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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. He always gives me a good demo. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. He always gives me a good demo. Yeah, absolutely.

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The first time we trained one of our hundreds of new Sales teams, we knew we had an issue. We did a “lunch-and-learn” where we fed the team pizza and spaghetti, while one of our product managers did a demo of the product and talked about how it was complimentary to the products they were already selling into their accounts.

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