What do You Want to Know About Product Marketing Management?

Kolapo Imam
Product Coalition
3 min readMay 31, 2021

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Product marketing sits at the intersection of marketing, growth, product and sales. It is the department responsible for evangelising the awesomeness of the product to the customers in need.

Product marketing used to be treated as a subset of product management until a few years ago, don’t ask me what happened, please. In many similarities to marketing, product…

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User & Data-Centric Product Guy, Product Marketing Coach and Growth Consultant. On becoming a Digital Nomad & Sheik 👳🏽‍♂️👨🏾‍💻