marketing Construction Demo Events 60

Inside Intercom

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Marketing 87

Marketing Product Marketing Strategy Messaging 87

Inside Intercom

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. But how do you staff live chat for your marketing without ballooning your headcount? What is chatbot marketing? Benefits of chatbot marketing: Never miss a lead.

Marketing 71

Marketing Messaging Demo Books 71

NextBigWhat

SEPTEMBER 20, 2020

[link] Marketers think their company needs to be the one to educate all potential customers at every stage of the buyer’s journey, starting at the top. This is not true, and it results in a huge waste of resources on content marketing that does little to help get trials or demos.

Education 52

Education Demo Marketing Product Management 52

Innovatemap

SEPTEMBER 24, 2020

Three ways to use explainer videos in your product marketing. Whether it’s an up-and-coming startup introducing itself to the market, or a well-established company making a shift in its identity, brand reveals are significant. Twitter. Slack. Dropbox.

Branding 52

Branding Product Marketing Marketing Travel 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said. Competitive/market intel.

Positioning 70

Positioning Inbound Product Marketing Marketing 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Inbound Product Marketing Marketing 70