How Animated Videos Can Help Business
Best practices of Alconost Animated Video Production from 2022
In this overview, we present selected animated videos for business made at Alconost in 2022, talk about the problems these videos solved, and share observations that can help you order the best animated videos for your business growth.
Explainer videos for business: focus on benefits
An animated explainer video doesn’t contain lengthy summaries or abstract narratives. If we look at the best explainer video examples, we see what makes them stand out: the product advertised is positioned as a tool for solving specific problems.
This approach to presenting the product makes it more accessible for the audience to imagine it in their lives, thus increasing the likelihood of converting a lead into a customer.
Following the explainer video logic allows you to make videos in other genres: trailers, presentations, and product demos. Being clearly part of one particular genre isn’t so important when making a video to solve a business problem. What matters is creating a video that immerses the product in the target audience’s context and focuses on the benefits of using the product.
One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing.
This video helped our customer show in under two minutes the variety of ways their platform offers to engage users. We also helped the customer stay within their budget by finding alternatives to expensive techniques. We incorporated the client’s wishes into the script while keeping the cost of animated video production down.
Interacty already uses this video in its marketing comms, and the product team makes an important point: “When our clients watch the video, they evaluate not the video itself, but the service on which it is focused. And that’s a good thing — after all, the video is a means to an end.”
Knowing that the video works to the customer’s benefit and solves their problems is probably the best compliment for a studio that creates animated business videos!
Animated videos for marketing: order more, pay less
Marketing campaigns with video content are one way to generate traffic, along with search and pay-per-click advertising. Consider creating a series of short ads that show your product from different angles and bring your target audience to you.
Ad videos can echo your main, long-form video so that the content’s style is consistent and you stay within budget.
Here are the benefits a customer receives when ordering a series of video creatives:
- Save time. Videos in a series can be worked on at the same time.
- Saving budget. Making several videos as part of one project is cheaper than starting the video production engine (script, voice-over, animation, etc.) over and over again.
- Meet your target audience’s needs. In ad videos, you can showcase different features of the product or various situations it can be used in. Analyze which messages best appeal to each audience segment and optimize your campaigns with these insights in mind.
- Stretch your content. When an ad runs for a long time, it ‘burns out’, generating fewer clicks and conversions. Replace an old video with a new one to keep your ads looking and feeling sharp.
Take a look at the video series Alconost did for *instinctools. The series consists of 4 promotional videos showcasing different features of its business solutions and a presentation video highlighting the comprehensive benefits *instinctools’ customers receive.
Ad videos for brand awareness and conversion growth
Want to add a little sparkle to your video ads but aren’t sure you’ll be understood? Don’t ditch that idea! You have more at your disposal than provocative humor, which can end up costing you a lot in the long run. You can break through banner blindness and make yourself memorable to viewers without going to extremes or risking hurting anyone. When choosing a target, think about laughing a little at yourself.
Order pre-rolls for advertising that promotes your image to bridge the gap between you and the viewer without taking things too far. Check out how we do it!
Every year, the Alconost team releases animated videos for marketing with a touch of self-deprecating humor. Here’s our hen, tenderly clucking while keeping localizations warm.
And here’s our purring ginger tabby cat. He tirelessly grabs clothespins and hangs the freshly translated texts that just keep coming.
Ad videos work for both generating leads and building brand awareness. They can reinforce other marketing activities, reminding people who have visited your website about your company and its services. Funny videos are also a good fit on social media. Unlike neutral branding videos, such content has the potential to go viral.
The best software tutorial videos take the pressure off your support team
The best software tutorial videos can replace communication with the support team and leave users completely satisfied with the product despite the difficulties they encountered.
Tutorials are more than just technical tools. After all, your users will search specifically for a tutorial when they experience an issue with your software. What could be better than timely help from a developer without waiting for an operator’s response?
A well-made video tutorial can literally save the user experience and restore shattered customer loyalty.
Even if we look past the times users need emergency assistance for the moment, tutorials generally help make the experience of working with software convenient and predictable. They show scenarios of successfully interacting with the product and give users a clear idea about its features. This is also useful for those who are just taking a look at your product.
Watch a tutorial on Konfuzio, which provides customized intelligent document processing solutions. This video shows a step-by-step scenario for using the service, making it easier for new users to navigate it!
Creating software training videos is an effective way to help your target audience understand the product better and learn how to use it effectively. They take the pressure off your support team and increase user loyalty to the product, making tutorial videos a win-win!
The best animated videos for business attract with simplicity
Who said that businesses appealing to businesses have to present their product in a boring, formal way? At Alconost, we think B2B videos should be as easy to understand as B2C communications.
Business videos don’t aim to praise the product. After all, they’re watched by well-informed decision-makers. You can hardly win the trust of such an audience with broad generalizations and claims that your product is the best.
We create logical, easy-to-understand B2B videos. This approach helps make our customers’ products stand out against competitors that tend to hide the real value of their goods behind an overly grand presentation.
At Alconost, we know how and love to show specialized products so that their benefits are clear to the average viewer and experts alike. To us, explaining complex technical solutions in a simple way without diminishing their value is the art of creating best business videos.
That’s exactly what we aimed to do with the video for Wattics Air, a solution to efficiently manage & balance energy, costs, and indoor air quality.
Order a video that communicates the value of your product simply and clearly. It’s possible, no matter how complicated your offering may seem at first glance!
Read the whole article and learn more about the benefits of animated videos for game and app developers, as well as for companies entering new markets. While animated videos can be highly effective, live action explainer video can add a personal touch to your product messaging. Additionally, corporate social responsibility videos can showcase your company’s commitment to making a positive impact on society.
A video could be the deciding factor when it comes to users making a choice, so if you don’t have a video about your product yet… We think now is the perfect time to fix that!
Order an animated video for your business!
It doesn’t matter whether you’re developing a mobile app, complex desktop software, or a game — at Alconost we know how to make a professional video for your product. Whether it’s a video ad, tutorial video, or teaser, we’ll take care of everything from script to voice acting, and showcase your product to its best advantage.
