Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed?

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. They also said they wished they had a clearer product roadmap strategy.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

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Motivating Development Teams

Mironov Consulting

Engineering management should know it, and product management better not be far behind. Development teams (aka scrum teams, squads, crews) formally report up through Engineering, but Product Management has a shared responsibility to support well-functioning teams and build trust.

The Product Development Lifecycle: Roles & Responsibilities

The Product Coalition

In an organization with engineers, engineering managers, technical project managers, product managers, UI/UX designers, what is the responsibility and working relationship between the different roles? This step can be performed by the product manager or the user researcher.

8 Tips for Collaborating with Development Teams

Roman Pichler

Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items.

Why Feature FOMO Stalls Product Innovation

Mind the Product

So much, in fact, that the product leaders behind these apps are slimming them down. Yet, industry data shows quite the opposite – a whopping 80% of product features are rarely or never used. Of course, product teams need to develop and ship new features.

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer. appeared first on Mind the Product.

Organisation Design & Cognitive Science in Product Development.

Mind the Product

Nathan Snyder is co-founder at Nature of Work , a New York based Work Design Studio using organisational development tools blended with cognitive science to help make work more satisfying and fulfilling for all employees. Make Strategy Personal.

Retrospectives Make Better Product Outcomes

bpma ProductHub

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. … Product Management Product StrategySurprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.…

The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. Why good product people fail (sometimes). The Product Experience is hosted by Lily Smith and Randy Silver.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product? The Completed Launch Strategy.

5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom

Amplitude

Slalom is a modern consulting firm focused on technology, strategy and business transformation. Slalom believes that product analytics is a critical centerpiece at every stage of product development. Their product-focused mindset has driven them to wins including building a mobile app that increased Hyatt’s booking revenue by 80% , as well as revamping REI Adventure’s digital experience to improve the earliest stages of the customer journey.

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Mixpanel

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. But making this investment early in the process will provide a solid framework to sustain and scale your growth strategy into the future. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

Top App Development Agencies 2018–2019

The Product Coalition

to find this year’s top app development agencies. After reading a bunch of content from other app development professionals, journalists, tech bloggers and the like, we realized that there are many good companies out there, and that everyone has a different favorite.

How Humanising Your Product can Make all the Difference

Mind the Product

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. They could be the magic ingredient that binds your product together, and keeps your users loyal. The same can be applied to digital products.

Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. It presents a 30,000-foot view of what you plan for the product to be in the future and its anticipated value. The Role of the Product Strategy Document.

Why you Should Organize Product Teams Around Customer Experiences

Mind the Product

The world is full of examples of well engineered products that have failed to make an impact. Such products can feel like a collection of features rather than a product with a focused value proposition. I think that the way that product teams are organized can contribute hugely to this problem. This is because product development teams are often optimized around software delivery or optimal resource utilization. For product discovery?

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. As a strategy, social makes sense. Product leadership requires optimism. Successful projects develop momentum quickly.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy. Events.

How we Learned to Build Users’ Trust in a new Product Category

Mind the Product

When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app but make it work on bigger screens.” . This time, we tried to align the product experience with what happens to prescriptions in a normal high-street pharmacy. The post How we Learned to Build Users’ Trust in a new Product Category appeared first on Mind the Product.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements. The post Understanding Customer Needs: Problem vs. Solution Space appeared first on 280 Group Product Management. Product Strategy

When Innovation Programs Fail by Brant Cooper

Mind the Product

At #mtpcon San Francisco, he helped product practitioners to understand what innovation is, why innovation programs fail, and how we can help to change the conversation. In reality, no product falls cleanly into either category. How can Product Help?

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists. If your product doesn’t yet exist, you still have a variety of data sources you could use.

Managing Products that Lose Money

ProductPlan

Business plans aren’t supposed to spend more time on their exit strategy than their actual, you know, business. Before delving into how to manage an unprofitable product, let’s first explore why this phenomenon is much more common today than in previous generations.

Define the Formula that Drives the Business

Product Management Lessons from the Trenches

My passion for building businesses and products started years ago when I had the opportunity to co-found my own start-up. We built a product that many loved and could see the potential in, but at the end couldn’t scale it into a successful business.

Being Lean: Don’t Speculate to Accumulate, Validate to Succeed

Mind the Product

This is a risky strategy for product managers, and if your gambling skills are anything like mine you’re far more likely to end up backing the three-legged donkey that never makes it over the finishing line. This is particularly applicable for product managers.

What’s sucking momentum from your product development journey

Radical Product

And what you can do about it When I joined a large company to help the team redefine and relaunch their product, it was déjà vu for many of the team members. You might have seen varying degrees of a loss of momentum after a major customer loss or a failed product feature.

World Product Day: Organization as a Product by Neville Reeves

Mind the Product

At ProductTank Montevideo (Mvd) we celebrated World Product Day earlier this month with a presentation from an awesome product leader, VP of Product Strategy at Rootstrap, Neville Reeves. Presenting the solution, he said: “This is organization as a product.”

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Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. We send our newsletter out once a month to inform our users about the latest developments to our products.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

What Product Teams say and What They Really Mean — 10 Tips for Diagnosing Team Issues

Mind the Product

There are a bunch of ways they might manifest themselves – and I’ve written them down as I’ve heard them over a decade of building digital products in cross-functional teams. This is especially useful for developers to jump on any technical debt.

Product Competencies

The Product Coalition

Product Management Competencies I’ve always found the discipline of Product Management to be lacking in formal definition, beyond mere hyperbole and rhetoric. An internal tools Product Manager likely skews to the bottom-right.

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Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Over the next few years my career evolved through people-management, pre-sales, and program management roles into product management. ” I’ve spent the last half-year in the beginning of my journey understanding how agile product management at scale can work.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.