Development Management Marketing Roadmap 
Product Management University
FEBRUARY 2, 2023
Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.
The Product Coalition
NOVEMBER 14, 2023
.” — Jeff Bezos Ever question the value of a product development lifecycle? roadmaps?” Unfortunately, when it comes to product lifecycle management, it puts many off. Executing a product roadmap requires more. What the heck is a Product Lifecycle Management (PLM) anyway? You are not alone. Others it irritates.
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Roman Pichler
FEBRUARY 19, 2024
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.
The Product Coalition
MARCH 4, 2024
Kris Gale As a wise man once said, no roadmap survives contact with reality. Yet this is what the life of a product manager often feels like. Firefighting while staying on course on the strategy and commitments of the roadmap is difficult. And why does it turn your roadmap into a burning forest? The struggle is real.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.
The Product Coalition
JANUARY 16, 2024
Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. And we now had a handful of committed customers in the new market.
The Product Coalition
OCTOBER 3, 2023
The Essential Questions That Lead To A Great Product Roadmap “The question ‘Why?’ The roadmap for a new digital product designed to support a high-risk population suffering tremendously from the burden of disease. I ran through the roadmap for the product, fielding all the questions and handling them like a pro. My contribution?
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. How to use the messaging to validate your roadmap.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage.
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