Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Lisa was a product manager we featured in a Product in Practice called Tackling Big Hairy Product Challenges with Continuous Discovery and in Chapter 13 of the book.

Product Research 221

Product Research User Testing Technical Review Data Visualization 221

ProductPlan

FEBRUARY 22, 2023

The internal pressure to deliver faster and more frequently often leaves product teams feeling like they have to slim down the scope of a feature, change the architecture, or make design decisions, all in the name of expediency. Thankfully, the product development lifecycle doesn’t always have to exist in a pressure cooker.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Userpilot

JULY 9, 2023

Card sorting and fake door testing are useful testing methods before the product launch. Session recordings and five-second tests enable you to assess usability after the launch. To see how Userpilot can help you improve your product usability and user experience, book the demo! Session recording.

User Testing 94

User Testing Product Research Customer Experience User Experience 94

Userpilot

MAY 14, 2023

If you want to see how Userpilot can help you gather in-app feedback for actionable insights, book a demo today ! Customer feedback is any information a customer provides about their experience with your product or service. Some examples of appropriate questions include: How have you been using our [product name]?

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

ProductPlan

JULY 11, 2019

“Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot. Expert users give credibility to the claims of your product as being new/revolutionary/improved, etc. Timing is everything.

Customer Experience 71

Customer Experience User Testing Weak Development Team Development Team Review 71

Userpilot

JUNE 30, 2023

Book a demo to learn more! Voice of the customer questions to conduct market research Send these surveys when planning product launches or revising your marketing and product strategies. Examples of questions to ask: How much are you willing to pay for {product name}?

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

OCTOBER 16, 2022

So why not try a demo to see for yourself? Indeed, Salesforce found that 75% of customers expect companies to deliver hyper-personalized experiences, and this means you can no longer get away with just calling users by their names. You can host events such as product launch parties or trade shows to gather your customers together.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Mind the Product

OCTOBER 2, 2018

Either way, it is better to fail early than after the product launch. We take our time on Crazy Friday once a month to do whatever we want, gather ideas, and ask the target group about their opinion. ? Ideation: Another Friday each month is named Product Friday. These are the four phases: 1. EXPLORATION > 2.

Product Research 98

Product Research Reporting Tools Research Software User Testing 98

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content. Conclusion.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

PMLesson's Ace the PM Interview

APRIL 6, 2020

Successful product marketing managers understand the needs of those different functions and how to work with them. Product marketers are expected to clearly communicate, whether through writing copy for the marketing website or blog posts for product launches. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

SEPTEMBER 28, 2018

By Andre Theus, Vice President of Marketing at ProductPlan Being the product manager in any industry can be an exhausting undertaking. Managing your product’s backlog. Product demos. Product management isn’t for the lazy. But when your product is software that needs to be updated frequently? you name it.

Research Software 60

Research Software User Testing Customer Experience Product Management 60

Centercode

JULY 21, 2020

“Our turnaround times noticeably improved, which was crucial in freeing up our bandwidth,” says Chris Harris, Product Manager. Our team even changed its name from the Beta Team to the Pre-release Team, reflecting the expanded scope of what we are now able to offer the organization.”. ” Put Our Passion to the Test.

Feedback Software 52

Feedback Software User Testing Data Visualization Technical Review 52

Pragmatic Marketing

OCTOBER 11, 2019

First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot. He always gives me a good demo. Thank you very much for having me, Rebecca. He was there. It's a blast.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot. He always gives me a good demo. Thank you very much for having me, Rebecca. He was there. It's a blast.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JUNE 8, 2021

You can find many robust task management tools that help product managers manage their teams efficiently right from the get-go. Conducting user research before and after the product launch helps product managers stay aware of the relevance of the product to its target user base. User Research and Survey.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

UX Studio

JUNE 30, 2023

We also develop products of our own, namely UXfolio, Copyfolio, and Archifolio. Our Services Our designing firm different digital services that can come in handy at every stage of the product lifecycle. Their branding services include creating brand strategy, positioning, and product naming, among others.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

PMLesson's Ace the PM Interview

MAY 4, 2020

Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. This may include building demo videos or working with marketing to get press about the upcoming launch. Yes, I actually worked on this!

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Userpilot

MARCH 18, 2021

And by that, I mean naming and addressing potential questions (or objections) that users might ask while using the product. Another way is to include forms in your demo signup or launching surveys through your social channels. Users want to know that your product will help them with the job they need be done.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

DECEMBER 8, 2022

Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. The Userpilot engagement layer can help you onboard users and announce new product features.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JANUARY 18, 2022

Why are product release emails important for a successful product launch strategy? This article covers the why and how behind using emails during new product launch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).

User Testing 98

User Testing Feedback Software Research Software Technical Advisors 98

Intercom, Inc.

MARCH 2, 2018

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. The goal was simple: to create and distribute content for our new customers to help them get the best out of our product. Give customers the white glove treatment with live demos. I wore many hats.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

JANUARY 14, 2024

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. What is a product manager?

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

JULY 27, 2022

Finally, when in decline, turn to international markets, pivot your product, or adjust your pricing to aid your survival. Userpilot gives you invaluable insights that help you identify and harness your product life cycle. Book a demo to learn more! What is a Product Life Cycle? Product Lifecycle vs. BCG Matrix.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Intercom, Inc.

MARCH 5, 2018

Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. How to use live chat for a product launch. The fastest way to respond to a prospect is through live chat on your site. Live chat allows you to circumvent this process.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 99

Product launches Feedback Software Reporting Tools User Testing 99

Userpilot

DECEMBER 12, 2022

Want to see how Userpilot can help you make data-driven product decisions? Book the demo ! And what about product marketing managers or product launch managers ? Userpilot allows you to create user segments based on: User attributes , like name, id, plan, web sessions, device type, or signup date.

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Feedback Software 98

Amplitude

APRIL 25, 2021

For many, a “personalized” experience has meant inserting a user’s name in the home screen or swapping out a picture based on their location. Once the right user has been identified, Amplitude Recommend determines the right assortment of content, products, and messages that are going to increase the likelihood to convert.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Userpilot

DECEMBER 11, 2022

Host webinars and deploy interactive product demos to boost customers’ knowledge of your product and how it aids their JTBD. Userpilot provides the tools required to turn your product into a powerful marketing tool. Book a demo today to learn how! What is B2B Product Marketing? Userpilot demo offer.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

JULY 4, 2023

Take part in discussions (and really share your point of view on the questions discussed — you should only promote your product where appropriate), collect karma points, support the products of others, and interact with other Product Hunt participants. Prepare eye-catching launch page content. were launched.

Customer Experience 126

Customer Experience B2B ChatGPT Reporting Tools 126

Userpilot

MAY 31, 2021

If a company is product-led, then most of the marketing manager’s activities happen post-signup. — Parth Shrivastava, Product Marketing Manager at Kommunicate.io. Prospects’ interest in your product usually boils down to one thing: a unique selling proposition (USP). It has many names, product positioning, branding, USP.

Analytic Tools 95

Analytic Tools Onboarding KPIs Research Software Product Marketing 95

Userpilot

OCTOBER 6, 2022

You can also use social networking platforms to generate hype around product launches or new feature releases through targeted marketing campaigns. Addressing users by their names. Localizing the product experience and adapting to different languages or locations.

Customer Communications 96

Customer Communications Feedback Software Research Software Analytic Tools 96

Userpilot

DECEMBER 6, 2022

The most popular example of a public beta is the iOS beta testing program that Apple launches every year. Focused beta tests, as the name suggests, focus on a specific feature of your product. It will help your team make better decisions, improve the product, and optimize marketing campaigns in the future.

User Testing 93

User Testing Data Visualization Analytic Tools Feedback Software 93

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? Benefits of email launch messages: support in-app communication, drive action, and keep users up-to-date without cluttering up your UI.

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98

Userpilot

JULY 18, 2023

The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. AI product managers specialize in developing and implementing AI-powered solutions. Product launch manager plans and oversees product and feature releases. Who is a product manager?

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Intercom, Inc.

MARCH 29, 2022

And I am personally dedicated to continuing to ramp up our product investment to ensure that our pace of innovation, it only accelerates from here. So today we are excited to announce groundbreaking new products, and we’re going to do more than just talk about them – we’re going to demo them. Jasmine, over to you.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

FEBRUARY 20, 2020

Product positioning, and the overall quality of the product, don’t strictly fall under the umbrella of marketing. It turns out that product marketing actually encompasses parts of different departments. Namely, it’s a mixture of marketing, sales, and product. Creating and maintaining the product marketing strategy.

Feedback Software 94

Feedback Software Research Software Product Marketing User Testing 94

Userpilot

FEBRUARY 20, 2020

Product positioning, and the overall quality of the product, don’t strictly fall under the umbrella of marketing. It turns out that product marketing actually encompasses parts of different departments. Namely, it’s a mixture of marketing, sales, and product. Creating and maintaining the product marketing strategy.

Feedback Software 78

Feedback Software Research Software Product Marketing User Testing 78