Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 101

Data Visualization User Testing Customer Experience Analytic Tools 101

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. Minimise the need for direct assistance.

Feedback Software 139

Feedback Software Analytic Tools Onboarding KPIs B2B 139

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. Determine the Productivity of Your Salesforce This is a big part of fleshing out your market strategy.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. Book a demo now. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 99

Research Software Analytic Tools Feedback Software User Testing 99

Product Management University

NOVEMBER 2, 2017

We also examine product usability and its impact on revenue, plus sales demo tips. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Enjoy our October/November issue!

Demo 200

Demo Magazine Certifications B2B 200

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Book a demo to explore more. What is cross-selling?

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Reporting Tools 91

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 97

Product Research Data Visualization User Testing Research Software 97

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Product Research 90

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

APRIL 22, 2024

But what strategies work? Offering personalized demos to show the product’s value and encourage deeper engagement. Sending in-app surveys to gather relevant feedback and iterate your strategy. Key metrics to measure the impact of your customer success strategy include LTV, CSAT, NPS , churn rate, and retention rate.

Analytic Tools 74

Analytic Tools Feedback Software Research Software Customer Experience 74

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Book a demo with Userpilot to learn more. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages.

Customer Experience 95

Customer Experience Feedback Software Analytic Tools Data Visualization 95

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

Feedback Software 118

Feedback Software User Testing Product Research Customer Experience 118

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Book a demo to see its full functionality. Book a demo call with our team and get started!

Customer Experience 102

Customer Experience Analytic Tools User Testing Feedback Software 102

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 94

Research Software Strategy Customer Experience User Testing 94

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

Product Research 91

Product Research Onboarding KPIs Customer Experience Data Visualization 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 93

Feedback Software User Testing Customer Experience User Friction 93

Userpilot

AUGUST 23, 2023

To get the user feedback you need (without struggling with bespoke code) to improve the customer’s experience design, book a demo with Userpilot. Goal-setting frameworks : Goal-driven customer interactions are essential in a CX strategy, linking experiences directly to desired outcomes. What is customer experience design?

Customer Experience 90

Customer Experience User Testing Customer Feedback Feedback Software 90

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. That’s the simple secret to setting yourself apart from the competition in the sales process, especially the product demo. It happens almost immediately.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies. Product marketing strategy vs. traditional marketing strategy.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Product Management University

MAY 24, 2017

In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. The post Customer Value, Underperforming Products, Product Demo Objections and More appeared first on Proficientz - Product Management Training for B2B.

Demo 100

Demo White Paper Customer Feedback User Testing 100

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. So, instead of relying on the dev team to implement in-app experiences the way you want, why not try a Userpilot demo to see how you can improve adoption? Then you need to build an effective user adoption strategy that works.

Analytic Tools 92

Analytic Tools Feedback Software Research Software Data Visualization 92

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. So, instead of relying on the dev team to implement in-app experiences the way you want, why not try a Userpilot demo to see how you can improve adoption? Then you need to build an effective user adoption strategy that works.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Data Visualization 77

Product Management University

JANUARY 30, 2018

We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates. Using Product Demo Themes to Improve Your Sales Win Rate. The post Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management appeared first on Product Management University.

Demo 113

Demo Definition Magazine Product Management 113

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The Most Basic Rule of Product Positioning 3.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147