What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision


While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

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Organisation Design & Cognitive Science in Product Development.

Mind the Product

Nathan Snyder is co-founder at Nature of Work , a New York based Work Design Studio using organisational development tools blended with cognitive science to help make work more satisfying and fulfilling for all employees. Make Strategy Personal.

Motivating Development Teams

Mironov Consulting

Engineering management should know it, and product management better not be far behind. Development teams (aka scrum teams, squads, crews) formally report up through Engineering, but Product Management has a shared responsibility to support well-functioning teams and build trust.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements. The post Understanding Customer Needs: Problem vs. Solution Space appeared first on 280 Group Product Management. Product Strategy

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. We send our newsletter out once a month to inform our users about the latest developments to our products.

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

” “Why don’t I see anything planned for product Y next year? For many product people, this is the nightmare scenario of sharing their product roadmap. Boston startup InsightSquared has developed a culture of transparency.

A Product Manager’s Guide to Replatforming

Mind the Product

Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. It’s the foundation that, for instance, powers a website and allows developers to add pages and features. Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies.

Why you Need Quantitative AND Qualitative Data

Mind the Product

We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. In order to make balanced product decisions, we need both types of data.

Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

However, as a product manager and a writer, this got me thinking about what went into making these shows. And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Product managers often stress over the wrong numbers as they try to make the perfect product for the wrong market.

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Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Over the next few years my career evolved through people-management, pre-sales, and program management roles into product management. ” I’ve spent the last half-year in the beginning of my journey understanding how agile product management at scale can work.

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Getting the Best Products to Speak for Themselves

Mind the Product

Give Your Product a Voice. This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. They often didn’t think deeply about the physical product.

Product Design: Let’s get Emotional

Mind the Product

Indeed startups are often launching with or driving the development of new technologies. I’ve always encouraged my product teams to focus on building products and experiences that are Valuable, Useable and Feasible (ever since I read the book ‘Inspired’ by Marty Cagan ). More and more, we also need to build products and experiences that are Enjoyable – focusing on how the thing we have created makes people feel.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. When Mind the Product releases the video, I’ll add it to this post. Like many product teams, we had some tough challenges to address.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

The product portfolio matrix , also called growth–share and BCG matrix, wants to help you achieve a balanced portfolio, a portfolio that contains the right mix of young and established products. Both development steps require effort, time, and money. The Matrix Reloaded.

Why a Design Sprint is Better Than Real Life (and how to Keep Those Vibes When the Week Finishes)

Mind the Product

Last month I participated in a Design Sprint , a structured and facilitated Lean development workshop designed and championed by Google Ventures. The post Why a Design Sprint is Better Than Real Life (and how to Keep Those Vibes When the Week Finishes) appeared first on Mind the Product.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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What Happens When you do User Discovery After Market Traction

Mind the Product

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment. We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Applying the Canvas to Your Product. Product Strategy

BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. As we gear up for 2018, here’s a look back at the past year with Boston Women in Product! Product Strategy

Scaling Your Platform and Managing its Evolution

Mind the Product

For a product manager, managing your platform is different from managing your product. Platform product managers must think about longer-term roadmaps, manage multiple stakeholders – including developers – and keep the big picture in mind.

Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. The post Using Embedded Analytics to Drive Revenue appeared first on Mind the Product.

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The Potential of Agile

Tyner Blain

When an executive, too far removed from what makes creating products hard thinks of “agile” as a silver bullet it becomes difficult to manage expectations. Products fail primarily because they don’t solve customer problems. Deliver Higher Quality Products.

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Creating effective customer feedback loops for product teams


During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. Tight and continuous feedback loops with real customers is common in great products. Write-ups for the product team.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

Product Portfolio Management: Success at Scale

Mind the Product

Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritise between multiple products, ensure resources are assigned to the right products, and that you have a pipeline of new product ideas ready to grow.

A guide to SaaS metrics for product managers


While not the most glamorous part of a product manager’s job, tracking metrics reveal blindspots, foster stakeholder confidence and offer vital product (and organizational) health checks for PMs. Where your product falls on this model impacts which metrics you should monitor.

What is a Digital Product?

Roman Pichler

Product. What is a product ? But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? Some digital products exist for many years and even decades. Product vs. Project.

Eat, drink, and product: Sharing lessons from the field

bpma ProductHub

If you’ve been in product management for a while, you have the scars to prove it. The process of developing and bringing products to market is as unique, different and varied for every business and product as there are food choices in a supermarket.

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“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” There are several perspectives on good enough which are important – but don’t help product managers enough.

Product Strategy of Microsoft, Yahoo, and FAST - BUT war declared on Google

All About Product Management

But have you taken a minute to think what this takeover means for the Group Product managers of MSN and Microsoft, the Product Strategist at Yahoo. Given the choice which camp would you like to be product manger in: Yahoo, Microsoft or Google? Innovation strategy

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers


Welcome to our third episode of Product to Product —a podcast for / by product people. Listen below: In this episode we have Evan Michner , Principal Product Manager at Atlassian —specifically for their chat tools, Stride and HipChat. One to product management.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.