Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? The tone and the angle you use to position your product will depend on the market and the buyer’s state of mind you’ve surmised from steps 3 and 4.

Powerful Product Positioning: Follow These Three Rules


Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. The post Powerful Product Positioning: Follow These Three Rules appeared first on Proficientz. Product Management Playbook Positioning & Sales Enablement


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die.

How to Package and Price Embedded Analytics

Customizing embedded analytics in this way means thinking about packaging and pricing early in product development cycles. Teams of agile developers race along the product. Develop your user classes by interviewing a representative sample of users within your customer mix.

June BOM: Positioning

Pragmatic Marketing

June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. We’ll discuss the differences between branding and positioning , ways to strengthen positioning using product message maps , and why positioning should be done before gaining executive approval for a product or feature.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?

The Ultimate Guide to Positioning

Pragmatic Marketing

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. What Positioning Isn’t. Stake out a Market Position. Develop a Message.

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)


When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. They fail to position themselves on the market clearly and instead of creating their own ‘blue ocean’ (if you haven’t read ‘The Blue Ocean Strategy’ – you should!) – and, as a result – often fail to sell a great product.

Web or app Development – Which is Better?

Mind the Product

One technology to mention in this context is the open source framework React Native, which allows you to take a cross-platform approach and develop apps for both Android and iOS using a single framework. Mega apps – meaning an “ecosystem” app, such as WeChat, Facebook, and Alipay – take a different approach and are positioned firmly in the app side of things. The post Web or app Development – Which is Better?

5 Early Indicators Your Embedded Analytics Will Fail

lead to a whole new set of problems: Developer Grade Analytics 2 Many companies put analytics projects on the backburner. an Analytics Emergency Developer Grade Analytics 3 Indicator #1: Long Queue of Ad. Hoc Requests One irony in application development is new features.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Today, he is focused on growing revenue and building web products that have a positive impact on this world.

Building Products for Positive Social Impact with Divya Dhar

PMLesson's Ace the PM Interview

From a very young age, my goal has been to serve and develop people using science. I also founded a non-profit that inspires young people to end extreme poverty that grew to be the largest voice for youth on issues of international development nationally. In pursuit to develop people, I joined Faire, an online wholesale marketplace because it helps entrepreneurs (mostly women) grow their small businesses nationally. Hence, every action should lead to positive impact.

7 Reasons Why Developers Need To Embrace UX Design


So what’s a developer to do? Developers need to tap into the world of UX design to offer seamless experiences that keep the user loyal to their brand. What does UX have to do with software development, anyway? Don’t be that developer. Web Development

Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford


April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. ” It was then that April realized nobody knew how to answer the question or create a formal marketing positioning statement.

Finding A New Tool to Develop A New Product

Mind the Product

At digital product agency Moonshot, we frequently find ourselves in this position. As a result, we’ve been able to take these learnings and think of creative ways to apply those enjoyable elements of baseball in the game that we’re developing now. The post Finding A New Tool to Develop A New Product appeared first on Mind the Product. When you design a new product, you might need to understand a space that you’ve never explored before.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. 1 – Positioning is the difference between ‘So?’

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

The default behaviour of a team with this kind of roadmap is to complete one feature and then start developing the next one, even if the context (strategy, user needs, competition) has changed. A feature roadmap also puts you in a position where you can win the battle, but lose the war. The post Escape From the Feature Roadmap to Outcome-driven Development appeared first on Mind the Product. I’ve made a lot of roadmaps in my time.

How to Develop Your Product Career, Using the Product Quadrants

The Product Coalition

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? I’m going to call this my ‘development’ quadrant.

Motivating Development Teams

Mironov Consulting

While sales teams stereotypically rally around contests, talk sports and drink coffee (which is for closers)… development teams may sit silently side-by-side-side most of the day engaging in multiple Slack conversations, taking breaks for air hockey or exchanging giphys , and critiquing each other’s code indents. But top-down, metrics-driven interventions mostly fail to make development teams more productive. Build some positive momentum across the selling-building gap.

Strong Development Teams don't maintain a ‘Pecking Order’

The Product Coalition

An individual’s position or rank is measured only by their social interactions? Strong Development Teams don't maintain a ‘Pecking Order’ was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Art of Developing Your Launch Strategy

Actuation Consulting

However, what you initially plan must evolve as a more details emerge in the later stages of product development. When a new product is involved, launch costs can occasionally exceed the cost of product development. 2 – Your messaging must be solidly developed. 3 – Your launch plans must align with the overall product strategy and development plan. 5 – Develop measureable short and long-term criteria for assessing the success of the launch.

Disruptive Product Development – Jenine Lurie

Mind the Product

In this presentation at ProductTank NYC, Jenine explains how to apply user centered design techniques in a way that creates a “disruption” to ensure that customer needs come first when developing products. Prioritizing Features is Smart Product Development . Your mission critical task flow should be identified early on, and you should only be developing things that the user wants and/or needs.

Ten laws of software development

The Product Coalition

Photo by from Pexels Software development brings with it its fair share of paradigms, patterns and principals. Many of these take the form of software development laws. Some software development laws relate only to coding practices. Others provide insight into the wider aspects of product development and design. Here are ten interesting software development laws. particularly in software development (or any product development, for that matter).

How Designers & Developers Can Work Better Together

Mind the Product

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. In this presentation at ProductTank NYC, he explains about how designers and developers can work better together on software projects, by adopting some simple tactics and strategies for better collaboration.

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions. This means tailoring your documents to reflect the industry, company and position that you are applying for.

Product Led Growth: Your Job Just Got Bigger or Changed Completely


Other than developing core value messages, virtually nothing is the same. They’ll also be in a stronger position to lead than they’ve ever been. Blog Positioning & Sales Enablement Product Development & Delivery Roles & Responsibilities

B2B 141

Here’s how to develop the most successful user stories

bpma ProductHub

Developing product requirements is part science and part art. No one understands this better than John Mansour, an expert practitioner of developing user stories. A layered approach for developing clearer user stories. Much of John’s success can be attributed to his extensive operations experience in senior management positions in software companies, healthcare, distribution and retail.

User Onboarding Strategies To Develop An Effective Retention Strategy


Research shows that customers with a positive perception of their onboarding experience are far less likely to churn within the first 21 days of using a new product. That said, it takes quite a bit of time and investment to develop an effective onboarding strategy.

Top 10 Countries to Outsource Software Development in 2020

The Product Coalition

As an entrepreneur, CEO, or project manager, you might be interested in outsourcing software development to another country and getting still high-quality work done for fewer costs. Likely, we understand everything that may become your subject of concern when making a decision to hire an offshore software development company. In this article, I’m sharing insights from other seekers of a reliable outsource developer as well as my own experience.

The Product Development Process in Seven Steps

The Product Coalition

When you go through the process of developing and then launching a product, it can actually often be a deciding factor in your business making it or failing completely, especially for small start-ups. Some businesses are centered around only one product, and others have many, but in either case, the development process is similar. Look at the competition to see if there are any similar products, what the demand is for it, and what your costs would be to develop it.

Top Cross-Platform App Development Companies in 2020

The Product Coalition

To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. why cross-platform app development? because it’s one of the most trending approaches to mobile app development that implies building an app that runs on both iOS and Android platforms, covers a broader audience, and allows you to save money and development time.

Offshore Development: Pluses and Minuses for Product Managers

Mind the Product

As a product manager who has managed offshore development teams, I’ve learned that it’s not easy, and that having engineering teams on the other side of the world is not always congruent with delivering great products. What are the Positives? One of the biggest challenges of offshore development is of course is the time difference, but this can also be a positive factor. Knowing each developer reaps benefits when a critical release or issue is on the line.

Customer Development Guide For Product Managers

The Product Coalition

It’s obvious that these tools were developed with little or no customer participation. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or But it’s possible to avoid this outcome with a crucial and effective methodology called customer development plan. The Customer Development Model and How to Apply It “ There are no facts inside the building, so get the hell outside.”

Leaving a Job? 5 Keys to Leaving a Positive Last Impression


I’ve spent the past year as Marketing Coordinator at ProductPlan learning new skills, developing friendships, and working closely with a small team that achieves A LOT. 5 Ways to Leave a Company with a Positive Last Impression. 5 Keys to Leaving a Positive Last Impression appeared first on. It truly has been an invaluable experience for which I’m very grateful. Deciding to leave this company has not been easy. But it’s time for my next adventure.

B2B Product Manager Magazine November 2020


We hope your 2020 is winding down on a positive note, all things considered. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities?

The Correlation between Hype and Opportunity in Product Development

Modus Create

We wished it were possible to say: “According to my brand new crystal ball, we should start developing The-Perfect-Product in Q1 and launch in Q4. emergence phase, first MVPs are developed and announced. According to the gates model described above, the advice is to look for technologies and categories that are positioned around the Golden Gate (the second intersections between the two curves).

How to include user research in early product development


According to our recent State of UX in the Enterprise survey , ‘including research within the product development process’ is now the #1 challenge faced by UX teams in 2019. Since last year, securing budgets and resources have become less of an issue as executive buy-in has risen dramatically , but now the major concern is in the actual nitty-gritty of running research within an organization’s product development lifecycle. Then, you will be better positioned to drive innovation.