Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY! It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.
Centercode
AUGUST 16, 2023
As a result, beta ends up feeling more like a necessary evil that needs to get checked off of the list, rather than a valuable contribution to product development. To make matters worse, companies rarely have the tools and processes in place to run an effective beta test.
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Centercode
AUGUST 16, 2023
Teams often devote months (if not years) to developing a new product, and as you get closer to the release, you get more and more nervous about confidential product details going public. Product launches are often shrouded in secrecy, with a focus on making a big splash when the product is launched.
Split
AUGUST 2, 2023
When it comes to releasing features, today’s developers face numerous challenges. In fact, the average turnover rate for developers is around 25%. The best developers pride themselves on delivering quality code without cutting corners. Download a free copy of the De-Stressing Feature Releases for Developers eBook today!
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
UX Planet
JANUARY 7, 2024
DESIGN WORKBOOKS How to put design theory into practice in an efficient way My favorite UX design workbooks: develop your skills by solving exercises Learning design theory is a good step towards becoming a better designer, but it is also important to put the things you’ve learned into practice. Read more about the challenge in my article.
The Product Coalition
OCTOBER 21, 2021
Your development team isn’t aligned with the product vision and/or strategy (even after discovery has been run) Running product discovery is a great way to align development with the product vision, but simply running discovery doesn’t mean that the team will stay aligned. Especially when working as a self-organized team.
Advertiser: ZoomInfo
This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. In this eBook, we’ll cover: The history of Conversation Intelligence.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!
Advertiser: Datadog
Particularly well-suited for microservice-oriented architectures and agile workflows, containers help organizations improve developer efficiency, feature velocity, and optimization of resources. Containers power many of the applications we use every day.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.
Advertiser: Revenera
Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now! An E-Commerce Conversion Playbook.
Advertiser: ZoomInfo
Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Many organizations fail to properly evaluate vendors during the selection process.
Advertiser: ZoomInfo
In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”.
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