How to be a Product LEADER
Great products don’t happen by accident.
While there are many reasons products might succeed, it’s the direction of great product leadership that truly makes a difference.
Throughout the course of my career I’ve been fortunate to work with and learn from some incredible product leaders. Between the leaders I worked with at previous companies, to the leaders whose teams are using ProductPlan, I’ve learned a lot about different approaches to product leadership across different industries, business models, and company stages.
If there’s one truth I’ve learned about product leadership, it’s that great product leadership can be learned.
Great product leadership is intentional. It’s also complex, the result of the perfect balance of collaboration, service, strategic focus, and great communication.
So we wrote a book about it. A book for product managers who are ready to lead a product team, develop a valuable product, and be an empowered product leader. Who better to draw inspiration from than product leaders themselves?
In this book, nearly twenty product leaders tell their stories. They share in great detail about what makes for great leadership (and in turn great products). They talk about how to…
- Mobilize individuals across your organization to rally behind the product strategy.
- Evolve how your team works and plans (together) through thoughtful implementation of lightweight processes.
- Break down silos and encourage collaboration by fostering cross- functional partnerships.
- Make customer-centricity part of your team’s DNA.
- Cultivate a culture of continuous improvement that extends beyond
the product itself.
Whether you’re leading a product team now or aspire to be a great product leader someday, there’s something in here for you. Download the book for free.
