What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

Vision 120

Trending Sources

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Motivating Development Teams

Mironov Consulting

Engineering management should know it, and product management better not be far behind. Development teams (aka scrum teams, squads, crews) formally report up through Engineering, but Product Management has a shared responsibility to support well-functioning teams and build trust.

8 Tips for Collaborating with Development Teams

Roman Pichler

Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items.

Being Lean: Don’t Speculate to Accumulate, Validate to Succeed

Mind the Product

This is a risky strategy for product managers, and if your gambling skills are anything like mine you’re far more likely to end up backing the three-legged donkey that never makes it over the finishing line. This is particularly applicable for product managers.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. We send our newsletter out once a month to inform our users about the latest developments to our products.

Demo 44

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy. Events.

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” There are several perspectives on good enough which are important – but don’t help product managers enough.

How High Performance Organisations Innovate at Scale by Barry O’Reilly

Mind the Product

In this engaging talk from Mind the Product London 2017, Barry O’Reilly shows that this is almost always what needs to happen when we look to develop organisations. Customer experiences are not a nice to have, they have to be at the heart of the organisation’s strategy.

Agile 64

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. When Mind the Product releases the video, I’ll add it to this post. Like many product teams, we had some tough challenges to address.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

Product Portfolio Management: Success at Scale

Mind the Product

Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritise between multiple products, ensure resources are assigned to the right products, and that you have a pipeline of new product ideas ready to grow.

What is a Digital Product?

Roman Pichler

Product. What is a product ? But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? Some digital products exist for many years and even decades. Product vs. Project.

The Potential of Agile

Tyner Blain

When an executive, too far removed from what makes creating products hard thinks of “agile” as a silver bullet it becomes difficult to manage expectations. Products fail primarily because they don’t solve customer problems. Deliver Higher Quality Products.

Agile 28

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. After experiencing it that way, the imagery has infused itself into how I frame product management activities.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. They often didn’t think deeply about the physical product.

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. The Product Strategy Grid.

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

Scaling Your Platform and Managing its Evolution

Mind the Product

For a product manager, managing your platform is different from managing your product. Platform product managers must think about longer-term roadmaps, manage multiple stakeholders – including developers – and keep the big picture in mind.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

Welcome to our third episode of Product to Product —a podcast for / by product people. Listen below: In this episode we have Evan Michner , Principal Product Manager at Atlassian —specifically for their chat tools, Stride and HipChat. One to product management.

Creating effective customer feedback loops for product teams

Roadmunk

During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. Tight and continuous feedback loops with real customers is common in great products. Write-ups for the product team.

A guide to SaaS metrics for product managers

Roadmunk

While not the most glamorous part of a product manager’s job, tracking metrics reveal blindspots, foster stakeholder confidence and offer vital product (and organizational) health checks for PMs. Where your product falls on this model impacts which metrics you should monitor.

25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. Here’s my list of favorite online posts for product managers. 12 things about product-market fit.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

The product portfolio matrix , also called growth–share and BCG matrix, wants to help you achieve a balanced portfolio, a portfolio that contains the right mix of young and established products. Both development steps require effort, time, and money. The Matrix Reloaded.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

Product Design: Let’s get Emotional

Mind the Product

Indeed startups are often launching with or driving the development of new technologies. I’ve always encouraged my product teams to focus on building products and experiences that are Valuable, Useable and Feasible (ever since I read the book ‘Inspired’ by Marty Cagan ). More and more, we also need to build products and experiences that are Enjoyable – focusing on how the thing we have created makes people feel.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Applying the Canvas to Your Product. Product Strategy

Product Owner Manager – Alone Together

Tyner Blain

Product owners and product managers. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.

Let’s Fire a Few of Our Customers

Mironov Consulting

As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. After all, there aren’t enough F2000 companies that we can chance losing even one to fussy product concerns.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.

Why a Design Sprint is Better Than Real Life (and how to Keep Those Vibes When the Week Finishes)

Mind the Product

Last month I participated in a Design Sprint , a structured and facilitated Lean development workshop designed and championed by Google Ventures. The post Why a Design Sprint is Better Than Real Life (and how to Keep Those Vibes When the Week Finishes) appeared first on Mind the Product.

Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. The post Using Embedded Analytics to Drive Revenue appeared first on Mind the Product.

Classifying Market Problems

Tyner Blain

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Whole Product Model. Think “ blue ocean strategy ” here.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Who wouldn’t love new product X?

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

To help you develop your agile product roadmap, I have created a goal-oriented roadmap template called the GO Product Roadmap. I like to use my Product Vision Board to develop a valid product strategy. Product Roadmap

Managing up as a newbie product manager

Roadmunk

I’ve been Roadmunk’s newest product manager for 120 days (give-or-take). I say peculiar for a couple of reasons: I joined a product organization as a product manager for a tool for other product managers. An ability to sell the product you’re making.