Behind the Product: What to Do When Your Demo Cracks—Tesla Cybertruck

280 Group

As I watched the Tesla Cybertruck demo literally shatter right before our eyes the other night, I confess I had some sympathy for Elon Musk. I’ve been there—I suspect many other Product Managers have been there too. How easily can you “move on” when the demo fails?

Demo 156

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing.

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz – Product Management University

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management. Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing. Product Management Playbook.

Demo 100

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

There’s one special form of research that many product marketing managers are neglecting—and they’re missing a great tool. Smart product marketing managers use win/loss as a tool to document and measure the buying process.

Demo 130

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. product, marketing, customer service, and perhaps others). Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

B2B 201

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. In this case, my team had responsibility for four to five smaller acquisition company products and portfolios. I understand that the CEO has identified this as a strategic product.

Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead.

Part #5 How to adopt Agile Product Marketing

All About Product Management

The Agile Product Manager works closely with the engineering and technical teams working with in an agile framework such as scrum. How do you best communicate product information to outside audiences in an agile way ? Contribute to the product backlog.

Agile 62

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. Market Your Release.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan. Feature/product adoption (usage).

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish Gohil , Founder of edtech software company Satchel , shares his experience of knowing your user and adapting your product with ProductTank London. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. Adapt your product – homework sucks. This was why finding venture capital funding for Satchel’s original product was hard. Building a revenue stream is just like building a product.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Your product launch strategy delineates the approach you plan to take in getting your product to market. However, what you initially plan must evolve as a more details emerge in the later stages of product development. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

Why you Should Create a Person, not Just a Persona

Mind the Product

Her friend asks her if she’s ever considered product management. Sarah does some research, and finds that she has kindred spirits in the product community. One day, Sarah finds out about Mind The Product. Product Manager. Yes, George is a product manager, but does he want to be? Product Manager. As product managers, it is our job to always be fighting against these biases so that we can create a product that fits the market, not one that fits us.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. Events.

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Initial contact, sent marketing materials.

A Day at Corporate

Under10 Playbook

The agenda usually involves the company president, the head of technology, one or more product managers, the head of support and services. The product managers certainly need to be there to make sure nobody makes any claims that must be supported elsewhere—such as the demo or on the ever-changing product roadmap; you need to make sure nobody is making any promises the products can’t keep. 11:00 The VP of product management on portfolio strategies.

Demo 100

Powerful techniques for product launch

Under10 Playbook

So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. It’s helpful to understand that product release is the end of development; product launch is the beginning of promotion.

Improve SaaS Feature Adoption With These 3 Quick Wins

Userpilot

Feature adoption is critical to the success of any SaaS product. When it comes to product development, you need to spend those resources wisely. If you can’t nail feature adoption, your product will never develop, and the company will never grow. Why is your product so valuable?

Karen Peacock on growing Intercom from 350 to 600 people

Inside Intercom

Their wide-ranging conversation touched on everything from product market fit to the best hiring approach to the role of COOs. The first time Karen saw a demo of Intercom, she instantly thought, “This is the product that I have needed in every SaaS business I’ve ever run.”

Demo 60

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation.

B2B 130

6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

The Boston area may just be the best place to be a product manager today. Bloomberg compared states based on R&D, productivity, high-tech density, concentration of STEM* employment, science/engineering degree holders, and patents with other areas. Contributed by Steve Robins.

Don't look for answers in your office.

Under10 Playbook

A product marketing manager wonders what he should be doing while development is working on the product. Before you worry about go-to-market, get a concept in front of some customers. Test your product idea. MVP is the smallest amount of coding that can be used to test your product hypothesis.” ” There seems to be confusion about "minimum viable product" (aka MVP). Maybe you show a "before and after" image as a demo.

Demo 100

Are You A Trusted Advisor?

Under10 Playbook

” He is contacted directly by potential buyers—they don’t want a sales demo, they want advice. And because he knows the industry and the products serving that industry, he can understand their problems and recommend a solution, whether from his firm or another.

Demo 141

Product Management Is a Contact Sport – What’s Your Injury Risk?

Proficientz – Product Management University

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Strategy & Planning. Many organizations use the product manager as a one-size-fits-all pad. The Body Part: Functional Product Design. The Body Part: Product Development.

Demo 100

The Marketer’s Guide to Product Led Growth Marketing

Userpilot

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. What is product led growth marketing. You’re a marketer.

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

Align everyone in sales, marketing, product, customer success, and professional services. The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch?

Demo 114

Are You A Trusted Advisor?

Under10 Playbook

” He is contacted directly by potential buyers—they don’t want a sales demo, they want advice. And because he knows the industry and the products serving that industry, he can understand their problems and recommend a solution, whether from his firm or another.

Demo 130

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. Like the marketing execution resources.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. Like the marketing execution resources.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness. In some organizations, production readiness and launch are synonymous. Demonstrating Production Readiness.

Demo 93

Consider a soft launch

Under10 Playbook

Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. She jumped right in to understand personas and problems so she could define the product positioning.

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter

Product Innovation Educators

Learn how to cut through the noise and make human connections presenting new products. For many product people, participating in their industry trade show each year is one of the most important things they do. Summary of some concepts discussed for product managers. [2:54]

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

For marketers like me, this is an incredibly powerful concept. At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. Sales & Marketing Messenger

How to Use Feature Discovery to Improve Product Adoption

Userpilot

Feature discovery is an important aspect of any SaaS product. It has the power to drastically improve adoption of your product and any new features you release. In this article, we’re going to take a look at how you can use feature discovery inside your own product.

Launching Portfolio: The First Command Center for Product Executives

Amplitude

We work with thousands of product leaders at Amplitude and see their needs evolve as their company scales. Once a company goes from one product to many, we hear a common refrain: My data is siloed. Could Expedia be better optimizing experiences between these products?

Demo 73

Five Ways to Foster Data Literacy Across the Organization

Indicative

This is especially true for marketing and product professionals. Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis.

From Awareness to Adoption: Keys to a Successful New Feature Launch

ProductPlan

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. Attention: How to successfully launch a new product feature.

Demo 89