article thumbnail

Why community-led product development is the new Go-to-market

Mind the Product

In her second post for Mind the Product, Naimeesha Murthy, Product Leader and Founder of Products by Women delves into community-led product development, and why it is important to build a thriving community around your product. [.]

Marketing 147
article thumbnail

7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. The Product Manager puts products on the shelf, and Product Marketing Managers help them fly off the shelves – and into the hands of customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM).

Branding 263
article thumbnail

Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?

article thumbnail

Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will explore the basics of the scientific method and examine how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and lead to validated insights. You'll leave the webinar with a new understanding of how to experiment in a way that generates real insights, not just noise.

article thumbnail

Trailblazing Women in Product Management: Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage

280 Group

For our next installment of the Women in Product Management Series I interviewed Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

article thumbnail

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. What Does a Product Manager Do? Is the market expert.

article thumbnail

Product Marketing Manager Salaries in 2022

280 Group

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . Product Management

article thumbnail

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

article thumbnail

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Seven proven app marketing strategies. Market the experience, not the app.

Marketing 171
article thumbnail

How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Join this webinar to hear PLG pioneer Wes Bush compare great product-led strategies and discuss how you can get past common obstacles.

article thumbnail

What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. The developer community is inclusive and fragmented, so there are very few places where you’d find developers to market them.

article thumbnail

What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find.

article thumbnail

What do You Want to Know About Product Marketing Management?

The Product Coalition

Product marketing sits at the intersection of marketing, growth, product and sales. product-management product-development product-marketing technology product-marketing-manager

article thumbnail

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Oftentimes, marketers undervalue mobile advertising.

Marketing 235
article thumbnail

Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Join Hannah Chaplin and Steve Cheshire as they discuss how you can utilize customer feedback to help your business stay competitive in an increasingly challenging global market.

article thumbnail

Customer Development Process 101- The Product Manager Guide

Userpilot

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

article thumbnail

Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. What is a Product Marketing Roadmap? A product marketing roadmap answers 5 questions: What are the top investment priorities of our target customers?

article thumbnail

Oversharing Information With Developers: Product Management Lessons Learned

The Product Coalition

Image by master1305 on Freepik Writing product requirements is the bread and butter of thousands of product managers or product owners worldwide. It’s how to communicate to developers what to build. The actual development required was miniscule. Development was over quickly.

article thumbnail

Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? What is considered product marketing?

article thumbnail

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

article thumbnail

Trailblazing Women in Product Management: Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric (PGE). How did you get into product management?

article thumbnail

Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. Everything Changes for Product Marketing.

B2B 130
article thumbnail

To Influence Product Development, Spend More Time in the Problem Space

280 Group

Product Managers are, by nature, problem solvers – and sometimes, they may jump into talking about solutions before fully understanding the problems that a product is attempting to solve. It’s very hard to influence developers from the solution space,” Ken said. “It Product Management

article thumbnail

Chapter 15/17 :?—?Managing Product Development

The Product Coalition

Managing Product Development [Prev : Chapter 14?—?How Product Management 101 ] There are several methodologies to develop a Software Product. Traditionally, Waterfall model was used as an SDLC (Software Development Life Cycle) Methodology. Chapter 15/17 :?—?Managing

article thumbnail

Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.

article thumbnail

PROS & CONS: Product Management and Product Marketing Reporting to the Same Executive

Product Management University

If product management and product marketing are on the same page with complementary agendas, and both are executing well, reporting structures don’t matter. In the event product management and product marketing aren’t on the same page as far as their view of the market, priorities, etc.,

article thumbnail

How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Researching the market is one of the most important roles of a digital product manager. But in competitive markets, time is of the essence.

article thumbnail

My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!

Product Management University

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. This approach positions his company to succeed in specific markets and beat the pants off competitors that have generic platforms.

article thumbnail

Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Go-to-market.

article thumbnail

Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

In this webinar, Marcus Andrews and Keren Wexler will explain common challenges faced by product teams, how to use analytics to create better product launches, platform adoption, and how to add feedback into your workflows!

article thumbnail

Trailblazing Women in Product Management: Diane Levin, VP of Marketing and Product Development at New York Power Authority

280 Group

In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. What led me to product management was wanting to see opportunity and to make things happen.

article thumbnail

Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. They’re useful across all parts of development.

article thumbnail

Product Managers Guide to API Developer Portal UX

The Product Coalition

API Growth to 2109 | Wendell Santos Michael Endler outlines the core pillars of an API product offering in his article, How APIs Become API Products , and one of the paramount compliments to a stellar, well-documented, API is the API Developer Portal. Product Marketing to Match the Codat.io

UX 121
article thumbnail

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.

article thumbnail

Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

Attend this webinar to learn a framing model of the key decisions that give a product a chance to succeed and fuel the engine of growth!

article thumbnail

Common Product Development Challenges and How to Overcome Them

Gocious Blog

Product managers are the leaders in product development in that they bring the necessary stakeholders together. They're also responsible for managing product roadmaps to ensure their product gains a competitive edge in consumer markets. Product Development PRM

Blog 68
article thumbnail

Can Product Managers Use Social Media To Market Forbidden Products?

The Accidental Product Manager

Can product managers successfully promote e-cigarettes using social media? When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage.

Marketing 102
article thumbnail

In Pursuit of the Checkered Flag: The Challenge of Developing a Driverless Race Car System

Product Management Unpacked

CMU Master of Science in Product Management program student Erick Valencia landed a PM experience of a lifetime as part of a student team developing a driverless race car system to race in the Indy Autonomous Challenge. Product Managers often face a race to the finish, so to speak.

article thumbnail

Product Go-to-Market (GTM) Canvas: Define How You Take New Ideas to Market

The Product Coalition

The Product Go-to-Market canvas (aka “Product GTM canvas”) is designed to help facilitate your thinking when taking new products or ideas… Continue reading on Product Coalition ». go-to-market agile startup product-development product-management

article thumbnail

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.