Userpilot
SEPTEMBER 11, 2023
What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
Userpilot
NOVEMBER 21, 2023
Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!
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Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. It all amounts to a lot of mental Olympics at the end of a long development cycle. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. There are bugs to iron out and blog posts to write.
ProductPlan
APRIL 29, 2022
It’s also the beginning of an equally pivotal point in a product’s trajectory. The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. Product differentiation. Breaking In.
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
280 Group
JANUARY 18, 2022
Let’s learn from experts about how PMs can accelerate their careers with the right personal development plan. Training as a Differentiator. Fewer than half of the product managers feel prepared to play the roles expected of them or grow into future product leaders.” Training is a differentiator.
Pragmatic Marketing
MAY 14, 2019
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.
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