It’s time to get your Ph.D. in Sales Comp

Product Beautiful

What I learned during this time about Sales behavior was a shock to my system – and may help you as well. Often, this makes great sense on paper – the bigger company gets access to technology and talent they don’t have, and the smaller company now has an opportunity to both cash in their hard work and take their products to a much larger audience via an established sales channel. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said. We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said. We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Usually, especially the sales engineering teams. He always gives me a good demo.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Usually, especially the sales engineering teams. He always gives me a good demo.