Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more. What are marketing surveys?

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

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Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

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Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

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Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Sales funnels track lead conversion to customers, focusing on demo-to-trial and trial-to-paid stages, using conversion and churn rates. Core metrics for marketing funnel.

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Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

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Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! Is it booking the product demo? Others include PPC adverts, social media, or email marketing.

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Userpilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

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Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

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Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Ineffective marketing/poor marketing strategy.

Data Visualization 105

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Userpilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Book the demo!

Data Visualization 105

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Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

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Userpilot

MARCH 6, 2024

ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business. If you need to improve your product’s conversion rates, book a Userpilot demo today to get started!

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. In fact, a significant number of go-to-market efforts are entirely coordinated by a separate team without the direct involvement of the product organization. With ProductPlan, this is a reality!

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Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. Book the demo!

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Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. This enables SaaS teams to adjust strategies promptly for optimal performance. Book the demo to find out more!

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Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

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Intercom, Inc.

JANUARY 25, 2022

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. then add contacts to sales and marketing workflows.

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JANUARY 28, 2024

Book a demo and see how Userpilot helps companies like yours. What will you be using {product name} for? So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}?

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Userpilot

NOVEMBER 14, 2023

In particular, it covers: What omnichannel analytics are Why it’s important to track How to implement your omnichannel analytics strategy Omnichannel analytics tools Let’s get right into it! It also helps you to develop an omnichannel marketing strategy to engage existing and potential customers more effectively.

Analytic Tools 105

Analytic Tools Data Visualization Customer Experience Onboarding KPIs 105

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Marketing & Sales Enablement. Wallet share is the name of the game!

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Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 105

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Userpilot

AUGUST 28, 2022

The word ‘worth’ here can refer to a variety of things, including the value your product or service offers your target market or the benefits it offers. 10 Strategies to enhance your customer value and increase customer satisfaction. Here are 10 strategies you can apply. Get a Userpilot Demo and see how.

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Feedback Software Customer Feedback Customer Experience User Testing 105

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Start by building a strategy based on information about your recipients.

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Userpilot

MARCH 7, 2024

Book a demo with Userpilot to get the best value for cost for your business! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What’s an analytics platform? Google Analytics offers help in building a marketing strategy by creating a snapshot of advertising needs.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Research Software 105

eG Innovations

APRIL 12, 2019

Research In Action , a leading independent information and communications technology research and consulting company, conducted an evaluation of more than 20 active software vendors in the CAPM market during Q4 2018 and Q1 2019 through a survey of enterprise buyers. Get a personalized demo of eG Enterprise APM. Access the report here.

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Userpilot

JANUARY 6, 2022

WalkMe is another of the major players in digital adoption platforms, and primarily markets itself to users who want to create product tours for employee training and onboarding. This is where customer expansion strategies come in. Effective product adoption makes all three of these customer expansion strategies easier.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. Get a free Userpilot demo today, and we’ll show you how! Start analyzing funnels by signing up for a free Userpilot demo today!

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Userpilot

JANUARY 11, 2024

Book a demo today to learn more! Offering targeted guides , demos , and tutorials can make users feel valued. Only ask for necessary information, such as the user’s name, email address, etc. Mercury requests the company’s name and the user’s role. What is FinTech onboarding?

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

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