Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.

Behind the Product: What to Do When Your Demo Cracks—Tesla Cybertruck

280 Group

As I watched the Tesla Cybertruck demo literally shatter right before our eyes the other night, I confess I had some sympathy for Elon Musk. I’ve been there—I suspect many other Product Managers have been there too. You’ve stretched your development team to get it done, you’ve practiced your script, you’ve run through the demo a dozen times—it’s all working! Then, despite your best-laid plans for a great product demo—things go wrong. Demos fail.

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Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! Product Adoption.

Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. 45%, for B2B products it is 25%?—?55%,

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management. Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing. Product Management Playbook.

Demo 100

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. Product-Led Growth. In this article, I’m going to show you: What product marketing is.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. Product-Led Growth. In this article, I’m going to show you: What product marketing is.

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague.

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Proficientz

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. It not only gives design and development teams clear and quantifiable value targets, it also makes your value story easier to communicate to the market.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. Referral Marketing.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

How to Use an Explainer Video in Your Product Marketing

Innovatemap

Yet, the goal remains the same: explain your brand or product in a memorable way. An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. Three ways to use explainer videos in your product marketing.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. What is Product Marketing? How Product Marketing got here ??

10 Must-Have Code-Free Product Marketing Tools – The Only Tools You’ll Really Need As a Product Marketer

Userpilot

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! We’ve selected only the 10 tools, most of which we’ve actually used, and that the Product Marketers we’ve interviewed mentioned in our conversations. Conversational Marketing : Intercom.

How to Determine Product-Market Fit using Cohort Retention Analysis

Aptrinsic

A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. In this article we’ll cover four specific questions you can answer using a cohort retention analysis, “has my product achieved product market fit?”, “what is my window of opportunity to deliver an aha moment to my users?”, “how do I discover product growth opportunities” and “how can I increase my user retention?”.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). How can we make sure every committee actually gets just most critical comparative information/ demo/ thought leadership/ etc. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. Product Marketing

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. Often, this makes great sense on paper – the bigger company gets access to technology and talent they don’t have, and the smaller company now has an opportunity to both cash in their hard work and take their products to a much larger audience via an established sales channel. I understand that the CEO has identified this as a strategic product.

Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. Product Managers Make all the Decisions. As product managers it is easy to get stuck in making all the decisions. Marketing Driven Development is Bad.

B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. Join me for a 3-hour live (web meeting) demo workshop on November 12th.

Part #5 How to adopt Agile Product Marketing

All About Product Management

The Agile Product Manager works closely with the engineering and technical teams working with in an agile framework such as scrum. This is great news for the product owner who sees the product developed and released incrementally ( with in a matter of weeks as opposed to months) and gives them the ability to change priority and the features depending on the demands of the market-place. Contribute to the product backlog. Agile Product Management Scrum

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Not Everyone Has to Be Your Customer

The Product Coalition

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. With a solid, structured, and coherent product strategy ?—?even

Demo 107

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. We send our newsletter out once a month to inform our users about the latest developments to our products. We don’t only send it to our current users, but also to those who have shown interest in our products in the past.

Why I Started Using Google

The Product Coalition

Do you know why people use your product? And that’s our product “. It is very common to confuse your product’s core functionality or your company’s truly innovative technology with your value proposition. But quick, useful, and accurate are qualities of your product.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish Gohil , Founder of edtech software company Satchel , shares his experience of knowing your user and adapting your product with ProductTank London. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. Adapt your product – homework sucks. This was why finding venture capital funding for Satchel’s original product was hard. Building a revenue stream is just like building a product.

Why you Should Create a Person, not Just a Persona

Mind the Product

Her friend asks her if she’s ever considered product management. Sarah does some research, and finds that she has kindred spirits in the product community. One day, Sarah finds out about Mind The Product. Product Manager. Yes, George is a product manager, but does he want to be? Product Manager. As product managers, it is our job to always be fighting against these biases so that we can create a product that fits the market, not one that fits us.

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The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Your product launch strategy delineates the approach you plan to take in getting your product to market. However, what you initially plan must evolve as a more details emerge in the later stages of product development. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

B2B Product Manager Magazine December 2020

Proficientz

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Product Management Playbook.

Product Led Growth: Your Job Just Got Bigger or Changed Completely

Proficientz

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Management.

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How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Yet, as we’ve grown, we’re having to evolve our approach to deal with new challenges: We’re shipping more than ever – both smaller updates and big, high-impact features and products. 3 tips for a successful product launch plan. Feature/product adoption (usage).

B2B Product Manager Magazine July 2020

Proficientz

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Enjoy the B2B Product Manager July 2020 issue.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. In a sales-led model, a salesperson needs to pitch the product.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. Events.

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. The first step toward becoming a great product leader is to have the best quality and quantity of information, so that you can attack any problem with data, not opinions. Product Teams also need to consider who they target for WLA.

How to Achieve Product-Led Growth [+Webinar]

280 Group

What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. Defining Product-Led Growth. What does it mean to be Product-Led?

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Proficientz

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. When you reach that point, that’s when the market will actually start to respond.

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Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Proficientz

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. When you reach that point, that’s when the market will actually start to respond.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model? What are the Core Principles of Portfolio Product Management?

Why software sales is different from hardware sales and tips for bridging the gap

Innovatemap

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. Product marketing is key here.