The Power of Product Positioning and the “7 Ps” Marketing Mix
280 Group
SEPTEMBER 16, 2021
If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.
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