What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

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Motivating Development Teams

Mironov Consulting

Engineering management should know it, and product management better not be far behind. Development teams (aka scrum teams, squads, crews) formally report up through Engineering, but Product Management has a shared responsibility to support well-functioning teams and build trust.

8 Tips for Collaborating with Development Teams

Roman Pichler

Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items.

4 Product Management Hacks to get the Most out of Failure

Mind the Product

Failing is an eventuality in software development. And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch. A working knowledge of just some of this is enough to make anyone’s head spin, let alone keep it all in check in order to deliver successful products.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

Being Lean: Don’t Speculate to Accumulate, Validate to Succeed

Mind the Product

This is a risky strategy for product managers, and if your gambling skills are anything like mine you’re far more likely to end up backing the three-legged donkey that never makes it over the finishing line. This is particularly applicable for product managers.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Over the next few years my career evolved through people-management, pre-sales, and program management roles into product management. ” I’ve spent the last half-year in the beginning of my journey understanding how agile product management at scale can work.

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BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. As we gear up for 2018, here’s a look back at the past year with Boston Women in Product! Product Strategy

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Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Applying the Canvas to Your Product. Product Strategy

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

The product portfolio matrix , also called growth–share and BCG matrix, wants to help you achieve a balanced portfolio, a portfolio that contains the right mix of young and established products. Both development steps require effort, time, and money. The Matrix Reloaded.

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

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Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. We send our newsletter out once a month to inform our users about the latest developments to our products.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. When Mind the Product releases the video, I’ll add it to this post. Like many product teams, we had some tough challenges to address.

Eat, drink, and product: Sharing lessons from the field

bpma ProductHub

If you’ve been in product management for a while, you have the scars to prove it. The process of developing and bringing products to market is as unique, different and varied for every business and product as there are food choices in a supermarket.

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A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

” “Why don’t I see anything planned for product Y next year? For many product people, this is the nightmare scenario of sharing their product roadmap. Boston startup InsightSquared has developed a culture of transparency.

Making things people want

Inside Intercom

The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome.

The Potential of Agile

Tyner Blain

When an executive, too far removed from what makes creating products hard thinks of “agile” as a silver bullet it becomes difficult to manage expectations. Products fail primarily because they don’t solve customer problems. Deliver Higher Quality Products.

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What is a Digital Product?

Roman Pichler

Product. What is a product ? But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? Some digital products exist for many years and even decades. Product vs. Project.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

Creating effective customer feedback loops for product teams

Roadmunk

During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. Tight and continuous feedback loops with real customers is common in great products. Write-ups for the product team.

A Product Manager’s Guide to Replatforming

Mind the Product

Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. It’s the foundation that, for instance, powers a website and allows developers to add pages and features. Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies.

A guide to SaaS metrics for product managers

Roadmunk

While not the most glamorous part of a product manager’s job, tracking metrics reveal blindspots, foster stakeholder confidence and offer vital product (and organizational) health checks for PMs. Where your product falls on this model impacts which metrics you should monitor.

Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

However, as a product manager and a writer, this got me thinking about what went into making these shows. And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Product managers often stress over the wrong numbers as they try to make the perfect product for the wrong market.

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Why you Need Quantitative AND Qualitative Data

Mind the Product

We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. In order to make balanced product decisions, we need both types of data.

How Squarespace Addressed its Hidden Customer Segments

Mind the Product

Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with creative ideas succeed. By default, users are given a 14-day free trial to try the product before paying for it.

Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

Mind the Product

This makes it imperative for businesses to build multiple language options into their products very early in the lifecycle – if they want to secure a wide reach. Skill and Language Challenges for Products (Courtesy: Rohit Raghav). Product Strategy India Language literacy

Product Strategy of Microsoft, Yahoo, and FAST - BUT war declared on Google

All About Product Management

But have you taken a minute to think what this takeover means for the Group Product managers of MSN and Microsoft, the Product Strategist at Yahoo. Given the choice which camp would you like to be product manger in: Yahoo, Microsoft or Google? Innovation strategy

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” There are several perspectives on good enough which are important – but don’t help product managers enough.

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. An IT administrator in the CIO’s organisation would use such a tool very differently from a developer who reports to a VP of engineering.

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You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. The Product Strategy Grid.

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. They often didn’t think deeply about the physical product.

Getting the Best Products to Speak for Themselves

Mind the Product

Give Your Product a Voice. This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description.

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Measuring Customer Interactions to Unlock Product Discovery

Mind the Product

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. As a VP of product I couldn’t care less about the actual number of interactions with customers and prospects.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

Welcome to our third episode of Product to Product —a podcast for / by product people. Listen below: In this episode we have Evan Michner , Principal Product Manager at Atlassian —specifically for their chat tools, Stride and HipChat. One to product management.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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