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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. A quick chat with six messages made them 250% more likely to convert.

Inbound 245
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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

By leveraging a combination of technology and the knowledge and expertise of your team, you can anticipate customer needs and use targeted messages , banners , custom bots , and more to alert your customers to temporary issues or provide a little bit of extra help where it’s needed. Here’s how they’re doing it. What is proactive support?

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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

The two groups your Product Managers are likely to work with most closely are your engineering/development and sales and marketing teams… Cue the role confusion. Engineering/Development teams. In working with your engineering teams, your company is likely to be moving toward (or already using) Agile development methodologies.

Webinar 296
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A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55
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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Once every decade or two, developments in technology trigger monumental changes in an industry. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging.

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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Product Marketing.

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Rugs.com increased their support efficiency 10x with Intercom

Intercom, Inc.

With the onset of COVID-19 and the accelerated move towards online shopping, Grayson Bagwell, Director of Business Development at Rugs.com, notes the sharp increase in shopping volume the business has experienced in the last 12 months as a result of people spending more time at home. “As Getting ahead of known issues.