Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. What is a Product Marketing Roadmap? The execution part of the product marketing roadmap consists of the action items and artifacts required to generate demand and support the sales process.

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Roadmap Product Marketing Marketing B2B 130

The Product Coalition

AUGUST 6, 2023

What you build is your product’s future, and following Product Development Stages is essential to create a customer-centered product, and also following these stages will help you create better, effective teamwork. How you develop, launch, and improve a product determines your success in the market. Make it real.

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Feedback Software Development User Testing Customer Experience 126

The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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Roadmap Data Visualization Customer Experience User Testing 135

Roman Pichler

FEBRUARY 19, 2024

Level three, finally, allows product people and teams to develop the product strategy including the value proposition and business goals. It’s the first step to bring about positive change. You are not in a position to decline feature requests. The strategy may be developed by the head of product or another senior manager.

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Product Research Product Management Product Manager Customer Experience 242

The Product Coalition

OCTOBER 30, 2023

So either we work together to understand your objectives, call them goals if you’d like, and the outcome you are looking for from the product, or we will end the discussion, and you won’t get a committed set of work on the roadmap.” We went away from detailed, long-term, feature-committed roadmaps. I explained this many times.

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Roadmap Feedback Software Onboarding KPIs User Testing 131

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. How roadmaps kill outcomes A classic roadmap is a list of features with a timeline.

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Analytic Tools Feedback Software Product Research User Testing 105

The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. This could happen for multiple reasons.

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Roadmap Customer Feedback Feedback Software Document 128

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

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User Testing Feedback Software Research Software Product Research 105

Product Culture

JANUARY 31, 2024

So you have created the most beautiful roadmap ever. Cover recent progress: Share recent wins and positive customer testimonials. See Chapter 9 of my book, Product Roadmaps Relaunched. It will drive your company into the stratosphere. It will make your customers cry with happiness. Any other tips? Remote USA. Is that you?

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Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. While browsing one of the online communities I am part of, someone commented that outcome-based roadmaps were just ‘regular roadmaps’ anyway, and that: “… Any product manager that knows what they’re doing doesn’t need outcome-based roadmaps.

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Roadmap Feedback Software User Testing Product Research 98

bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

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Roadmap B2B Strategy Product Strategy 188

ProductPlan

SEPTEMBER 10, 2021

Are your roadmapping habits holding you back? As we get more comfortable, we keep doing it to get the same positive outcome. Clear’s advice proves useful for product managers to implement his philosophy into their own atomic roadmapping habits. External factors affecting our atomic roadmapping habits.

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Weak Development Team Roadmap Development Framework 52

Roman Pichler

SEPTEMBER 13, 2022

How does it differ from a product roadmap and how do the two plans relate? To answer these questions, I have developed the model shown in figure 1. At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. Figure 1: My Product Strategy Model.

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Product Strategy Strategy Vision Product Research 300

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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Roman Pichler

NOVEMBER 6, 2023

They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows. 2 ] It does not derive from a position on the org chart. Leadership can therefore be exercised without being a boss.

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Leadership Customer Feedback Construction User Testing 263

Intercom, Inc.

MAY 20, 2019

Developing your product design career as an individual contributor. As a designer on the management path, a large part of my focus has been to help individual contributor (IC) designers to develop in their role. Results: The main ingredient of career development. Behaviors: The secret sauce of product design career development.

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Development Leadership Customer Experience Vision 223

ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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Roadmap Product Strategy Data Visualization Strategy 98

The Product Coalition

JUNE 9, 2021

Part one of this article taught you how to align a roadmap with aspirational business goals. The initial steps of this framework took collaboration between business leadership and the product team to set a direction for development decisions. This step gets into what people think of when they ask for a roadmap.

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Vision Roadmap Customer Experience Weak Development Team 89

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Positioning Feedback Software Product Management Product Manager 52

Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

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Roadmap Weak Development Team Leadership Research Software 174

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own.

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User Testing Product Research Weak Development Team Customer Experience 321

Effective Roadmap Planning and Development Process for Enterprise Products

AUGUST 2, 2018

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. Typical process what I evangelize for roadmap planning process is the below. Position your product in the magic quadrant and determine where your product lags. Discovery a.

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User Testing Enterprise Roadmap Product Research 40

UX Planet

DECEMBER 15, 2023

Skill Development: Beyond just industry knowledge, mentors can help refine your skills. They can help outline a roadmap for your career and, more importantly, hold you accountable, ensuring you stay on track. They’ve likely faced the challenges you’re encountering and can provide insights based on their own journey.

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Positioning Feedback Software Research Software User Testing 52

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. No one wants a plan for the future that isn’t exciting, inspiring, and positioning the product for growth and success. Laying the groundwork for a roadmap with IMPACT.

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Roadmap User Testing Customer Feedback Vision 64

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. But it is something, and that area will 100% successfully influence your Roadmap” Andre Albuquerque post in Linkedin Understanding the nuances of this strategic face-off is crucial for product teams.

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Feedback Software Analytic Tools Onboarding KPIs B2B 142

Roman Pichler

DECEMBER 1, 2020

As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. The user and business goals help select the right product goals, which I capture on the product roadmap. Goals in Product Management. Should you now use OKRs?

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ProductPlan

AUGUST 17, 2020

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. How to Decide on Roadmap Themes that Produce Meaningful Outcomes.

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Onboarding KPIs Roadmap Customer Experience KPI 105

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

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Vision Roadmap Onboarding KPIs Customer Experience 52

Product Culture

OCTOBER 20, 2021

This can be as simple as customer tags on your roadmap items. I go in depth in Chapter 6 of Product Roadmaps Relaunched. Jobs My good friends at OutSystems have two positions open for Principal Product Managers (USA remote): one for AWS and one for Azure. Got lots of customer or user types? Interested?

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Roadmap Education Vision Positioning 52

Userpilot

FEBRUARY 4, 2023

You can develop and execute strategic initiatives with the OKR framework. With these initiatives, you will have a strategic plan and roadmap for continuous improvement and the possible evolution of the market. But they can help you establish a stronger position in the market by benefiting your customers.

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The Product Coalition

MARCH 2, 2019

Many organizations struggle with roadmaps, finding them difficult to maintain and hardly ever coming true. They say, a roadmap in its first edition barely resembles what they get in the end. It all misleads into believing that the product roadmap is just some mumbo jumbo that has little in common with real business problems.

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Roadmap Customer Experience User Testing Advertising 70

Mind the Product

NOVEMBER 28, 2017

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. It felt like people had overlooked all the greatness of our roadmap and were focused on the (relatively few) changes we’d made along the way. For many product people, this is the nightmare scenario of sharing their product roadmap.

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Roadmap User Testing Customer Feedback Product Research 99

Bain Public

MARCH 20, 2021

There are many peer-reviewed studies compiled by the Product Development and Management Association (PDMA) that illustrates about half of all product development projects fail; this failure rate is especially much higher in smaller and startup companies. The answer is simply: product roadmaps and product development !

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