Product Demo Techniques: Telling Versus Selling

Proficientz – Product Management University

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. The “Telling” Demo. It’s more or less a rewind and replay for each demo.

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What is a Product Roadmap?


A product roadmap is a high-level, visual representation of the direction your product offering will take over time. Maps are a fundamental part of our lives therefore, a product roadmap isn’t exactly a new concept. Executive-level product roadmaps. Types of Product Roadmaps.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz – Product Management University

In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. Web Demos: Engaging An Audience You Can’t See. Product Demo Techniques: Telling Versus Selling. How to Create a Strategic Portfolio Roadmap , March 28th in Atlanta.

Why You Need a Collaborative Product Roadmap


Your product roadmap is critical to conveying strategy and vision to those who need to know. When referring to a collaborative product roadmap , it’s not necessary that everyone should be able to edit and change it. But everyone should know and agree with the roadmap as a single source for product planning, strategy, and progress across your company. You can’t build your roadmap in a silo, however. Share your roadmap early and often. Roadmaps

How to Package and Price Embedded Analytics

roadmap to deliver new features, but often wait until the last minute to decide how to price these features. toward consensus and your product roadmaps toward monetization. only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >.

Alternatives for Agile and Lean Roadmapping: Part 2, Rolling Wave Planning Inside One Quarter

Johanna Rothman

Because features change in value and because some feature sets need to deliver value on a more regular basis, the real roadmap looks more like this graphic, “When the Agile Roadmap Changes.” They noted MVPs and demos on their roadmap—a new idea for them.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

We did a “lunch-and-learn” where we fed the team pizza and spaghetti, while one of our product managers did a demo of the product and talked about how it was complimentary to the products they were already selling into their accounts.

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Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

The path to engaging releases starts with planning your near-term roadmap. When you’re constructing your roadmap, you should already be thinking about how you want to bundle tasks into releases and how those releases are communicated to your users.

5 tips for bringing your product to market faster


They also saw the speed at which were able to iterate and ship the product, giving them confidence in our ability to deliver on our vision and roadmap. Interested in seeing a demo of our new Flows feature?

From Awareness to Adoption: Keys to a Successful New Feature Launch


It often takes several touch points before someone is convinced to start a trial or get a demo. This means nurturing emails, free trials, demos, and more in-depth, product-focused webinars and activities. Roadmaps

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5 Key Responsibilities of Agile Product Leaders


Maintaining a high-level roadmap for stakeholders. Therefore, an effective product leader will share a product roadmap which focuses not on tiny releases but the overall improvement of the product over time. You are not a sales demo machine.

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Agile Milestone Criteria for Projects and Programs

Johanna Rothman

You can see demos. I would definitely watch demos every week or two, to make sure we're getting closer to the milestone criteria. Use a flow-based approach to your Agile and Lean Roadmaps to help everyone see what's happening in the program.

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Three Ways to Think About Value

Johanna Rothman

Information about how story might change what the team thinks we should do next, or other roadmap information. The team finished the story, demonstrated it and asked if they could watch the PO demo the story to just one of their customers.

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Plan with Problems. Execute with Solutions.

The Product Coalition

How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. There is sprint planning, a daily, a retrospective, and a demo. Some of the characteristics of Agilefall include: Committed roadmaps initiated mostly by marketing, sales and executives.

How Product Managers can Leverage All-Hands Meetings to Foster Alignment


Roadmaps. / The most important communications media on the product development pipeline, however, are our all-hands Friday Demos, where the Engineering and Product teams tell what they’re working on, give updates on new features, and share early design prototypes with the entire

6 Terms to Know Before You Start Product Planning


Planning your product roadmap? What is a Product Management Roadmap? Product management roadmaps provide PM teams with a visual guide that clearly demonstrates the vision and direction of a product from start to finish. What is an Agile Product Roadmap? SCHEDULE A DEMO.

Stakeholder Communications

Pragmatic Marketing

The product roadmap has become one of the most popular forms of stakeholder communications. There are generally two different types of roadmaps: date-driven roadmaps and phase-driven roadmaps. Phase-Driven Roadmaps. The disconnect between dates and definitions is one of the reasons why many product teams have moved from date-driven roadmaps to phase-driven roadmaps. Data-Driven Roadmaps.

A Day at Corporate

Under10 Playbook

The product managers certainly need to be there to make sure nobody makes any claims that must be supported elsewhere—such as the demo or on the ever-changing product roadmap; you need to make sure nobody is making any promises the products can’t keep. “A Day at Corporate” Analyzing the win and loss patterns at one company revealed that many deals were being lost during the software demo. 13:00 product demo by the corporate demo team.

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Sprint Review Tips for Product Owners

Roman Pichler

More than one sprint review meeting I’ve attended was quickly over: A development team member demoed the functionality to confused looking stakeholders with the product owner in the background. The team demoes the product increment to you. Involve the Right People.

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How to document like a pro being a product manager?

The Product Coalition

Often before I used to struggle with having the big picture, vision, and roadmap connected to detailed tasks or user stories to give them context and show the progress. Use video recording for demos Before, giving demos to stakeholders was always messy work.

Top 5 Ways to Mine Your Digital Customer Experience to Strike Insight Gold ?


Another way to dive right into using replay for a specific purpose is to analyze the behaviors of your prospective customers: specifically, ones who signal interest in demoing your product.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

Short of doing their own demos, most salespeople don’t need a lot of detailed product knowledge. That way, when product experts are brought in to do product presentations and demos, they’ll know exactly what to aim for and how to hit the value target. The Portfolio vs. Every Product!

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How to Conduct an Effective Competitive Analysis


Tutorials, help documentation and webinars are often one of the best ways to understand exactly what your competitors have to offer when you can’t get a demo or actually use the products yourself (which is obviously ideal when applicable). ROADMAP TEMPLATES Product Roadmap.

Introducing Dependencies (BETA)


Our Dependencies feature makes roadmapping more efficient by reducing the number of updates required , even when dependencies are linked across different roadmaps. See the big picture—even across different roadmaps. Happy roadmapping!

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

27:40 Why her team doesn’t use roadmaps and what they do instead. 38:40 The value of weekly demos across self-organizing teams.

The UX of UserZoom: Part one – How we set up our research process


We began with a backlog and we started prioritizing research based on that and our product roadmap. We’ve been working closely with sales and marketing to evangelize our research and create case studies and demos.

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Product Manager Job Description for B2B

Proficientz – Product Management University

Creates/contributes to a strategic value-based portfolio roadmap that aligns the focus of all products in the portfolio to the most critical business goals and operational priorities of target customers. Creates value-based product roadmaps that align the focus of each product to the user job tasks with the biggest impact on the collective business goals and operational priorities of target customers. This product manager job description is written specifically for B2B.

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Plan with Problems. Execute with Solutions.

Ask Benny

How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. There is sprint planning, a daily, a retrospective, and a demo. We also need a roadmap to focus the team and create a NorthStar to guide us.

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Frequent Releasing Can Lead to Short and Frequent Planning

Johanna Rothman

When a team releases more often, the product people can replan the product roadmaps. The longer the team goes without a demo, the less replanning anyone can do. You can change what’s in the backlog and in the roadmap more often.

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Why Experiment?


They’ve committed to features on the roadmap. We made demos. We followed the initial demo with another and then another. We improved our demos in incremental steps. A learning experience is one of those things that says, ‘You know that thing you just did? Don’t do that.’ — Douglas Adams, The Salmon of Doubt. If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.

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What’s the Difference Between Product Managers and Product Owners?


The Product Manager is involved in setting product roadmap priorities , collecting customer feedback, decision-making, organization, collaboration, conflict resolution, and monitoring product success throughout their existence. REQUEST A DEMO.

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Introducing Dependencies


Our Dependencies feature makes roadmapping more efficient by reducing the number of updates required , even when dependencies are linked across different roadmaps. See the big picture—even across different roadmaps. Happy roadmapping!

Dos and Don’ts of Product Presentation

Use personal stories, product presentation examples and custom demos to convey just how great your product is. Create your product roadmap with Craft for a smart product presentation.

Who Owns Product Experience?


Depending upon your company’s product roadmap, you might be shipping and refining new product updates monthly, weekly, or even daily. Sales: Conducts demos and qualification calls that help and guide users to move down the funnel. Sign up for a demo today. SCHEDULE A DEMO.

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Customer Interviews: Should you Interview Users or Buyers?


If you’re a product manager responsible for technology products, that information can be extremely useful in helping you determine if your product roadmap matches the coming priorities of your target buyers. Ask your sales reps for guidance, and sit in on product demos.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Often when product managers are pulled into customer conversations, they are asked to either present the product roadmap or help out with an escalation, neither of which are ideal for learning about the customer.

Let’s formalize sales escalations

Under10 Playbook

That’s why many product managers get involved with roadmap discussions, technical demos, and answering RFP/RFIs. Product Demo Center. If your enterprise clients require a product demo, then treat it like a marketing program. Set up one or more demo centers with all the necessary equipment ready to go. Put some time into developing the most common scenarios and make it a great demo. Sales teams often need access to deep product knowledge.

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How can you be Engineering’s Favorite PM

The Product Coalition

must do Include them in the Product Roadmap planning As a Product Manager, you are responsible to do market research, competitor analysis, customer requests and distill the right problems to be solving to align with the company’s goals. Even when you are planning the 2–3-year roadmap.

The tools we use: Challenging dogma in the design process

Inside Intercom

It was part of a project he was running in the Stanford Research Institute called NLS (“oN-Line System”) that culminated a few years after the report on December 8th, 1968, in what’s become known as the “Mother of All Demos.”

10 Ways to Utilize Customer Advocacy in Your Business


Usersnap offers a fully customizable and easy to integrate CX and feedback tool , get a free demo and start your free trial today. You can use this information to iterate on your product roadmap and brand mission.