Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The moment a user decides about acquiring your product or not. It helps you visualize the customer journey.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

OCTOBER 15, 2021

Done right, they can excite your customers and build trust – customers like to see that you're constantly developing and improving your product using their feedback, as shown in this example from ProdPad. Your product announcement email subject line is important because it's the first thing your customers see.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Alchemer Mobile

SEPTEMBER 28, 2023

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators.

Feedback Software 241

Feedback Software User Testing Customer Feedback Product Research 241

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

APRIL 21, 2024

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important?

Research Software 102

Research Software Feedback Software User Testing Reporting Tools 102

Innovatemap

SEPTEMBER 24, 2020

Not too long ago most people did not know what these names represented, let alone how pivotal these services would be to our everyday activities. Three ways to use explainer videos in your product marketing. Highlight a new feature in an existing product. Your company may already have an existing product in the market.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

Userpilot

APRIL 24, 2024

It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. Book a demo to learn more. But even before that, difficulty in enlisting participants can lead to delays in conducting usability tests, which can prolong product development timelines.

User Testing 62

User Testing Product Research Research Software Data Visualization 62

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

JANUARY 28, 2024

Book a demo and see how Userpilot helps companies like yours. What will you be using {product name} for? So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences.

User Testing 95

User Testing Customer Feedback Product Research Feedback Software 95

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

MARCH 5, 2024

They are used by marketing , sales, product , and customer success teams to evaluate the effectiveness of their processes and strategies. Google Analytics is a popular free tool used for visualizing funnel data for websites while Userpilot is a product growth platform that allows you to do it for web apps.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

Feedback Software 52

Feedback Software Analytic Tools Strategy Marketing 52

Product Talk

DECEMBER 13, 2023

Thomas continues, “It took us a long time to figure out the right ways to abstract the identity of a user away from their activities, but still be able to figure out what activities in the application were going to be indicative or predictive of whether a demo customer buys.” Click the image to see a larger version.

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

Userpilot

MARCH 28, 2024

Userpilot is a product growth platform with user analytics and feedback functionality. Book the demo to find out more! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is user analytics? The name comes from the shape of the chart visualizing user progress.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. Work with a persona template or a persona creator (e.g.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Why not try a Userpilot demo to see how easily you can trigger surveys inside your app? What is a product satisfaction survey?

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. From the Bottom Up.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. Now, you might think that you can’t afford to rewrite your product, and you might be correct.

B2B 173

B2B User Testing Enterprise Demo 173

Userpilot

FEBRUARY 3, 2022

Get a Userpilot demo and see how easy it can be. As the name suggests, a welcome page is the first landing page new users see when they sign up for your product. Get a free demo today! Book a Userpilot demo today and start building welcome pages without coding. Looking to build welcome screens without coding?

Customer Experience 98

Customer Experience Data Visualization Demo Product Research 98

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Book a Userpilot demo to learn how Userpilot can help you learn more about your users and increase user loyalty.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

NOVEMBER 27, 2023

Book a demo with our team to see how we can help you retain more customers. An increasing customer churn rate is a sign of a flawed product or service that is leaving customers dissatisfied. There are two main types of churn, namely, customer churn and revenue churn. Want to reduce customer churn? What is the churn rate?

Product Research 100

Product Research Data Visualization Feedback Software Analytic Tools 100

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The marketing plan created in 30 seconds is not good enough to implement. Walmart understood they weren’t going to beat Amazon at its own game, but they have certain strengths—namely, physical stores.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

Userpilot

JULY 8, 2021

The idea laid down a metrics framework that helps product marketers and managers define and measure their customer lifecycle stages and optimize their funnel for specific goals at each stage. Using a freemium or free trial model, users get to try and experience the value of the product before making a purchase decision.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Userpilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. Close-ended questions for NPS surveys How likely are you to recommend our product to a colleague/friend?

Customer Feedback 97

Customer Feedback User Testing Customer Satisfaction Customer Experience 97

Userpilot

APRIL 13, 2022

The product team utilizes click data for making data-driven decisions on product development. The marketing team uses collected data to optimize CTA placements and tailor marketing messages on the website to increase the website’s conversion. Email-marketing-analytics. Email click tracking.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JULY 27, 2021

The main individual UX patterns are sign-up forms, welcome screens, demo content, checklists, and tooltips. The name “annotated” comes from the fact that these UX patterns are literally annotations on top of the user interface. So large, in fact, that the entire screen is dedicated to them — hence the name. Demo content.

UX 98

UX Customer Experience Data Visualization User Testing 98

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Get a Userpilot demo and build in-app launch messages without having to code.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

NOVEMBER 16, 2021

In-product messaging displays to your customer inside your product while they are using it. The immediacy and relevancy of in-app communication means that it’s a powerful tool for your product marketing department. In-app messages are a product marketer’s dream. Microsurvey. Source: Postfity.

Feedback Software 98

Feedback Software Messaging Onboarding KPIs Customer Communications 98

Userpilot

JUNE 6, 2023

TL;DR Product data analytics is the process of collecting and analyzing product performance and behavioral data at all stages of the journey. While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 82

The Product Coalition

AUGUST 29, 2018

Align everyone in sales, marketing, product, customer success, and professional services. It is not unusual for a marketing and product professional to find herself in this situation, especially since there are multiple people involved in the process and she is trying to quarterback it and orchestrating a smooth launch.

Customer Experience 74

Customer Experience Certifications Product launches Demo 74

Userpilot

MARCH 25, 2024

Userpilot is a product growth platform with analytics, feedback, and user engagement features, which make it a perfect tool for creating product tours. Book the demo to find out more! Try Userpilot and Take Your Onboarding Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are product tours?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52