Development Leadership Marketing Vision 
Roman Pichler
AUGUST 11, 2020
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.
280 Group
OCTOBER 4, 2023
For our next installment of our Women in Product Management Series, I interviewed Pinar Alpay , Chief Product & Marketing Officer at Signicat. Later, I started my own company producing children’s animation films for speech and language development. It requires you to set a vision and bring people with you.
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Product Management University
JUNE 5, 2023
Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important? Your product vision shouldn’t.
Roman Pichler
MARCH 11, 2020
Unlike a line manager, you usually don’t manage the development team and stakeholders as the person in charge of the product, and the individuals don’t report to you. You rely on them to design, implement, market, sell, and support the product. No Transactional Power. Limited Influence on Group Selection.
Roman Pichler
MARCH 11, 2020
Unlike a line manager, you usually don’t manage the development team and stakeholders as the person in charge of the product, and the individuals don’t report to you. You rely on them to design, implement, market, sell, and support the product. No Transactional Power. Limited Influence on Group Selection.
280 Group
OCTOBER 29, 2022
According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.
Intercom, Inc.
JANUARY 24, 2023
This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Product vision is the critical bridge between strategy and execution.
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