Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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The Product Coalition

AUGUST 6, 2023

What you build is your product’s future, and following Product Development Stages is essential to create a customer-centered product, and also following these stages will help you create better, effective teamwork. How you develop, launch, and improve a product determines your success in the market. You’re what you build. Make it real.

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Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

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Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Adhere to these three guidelines and marketing and selling value will be a lot easier.

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The Product Coalition

MAY 5, 2022

The COVID-19 pandemic provoked a drastic increase in healthcare software development and use. Given the number of users who need intuitively understandable apps, developers pay attention to each aspect, including UI/UX design. Positive attitude Interaction with a healthcare app should be a positive experience.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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The Product Coalition

MAY 18, 2022

Regardless of today’s software development aspect, increasing demand for new features in the products makes competitive advantage higher than ever. Thus, custom software development and engineers face the same challenges faced by the market demand. Read the article to know what it is? What is continuous improvement ?

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The Product Coalition

MARCH 15, 2021

Front end trends are developing slowly. It’s really hard to make predictions about what will happen in 2021, but we may surely say what technologies will remain at the peak of fame and will be used everywhere in front end development app. Frameworks are software that simplify the development process and different modules assembly.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

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Userpilot

DECEMBER 6, 2023

Thanks to dogfooding, companies increase their chances of delivering a positive user experience right off the bat. Start implementing a dogfooding program by recruiting users from across the organization, especially those not involved in the product development. There’s more to that. Don’t stop there.

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Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Pragmatic Marketing

MAY 31, 2018

June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

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BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.

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Usersnap

NOVEMBER 16, 2021

A couple of months ago, we reviewed the new Firefox browser designed for developers. Since then most of our developers kept Google Chrome as their primary browser. With the built-in developer tools, there seems to be no further need for more tools. 16 of the best Google Chrome Extensions for developers. Web Developer.

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Intercom, Inc.

MAY 20, 2019

Developing your product design career as an individual contributor. As a designer on the management path, a large part of my focus has been to help individual contributor (IC) designers to develop in their role. Results: The main ingredient of career development. Behaviors: The secret sauce of product design career development.

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Emerge Insights

JANUARY 22, 2024

As a product leader, you scrutinize every facet that impacts your product’s trajectory – from pricing to positioning to partnerships. That overlooked area is developer experience (DX). But there’s one make-or-break area that receives surprisingly little attention given its far-reaching influence.

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Product Management Unpacked

NOVEMBER 2, 2021

CMU Master of Science in Product Management program student Erick Valencia landed a PM experience of a lifetime as part of a student team developing a driverless race car system to race in the Indy Autonomous Challenge. Product Managers often face a race to the finish, so to speak. Synchronizing a sub-team. It really is a huge team effort.

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The Product Coalition

MARCH 22, 2022

What do we know about having contractors on product & engineering teams? Continue reading on Product Coalition ».

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Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Idea screening takes place early in the new product development process , during the ideation stage and just before concept development.

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Imaginary Cloud - Design

APRIL 29, 2021

Despite requiring very different skill sets, web design and development are sometimes automatically associated with each other. They are tremendously important to build a prosperous digital product, but web design and development do not share the same concerns and priorities within the process - their responsibilities also differ.

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Pragmatic Marketing

JUNE 19, 2018

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. What Positioning Isn’t. Positioning isn’t a tagline, a slogan or something built around product features.

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Gainsight

MAY 31, 2023

These wins highlight the platform’s ability to help businesses develop and maintain strong customer relationships, improve retention rates, and boost overall business success. The post Gainsight Continues Its Leadership Position in Customer Reviews appeared first on Gainsight Software.

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Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. It turns positioning into messaging.

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bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Today, he is focused on growing revenue and building web products that have a positive impact on this world. These words couldn’t be more relevant to product management.

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Roman Pichler

FEBRUARY 19, 2024

Level three, finally, allows product people and teams to develop the product strategy including the value proposition and business goals. It’s the first step to bring about positive change. You are not in a position to decline feature requests. The strategy may be developed by the head of product or another senior manager.

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The Product Coalition

FEBRUARY 12, 2023

What you can do to create a differentiated product Continue reading on Product Coalition »

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Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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UX Planet

DECEMBER 15, 2023

Skill Development: Beyond just industry knowledge, mentors can help refine your skills. Testimonials & Real-world Impact: Including feedback from past clients or metrics showcasing the positive impact of your designs can provide concrete evidence of your expertise. This first-hand advice can help you avoid common pitfalls.

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Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.". Growth also means adding shareholders.

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Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Cuttica positions his team by instilling from the beginning the ethos of "Do great work and be great partners to work with.". Growth also means adding shareholders.

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