Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. What is a Product Demo? A product demo is a verbal value story. Product Demo vs. Free Trial.

Demo 130

Demo Research Software Product Research User Testing 130

Product Management University

NOVEMBER 29, 2023

When it comes to positioning value, sometimes the simplest things are the hardest to say. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret. To all of you product marketers out there, you totally understand this situation!

Positioning 100

Positioning Workshop Messaging Demo 100

Product Management University

FEBRUARY 22, 2023

Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions. PPM Explained for B2B 3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos

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Positioning Product Management Product Manager B2B 264

Product Management University

OCTOBER 19, 2021

If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand. Demo Discovery vs. Sales Discovery. Uncovering that BIG WHY is the lynchpin to delivering a killer demo that energizes buyers. When demo discovery meetings are scheduled, they’re usually done in casual fashion.

Product Research 130

Product Research Demo Workshop Positioning 130

Userpilot

OCTOBER 6, 2023

Product demos are a crucial part of the sales process. An effective demo can, thus, help you generate leads and close deals. In this article, we discuss what a product demo is, why they’re important, and how you can create them. We also highlight 6 examples of successful SaaS demos. What is a product demo?

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Demo Product Research User Friction Data Visualization 105

Product Management University

APRIL 14, 2021

Business outcomes vs product features: how do your sales demos stack up? During the demo, there is no reason to refer to each product separately unless asked. The fewer the number of people delivering the demo, the easier and more integrated the solution will be perceived. In the first column, list the name of each product.

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Demo Workshop Reference Naming 147

Product Management University

JULY 26, 2021

That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. You’re getting a high volume of demo requests.

Demo 130

Demo Product Research Workshop Differentiation 130

Product Management University

SEPTEMBER 13, 2021

Why does the sales process often stall after the demo? The biggest reason the sales process stalls after a demo has just as much to do with the discovery phase as it does the demo itself. Once uncovered, these strategic buying drivers become the overriding theme to your sales process, especially the demos.

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Demo Product Research Workshop Reference 147

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

MARCH 2, 2022

Want to learn how to avoid common product demo mistakes? Definitely not the kind of questions you want to get in a product demo. But this was my reality when I first started giving product demos as a Junior Product Manager. I gave dumpster-fire demos. What are product demos and why should PMs care? What is this?”.

Demo 98

Demo Product Research Naming Customer Experience 98

Product Management University

NOVEMBER 2, 2017

We also examine product usability and its impact on revenue, plus sales demo tips. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Enjoy our October/November issue!

Demo 200

Demo Magazine Certifications B2B 200

Product Management University

JULY 25, 2018

Product presentations and demos can be the determining factor in winning or losing a sale. Contact Proficientz to learn techniques for product presentations and demos that boost your credibility and your win rate. Stress-Out Your Buyers (a little) For More Effective Product Positioning. Related Articles.

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Demo Presentation Differentiation Positioning 113

280 Group

DECEMBER 13, 2023

Join us on a merry journey through “The 12 Days of Product,” a delightful adaptation of the classic holiday jingle that will resonate with product managers far and wide. In a world where user stories meet yuletide glory and product demos dance with holiday glee, we present a festive ode to the unsung heroes of the business world.

Software Review 334

Software Review Development Team Review Systems Review Product Management 334

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Product Management University

FEBRUARY 25, 2017

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “Telling” Demo. It’s more or less a rewind and replay for each demo.

Demo 100

Demo Vision Roadmap Positioning 100

Product Management University

APRIL 17, 2024

The goal here is to first understand your current sweet spots so that strategically, you’re always playing from a position of strength. Then modify your base positioning for those products and tailor it to each vertical market so that buyers are confident you understand them.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management University

JANUARY 26, 2018

Product demo themes can improve your sales win rate. Here are three guidelines for creating and using demo themes to improve your sales win rate. ” In this case, your demo would be a compilation of user job tasks that illustrate many different ways revenue leaks can occur and go unnoticed. 3. Repetition is Good .

Demo 100

Demo Differentiation Customer Experience Product Management 100

Product Management University

FEBRUARY 27, 2017

The #1 challenge with conducting web demos is the ability to read and engage an audience you can’t see. Is the demo going well? The key to reading a prospect you can’t see is to engage them in a discussion during the demo. The key to reading a prospect you can’t see is to engage them in a discussion during the demo.

Demo 100

Demo Differentiation Presentation Positioning 100

Product Management University

JANUARY 30, 2018

We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates. Using Product Demo Themes to Improve Your Sales Win Rate. The post Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management appeared first on Product Management University.

Demo 113

Demo Definition Magazine Product Management 113

Product Management University

FEBRUARY 15, 2023

Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. If you don’t uncover THE BIG WHY, it’s difficult to position the strategic value of your solutions.

Product Research 130

Product Research Demo Document B2B 130

Product Management University

MARCH 10, 2017

In a perfect world, you’ll always understand big picture business objectives before a product demo and you’ll invest your time on prospects that give you the best chance making the sale. The post Product Demos: Selling Value in Spite of Product Deficiencies appeared first on Proficientz - Product Management Training for B2B.

Demo 100

Demo B2B Naming Definition 100

Product Management University

MAY 24, 2017

The post Customer Value, Underperforming Products, Product Demo Objections and More appeared first on Proficientz - Product Management Training for B2B. Is It Just Sales Feedback or True Voice of the Customer? Product Management Playbook. Using White Papers to Generate More Quality Leads. Enjoy our May issue !

Demo 100

Demo White Paper Customer Feedback User Testing 100

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. That’s the simple secret to setting yourself apart from the competition in the sales process, especially the product demo. It happens almost immediately.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. The Sales Process To successfully execute the sales process, your discovery, positioning, product demos and contract negotiations have to clearly articulate: see 1-3 above. Pepper in some competitive differentiation. They buy because you understand them.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

NOVEMBER 2, 2017

We also examine product usability and its impact on revenue, plus sales demo tips. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. Be sure to check out our brand new lineup of advanced training programs.

Demo 100

Demo Magazine B2B Blog 100

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The Most Basic Rule of Product Positioning 3. The fact that we were offering a trial period meant almost no demos or sales cycles. It’s more about demonstrating stronger leadership.

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Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

MARCH 25, 2024

Act on insights to drive positive sentiment. Book a demo now to learn how Userpilot helps you collect feedback data and analyze the sentiments behind it. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is user sentiment? NPS survey created with Userpilot.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Userpilot

APRIL 22, 2024

Offering personalized demos to show the product’s value and encourage deeper engagement. Book a demo to give it a try. Try Userpilot and Take Your Customer Success to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer success? For instance, you could invite customers to schedule a live demo.

Analytic Tools 92

Analytic Tools Feedback Software Research Software Customer Experience 92

Product Management University

JANUARY 17, 2024

If you follow the exact same process before you build any features, you’ll make the customer on-boarding process exponentially easier, not to mention product positioning and sales demos. Product managers, if you’re reading this, take notice of the how-to approach laid out above. Here’s why. It’s the ultimate acceptance test.

User Testing 130

User Testing Demo Events Positioning 130

Userpilot

APRIL 3, 2024

” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Book a demo now to see how Userpilot can help with product-led growth. Book a demo now if you want to know how all this is possible and easy with Userpilot.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Product Management University

MARCH 21, 2023

Think of it as therapy for the buyers and you get exactly what you need to position strategic value to executives as well as operational value to users down in the trenches. The Demo Discovery Meeting: Nail It With This Agenda The Situational Sales Playbook – A Minimalist Approach To Sales Effectiveness The Customer Outcome Framework

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Product Management University

OCTOBER 9, 2023

Product Marketing and Sales will position and sell the ultimate strategic customer goal with stories that demonstrate how each product eliminates their biggest obstacles. Product Management and Engineering will build products that eliminate the next biggest obstacles to the customer’s ultimate strategic goal.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Innovatemap

OCTOBER 31, 2019

We partnered with the 120WaterAudit team to create a clickable prototype to show prospects during sales demos. Our mission was to help 120WaterAudit position themselves as thought leaders, and provide them with digital tools to work and sell more effectively. Do not undervalue simple click-through demos.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Userpilot

JANUARY 8, 2024

Book a demo now to begin. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making. This could include tutorials, product demos, customer success stories, thought leadership, and any other related content. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105