Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 2024, the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Management 177

280 Group

FEBRUARY 4, 2022

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . What Is a Product Manager? . In short, Project Manager is a big job that merits equitable compensation. .

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Research Software 177

The Product Coalition

JULY 25, 2022

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? Why is it important if I have a solid product management team?” How I defined product strategy would define my professional career.

Product Strategy 119

Product Strategy Strategy Product Research Product Management 119

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 156

Certifications Product Management Product Manager Research Software 156

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

280 Group

NOVEMBER 30, 2023

In the dynamic world of agile development, the Scaled Agile Framework (SAFe) and Product Management stand as key players, each with its own set of principles and practices. In this exploration, we’ll delve into the nuances, commonalities, and potential conflicts between SAFe and Product Management.

Product Research 156

Product Research Technical Review User Testing Certifications 156

280 Group

DECEMBER 20, 2022

For our next installment of the Women in Product Management Series I interviewed Heather Weeks, Vice President of Product Management at Marathon Health. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? .

Product Management 291

Product Management Product Manager Management Management 291

280 Group

SEPTEMBER 27, 2021

Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? Are Product Managers both Traditional and Agile? Secondly, is an Agile Product Manager a Product Owner? Who is more strategic, the Product Owner or Product Manager?

Product Management 348

Product Management Product Manager Technical Review Customer Experience 348

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Here’s the reason I love the vertical market approach. Finding user problems.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 119

User Testing Market Research Product Research Research Software 119

280 Group

DECEMBER 4, 2021

To capitalize on this trend, Product Managers will need to evaluate their products from the perspective of remote workers. What opportunities does the new hybrid workplace represent for your company and products? How can new products be developed to cater to a remote and mobile workforce?

Product Research 317

Product Research Product Management Product Manager Research Software 317

280 Group

MARCH 2, 2021

Product-Focused Teams. You’ve decided that your company needs to become more product-focused. You now have a team of Product Managers to help you achieve that goal. Engineering/Development teams. This means that there is often a Product Owner role as the driver of the user stories and development backlog.

Webinar 296

Webinar Outbound Product Management Product Manager 296

280 Group

APRIL 11, 2022

Some Product Managers are strong on education – albeit usually not specific to Product Management and most likely pertaining to other roles such as engineering, marketing, IT, or customer success. Skills assessments give no weight to how Product Managers learned what they know; they measure what they can do. .

Reporting Tools 296

Reporting Tools Product Management Product Manager Product Research 296

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 269

Weak Development Team Product Management Product Manager User Testing 269

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

280 Group

JULY 26, 2021

Download the Brief: Industry Trends in Financial Services with Product Management Transformation. According to Flexera, 54% of companies worldwide are prioritizing digital transformation, and Grandview Research projects the global digital transformation market size will reach $400.34 Key Areas for Digital Skills Development.

Data Visualization 317

Data Visualization Reporting Tools Research Software Analytic Tools 317

280 Group

AUGUST 23, 2021

Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner?

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 114

Product Strategy Strategy User Testing Weak Development Team 114

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 114

Product Strategy Research Software Strategy User Testing 114

280 Group

DECEMBER 6, 2023

In the dynamic world of agile development, the Scaled Agile Framework (SAFe) and Product Management stand as key players, each with its own set of principles and practices. In this exploration, we’ll delve into the nuances, commonalities, and potential conflicts between SAFe and Product Management.

Technical Review 177

Technical Review Product Research User Testing Certifications 177

280 Group

JANUARY 15, 2020

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. .” ” — Director of Product Management, Fintech | Oakland, CA. Product Manager Salary.

Data Visualization 353

Data Visualization Product Management Product Manager Management 353

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 132

Product Strategy Roadmap Strategy Vision 132

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Sales and marketing efforts as the primary drivers for customer acquisition and revenue.

Feedback Software 136

Feedback Software Analytic Tools Onboarding KPIs B2B 136

bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction.

Development 150

Development Product Management Product Manager Management 150

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 243

Product Strategy Product Research Strategy Technical Review 243

ProductPlan

MARCH 21, 2024

At ProductPlan, we’re committed to empowering product leaders and teams with everything they need to navigate the complexities of the product development lifecycle and ensure they make the right decisions and deliver on strategic initiatives. As a product leader, staying knowledgeable about potential challenges is pivotal.

Reporting Tools 106

Reporting Tools Data Visualization Research Software Feedback Software 106

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1.

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

280 Group

JANUARY 24, 2023

For our next installment of the Women in Product Management Series I interviewed Costanza Montresor, Global Head of Consumer Digital Security Product at Vodafone. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management?

Product Management 296

Product Management Product Manager Customer Experience Travel 296

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130