How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Internal Product Development at the Financial Times by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. Claire outlines the key milestones of the Lantern journey by detailing aspects of the product development approach.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Kent Weathers knows a bit about Product success, and failure.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified.

Product Launch: Reducing the Product Manager’s Workload

Proficientz – Product Management University

When do most Product Managers start thinking about the product launch? Many wait until the development process is nearing the end before bringing other departments into the fold. But you’re too busy writing requirements, tracking development progress, reviewing designs and answering questions. Finding the time to involve the rest of the company to the extent necessary for launch success is difficult.

Powerful techniques for product launch

Under10 Playbook

So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. Lately I’ve been thinking a lot about launch techniques. Shouldn’t we use the same approach in managing a launch?

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. The process of working up an idea and developing it into a workable product isn’t linear and straightforward. After handing the product to customers: Taking feedback to optimize the product.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. Regions in which the phone had yet to launch simply postponed shipments of phones.

Product Development: Turning Months Into Weeks

Mind the Product

The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it. So what has the development taught us?

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product?

New Product Development: an Introduction to Gate Systems

Mind the Product

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money.

Rapid Prototyping – Philip Pantelides on The Product Experience

Mind the Product

As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new level. Lean development for apps. The Product Experience is hosted by Lily Smith and Randy Silver.

How we Moved From Idea to Live Product in Eight Days

Mind the Product

It got us thinking; how fast could we go from an impactful idea to a live product? Cain, our CEO, gave us a brief to “do something remarkable, for good”, with the following goals: A live product with measurable user impact. Day 10: Beta Launch and Recruiting.

How to not screw up your product launch:spend some time thinking about the go to market plan in…

The Product Coalition

How to not screw up your product launch:spend some time thinking about the go to market plan in advance Every product team aspires to ship awesome products. My hypothesis is that a rigorous product development process is the main controllable ingredient to this.

Product Development When you Don’t Have the Right Technology Expertise

Mind the Product

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. Our task was to deliver an extension to our core product in a technology that my current team had no expertise in. Throughout this post I’ll use the implementation of a mobile shopping application for a white-label ecommerce platform as my example for product development when you don’t have expertise in the technology.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness.

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How Designers & Developers Can Work Better Together

Mind the Product

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Establish Understanding of the Product Vision.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Three mindsets of product development. Building a product is a lot like a combat mission. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes. A product wall. The ideas of Agile are great.

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Same but Different: Launching Products at an Established Company

Mind the Product

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? You need to be confident that your new product is solving a business problem, one that customers are willing to pay for. Product Positioning Becomes More Complex.

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Launching Products – V1 Products is Different.

Product Launch in an Agile World - Webinar

Pragmatic Marketing

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World".

Agile Software Development: We’ve Come Full Circle

Proficientz – Product Management University

When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Sprints: Sprints have made software development teams more productive because they can digest requirements in spoon-size bites versus swallowing the elephant. Iterative Design: We get to see products and features evolve as they go through iterations. Cross-product integration and quality are at the top of the list.

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. It’s obvious that these tools were developed with little or no customer participation. the product/market fit. There’s always a chance the product will fail. Position your product.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.”

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway. Product Management Takeaway.

Internationalisation and Localisation

Mind the Product

Finally, the more markets they added, the harder it became to manage development. In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks.

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Josh Elman – Launching a Rocketship off Someone Else’s Back

Mind the Product

Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent.

How to Organize the Product Success Leadership Team

Spice Catalyst

Developing Strategic Leadership The greatest limitation on success and growth is the availability of leadership talent. According to… Developing Strategic Leadership The greatest limitation on success and growth is the availability of leadership talent.

Ten Ways to Identify an Impending Product Launch Disaster - Webinar

Pragmatic Marketing

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster".

Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

The Testing Mindset – How to Find Product/Market fit

Mind the Product

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit.

Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. Not a developer was coding, nor crafting a meme. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess. Moving From On-Premises to SaaS: Product Management Implications. product #prodmgmt.

Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. The feature was developed on schedule, and successfully launched to a controlled group of users. The product manager did not understand.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. Example below shows the revenue waterfall for a new product.

When do you let go of Process and Accept Controlled Chaos?

Mind the Product

as the first non-founding member of the product team. If I were forced to prioritize (as all product managers naturally tend to do) and choose the most important lesson I learned, it’s that it’s not about the process, it’s about the people. The concept of “process” is a safe place for product managers. In fact in many companies, product managers double up as project managers, ultimately defining and executing processes that speed up the product development process.

How Technology Drives the Evolution of Beta Testing

Centercode

To paraphrase him: IBM referred to testing feature complete products as “B” testing (in contrast to testing theories and ideas, or “A” testing). But the industry has since expanded and refined its concept of beta into a catch-all term that loosely means “validating a product before release.”.

How to use betas to launch killer products

Mixpanel

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. We also use Salesforce where our go-to-market teams log “product gaps.”