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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. That gives you the perfect opening to attack their strengths when you’re doing highly competitive demos, especially when their weaknesses aren’t show-stoppers. There’s no answer for that!

Demo 130
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Product Demos: Avoiding the Trap of Telling vs. Selling

Product Management University

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you even know it, even though your intentions are always on the mark to start the demo. The telling demos are more like an introductory training class on the product versus a sales presentation.

Demo 243
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Sales Demos: Selling Outcomes vs. Features

Product Management University

Business outcomes vs product features: how do your sales demos stack up? During the demo, there is no reason to refer to each product separately unless asked. The fewer the number of people delivering the demo, the easier and more integrated the solution will be perceived. In the first column, list the name of each product.

Demo 147
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The #1 Reason the Sales Process Stalls After a Demo

Product Management University

Why does the sales process often stall after the demo? The biggest reason the sales process stalls after a demo has just as much to do with the discovery phase as it does the demo itself. Once uncovered, these strategic buying drivers become the overriding theme to your sales process, especially the demos.

Demo 147
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Product Demo Discovery – Nail It With This Agenda

Product Management University

If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand. Demo Discovery vs. Sales Discovery. Uncovering that BIG WHY is the lynchpin to delivering a killer demo that energizes buyers. When demo discovery meetings are scheduled, they’re usually done in casual fashion.

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How to Change a Workshop In-Person Game to a Remote Simulation for Effective Results

Johanna Rothman

If you took an agile workshop sometime in the past 15 years, you probably played the “ ball game.” Especially since they've probably suffered through way too many “agile” workshops with more and more games. Show a demo of whatever you complete at the 15-minute mark. Why do I have to play a game?”

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That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Product Management University

That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. You’re getting a high volume of demo requests.

Demo 130