Roman Pichler
MARCH 14, 2023
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?
Centercode
JUNE 14, 2021
Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? How you involve real users in beta testing? In our interview with Adam Satterfield, director of Testing and Quality […]
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Bookshelf
APRIL 15, 2024
Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”
The Product Coalition
MARCH 8, 2024
Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The right tools for successful user testing.
The Product Coalition
DECEMBER 23, 2021
Guest post by Mark Mayo, Senior Quality Engineer at Terem Technologies This is the process of writing code and using tools to automate the user interface (UI) testing of front-end components of websites, desktop applications or mobile applications. But, getting it right goes beyond the coding of the tests and the tools you use.
The Product Coalition
AUGUST 28, 2023
The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. With the support of the SDLC, You can track and control your calendar, and increase productivity and speed of development. It helps us meet customers’ demands, needs, and expectations.
Advertisement
At the heart of these processes is the idea of continuous development, which encompasses continuous integration, continuous delivery, and continuous deployment. This guide will walk you through: How continuous development has turned product managers into experimenters and has given them more control over the release process.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.
Speaker: Teresa Torres, Product Discovery Coach, Product Talk
But as with most discovery skills, prototyping is a skill that needs to be developed. We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product. The purpose and value of experimentation (from a scientific and product perspective) is to produce new information.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”. How product data can optimize your subscription and loyalty models.
Expert insights. Personalized for you.
297 
Let's personalize your content