Remove Development Remove Differentiation Remove Product launches Remove Product Marketing

5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. It all amounts to a lot of mental Olympics at the end of a long development cycle. But now, a great product launch is all about the bigger picture.

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. What Does a Product Manager Do?

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. We try and benchmark our launches.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. We try and benchmark our launches.

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness.

Demo 85

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. There’s always a chance the product will fail.

What is PARO? Product Activation Rate Optimization – how to activate more users and achieve higher growth

Userpilot

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. What is Product Activation?

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? As the Chief Product Officer of BAE systems, Neal joins Rebecca Kalogeris, VP of Sales and Marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. Marketing.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? As the Chief Product Officer of BAE systems, Neal joins Rebecca Kalogeris, VP of Sales and Marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. Marketing.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

“You’ve got a cool product, but nobody understands it. They compare your products with those that are nothing like it.” From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Are North Star Metrics Leading You Astray?

ProductPlan

Product. Product. Product Marketing. How can specialization and product-level focus marry up with the overlying objectives the company has defined and is measuring itself against? The North Star Metric (NSM) is the single metric that best captures the core value that your product delivers to customers. For example, Amplitude’s North Star Metric attempts to see how many users are realizing true value from their product on a frequent basis. Support.