What is a Product Roadmap?


A product roadmap is a high-level, visual representation of the direction your product offering will take over time. Maps are a fundamental part of our lives therefore, a product roadmap isn’t exactly a new concept. Executive-level product roadmaps. Types of Product Roadmaps.

Product Demo Techniques: Telling Versus Selling

Proficientz – Product Management University

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. The “Telling” Demo. It’s more or less a rewind and replay for each demo.

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Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz – Product Management University

In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. Web Demos: Engaging An Audience You Can’t See. Product Demo Techniques: Telling Versus Selling. How to Create a Strategic Portfolio Roadmap , March 28th in Atlanta.

Why You Need a Collaborative Product Roadmap


Your product roadmap is critical to conveying strategy and vision to those who need to know. When referring to a collaborative product roadmap , it’s not necessary that everyone should be able to edit and change it. But everyone should know and agree with the roadmap as a single source for product planning, strategy, and progress across your company. You can’t build your roadmap in a silo, however. Share your roadmap early and often. Roadmaps

How to Package and Price Embedded Analytics

roadmap to deliver new features, but often wait until the last minute to decide how to price these features. toward consensus and your product roadmaps toward monetization. only see a demo and never actually use your software. Watch a Free Demo of Logi Analytics >.

Alternatives for Agile and Lean Roadmapping: Part 2, Rolling Wave Planning Inside One Quarter

Johanna Rothman

Because features change in value and because some feature sets need to deliver value on a more regular basis, the real roadmap looks more like this graphic, “When the Agile Roadmap Changes.” They noted MVPs and demos on their roadmap—a new idea for them.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

We did a “lunch-and-learn” where we fed the team pizza and spaghetti, while one of our product managers did a demo of the product and talked about how it was complimentary to the products they were already selling into their accounts.

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5 tips for bringing your product to market faster


They also saw the speed at which were able to iterate and ship the product, giving them confidence in our ability to deliver on our vision and roadmap. Interested in seeing a demo of our new Flows feature?

How Product Managers can Leverage All-Hands Meetings to Foster Alignment


The most important communications media on the product development pipeline, however, are our all-hands Friday Demos, where the Engineering and Product teams tell what they’re working on, give updates on new features, and share early design prototypes with the entire Smartly.io When product team presentations are a regular occurrence at a company all-hands, you’re able to give demos early and often and therefore keep them short and specific. Roadmaps

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Agile Milestone Criteria for Projects and Programs

Johanna Rothman

You can see demos. I would definitely watch demos every week or two, to make sure we're getting closer to the milestone criteria. Use a flow-based approach to your Agile and Lean Roadmaps to help everyone see what's happening in the program.

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5 Key Responsibilities of Agile Product Leaders


Maintaining a high-level roadmap for stakeholders. Therefore, an effective product leader will share a product roadmap which focuses not on tiny releases but the overall improvement of the product over time. You are not a sales demo machine.

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Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

The path to engaging releases starts with planning your near-term roadmap. When you’re constructing your roadmap, you should already be thinking about how you want to bundle tasks into releases and how those releases are communicated to your users.

Three Ways to Think About Value

Johanna Rothman

Information about how story might change what the team thinks we should do next, or other roadmap information. The team finished the story, demonstrated it and asked if they could watch the PO demo the story to just one of their customers.

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Plan with Problems. Execute with Solutions.

The Product Coalition

How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. There is sprint planning, a daily, a retrospective, and a demo. Some of the characteristics of Agilefall include: Committed roadmaps initiated mostly by marketing, sales and executives.

6 Terms to Know Before You Start Product Planning


Planning your product roadmap? What is a Product Management Roadmap? Product management roadmaps provide PM teams with a visual guide that clearly demonstrates the vision and direction of a product from start to finish. What is an Agile Product Roadmap? SCHEDULE A DEMO.

Stakeholder Communications

Pragmatic Marketing

The product roadmap has become one of the most popular forms of stakeholder communications. There are generally two different types of roadmaps: date-driven roadmaps and phase-driven roadmaps. Phase-Driven Roadmaps. The disconnect between dates and definitions is one of the reasons why many product teams have moved from date-driven roadmaps to phase-driven roadmaps. Data-Driven Roadmaps.

A Day at Corporate

Under10 Playbook

The product managers certainly need to be there to make sure nobody makes any claims that must be supported elsewhere—such as the demo or on the ever-changing product roadmap; you need to make sure nobody is making any promises the products can’t keep. “A Day at Corporate” Analyzing the win and loss patterns at one company revealed that many deals were being lost during the software demo. 13:00 product demo by the corporate demo team.

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How to document like a pro being a product manager?

The Product Coalition

Often before I used to struggle with having the big picture, vision, and roadmap connected to detailed tasks or user stories to give them context and show the progress. Use video recording for demos Before, giving demos to stakeholders was always messy work.

Sprint Review Tips for Product Owners

Roman Pichler

More than one sprint review meeting I’ve attended was quickly over: A development team member demoed the functionality to confused looking stakeholders with the product owner in the background. The team demoes the product increment to you. Involve the Right People.

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Introducing Dependencies (BETA)


Our Dependencies feature makes roadmapping more efficient by reducing the number of updates required , even when dependencies are linked across different roadmaps. See the big picture—even across different roadmaps. Happy roadmapping!

10 Ways to Utilize Customer Advocacy in Your Business


Usersnap offers a fully customizable and easy to integrate CX and feedback tool , get a free demo and start your free trial today. You can use this information to iterate on your product roadmap and brand mission.

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

27:40 Why her team doesn’t use roadmaps and what they do instead. 38:40 The value of weekly demos across self-organizing teams.

Who Owns Product Experience?


Depending upon your company’s product roadmap, you might be shipping and refining new product updates monthly, weekly, or even daily. Sales: Conducts demos and qualification calls that help and guide users to move down the funnel. Sign up for a demo today. SCHEDULE A DEMO.

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Plan with Problems. Execute with Solutions.

Ask Benny

How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. There is sprint planning, a daily, a retrospective, and a demo. We also need a roadmap to focus the team and create a NorthStar to guide us.

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Frequent Releasing Can Lead to Short and Frequent Planning

Johanna Rothman

When a team releases more often, the product people can replan the product roadmaps. The longer the team goes without a demo, the less replanning anyone can do. You can change what’s in the backlog and in the roadmap more often.

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Introducing Dependencies


Our Dependencies feature makes roadmapping more efficient by reducing the number of updates required , even when dependencies are linked across different roadmaps. See the big picture—even across different roadmaps. Happy roadmapping!

Dos and Don’ts of Product Presentation


Use personal stories, product presentation examples and custom demos to convey just how great your product is. Create your product roadmap with Craft for a smart product presentation.

6 Important Product Management Metrics (And How to Improve Them)


Product analytics provide the insight necessary to evaluate your last roadmap planning session and make informed decisions going forward. By incorporating their feedback into your roadmap. SIGN UP FOR A DEMO. As a product manager, metrics affect every move you make.

Product Manager Job Description for B2B

Proficientz – Product Management University

Creates/contributes to a strategic value-based portfolio roadmap that aligns the focus of all products in the portfolio to the most critical business goals and operational priorities of target customers. Creates value-based product roadmaps that align the focus of each product to the user job tasks with the biggest impact on the collective business goals and operational priorities of target customers. This product manager job description is written specifically for B2B.

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Customer Interviews: Should you Interview Users or Buyers?


If you’re a product manager responsible for technology products, that information can be extremely useful in helping you determine if your product roadmap matches the coming priorities of your target buyers. Ask your sales reps for guidance, and sit in on product demos.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Often when product managers are pulled into customer conversations, they are asked to either present the product roadmap or help out with an escalation, neither of which are ideal for learning about the customer.

Let’s formalize sales escalations

Under10 Playbook

That’s why many product managers get involved with roadmap discussions, technical demos, and answering RFP/RFIs. Product Demo Center. If your enterprise clients require a product demo, then treat it like a marketing program. Set up one or more demo centers with all the necessary equipment ready to go. Put some time into developing the most common scenarios and make it a great demo. Sales teams often need access to deep product knowledge.

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25 Website Feedback Button Tools and How to Set It Up


Placed strategically, easy to spot, and asking the right question, it can help you improve your product roadmap and customer service. Talk to our experts – sign up for a free demo now. Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter.).

How to uproot entrenched processes and plant the seeds for transformation


t’s becoming increasingly common for product teams to shift from solution-oriented product roadmaps to problem-oriented roadmaps.

Plan your next steps with a retrospective

Under10 Playbook

They learned their customers’ decisions were tied directly to the effectiveness of the product demo. To make sure the product was shown in its best light, the firm developed a “ Day at Corporate ” program with a dedicated demo facility and staff.

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Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

Target market: Personas, verticals, use cases, … Use diagrams, visuals, or links to demos where possible. Yet by doing this exercise I’m now much more aware of how my product roadmap can make an impact on the profitability of our business. Product Roadmap.

10 Questions from The Clever PM

Mironov Consulting

Sales should do most product demos (not Product); Engineering should do QA testing (not Product); Marketing should design customer collateral (not Product). I’ve known Cliff Gilley, The Clever PM , for years — and follow his blog/Quora activity/social posts.

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5 Unique Challenges for Mobile Product Managers (and How to Handle Them)

The Product Coalition

Product demos. You have the physical limitations of the size of your user’s screen, which means you’ve got to be ruthless in what features, text, onboarding messages, and other details you allow onto your mobile product roadmap, and what you don’t.

How I Use Gainsight PX as a SaaS CEO


I meet with one to two feature teams a week to review their recent progress and the roadmap. Get a demo of Gainsight PX. It turns out that where you got your MBA isn’t a predictor of your success as a CEO. Actually, neither is your past performance!

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

So we invest first in sketches, paper prototypes, clickable demos, and other low-cost design artifacts. Different customers need to exchange data with different sources, so we have a roadmap to add 15 new connectors this year. Product are products, yes?

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