Virtual Concierge Disrupt the Hospitality Industry These Days
Virtual concierge helps hospitality brands providing guests with insider information, and this digital concierge does many in-person concierge services during their stay.
Applying digital technology to business operations has become a rising trend, especially in hospitality. In a savvy-tech world, one of the most innovative technologies is a virtual concierge. Obviously, a virtual concierge can be valuable in any virtual field. Hotel operations can focus on developing virtual concierge services within mobile apps development created by some hotel tech companies. Or your hotel can implement a virtual concierge on hotel websites.
Using the virtual concierge service, hotels can gain huge benefits regardless of increasing customers loyalty, turnover rates, and ROI. Check out this article to see how virtual concierges can help hospitality sectors benefit.
An overview of virtual concierge in the Digital World
What is the virtual concierge?
A virtual concierge or a digital concierge is a kind of customer experience technology. This customer experience technology can provide hotel guests with conversational and personal assistance via mobile applications. They can be mobile apps that are created by hospitality software development services or other mobile devices. Thus, customers can experience the virtual concierge service from a digital screen to a hand-on device.
Moreover, the virtual concierge will provide guests with necessary information at just the right time when needed. Guests can access the information(i.e. the temperature outside, parking lots, or flights that a traditional concierge may not have). So virtual concierge service has gradually gained popularity for hotel operations.
Tremendous benefits of virtual concierge service
The virtual concierge can bring lots of benefits for both guests and hotel operations as well. First of all, a virtual concierge makes the on-property concierge service less relevant. However, reality has proven that a virtual concierge can assist guests best even before they arrive at a hotel. So the virtual concierge service can serve guests during their stay and before their arrival as well.
Secondly, using a virtual concierge supports your concierge to help guests more efficiently and more frequently. For example, with simple issues, clients can open custom apps on their smartphones instead of coming to ask the hotel concierge. The digital concierge also allows guests to make and change room reservations with only a few clicks on mobile apps. Besides, they can book spa therapy services and any restaurants nearby 24/7 without calling the hotel concierge. Nowadays, hotel tech companies release many hospitality software development services that hotels can use to create virtual concierge apps.
Last but not least, a virtual concierge can be helpful for event planners and conference organizers as well. The virtual concierge apps can help event planners solve issues arising. They can utilize the concierge app to book rooms with specific requirements or any decorations. Besides, a virtual concierge can allow guests to handily contact the front desk, housekeeping, or room services. It also acts as a trip planner for tourists by presenting all of the local destinations.
Characteristics of a virtual concierge
- Gathering local information
The virtual concierge app features collecting local information for guests regardless of restaurants, nightlife activities, and financial services as well. This virtual service plays as an information provider for travelers when traveling here since no one knows surrounding areas as you do. First-hand knowledge of locals is what makes a conventional concierge so useful for guests.
With the rise of virtual concierge services, hoteliers can combine local knowledge with innovative technology, creating exceptional experiences for guests. When traveling, tourists would like to try the best things in any destination. So the digital concierge solutions can help them experience the best by providing beneficial information via mobile apps. That makes a virtual concierge app deserve a place within your hotel custom app.
- Digital concierge as a trip planner
The virtual concierge gives guests unique opportunities to select entertainment and traveling activities based on their knowledge suggestions. The digital concierge will act as a trip planner for tourists via custom apps developed by travel and hospitality software development companies.
Some main categories in the custom software are nightlife activities, beauty, spa and therapy, restaurants, bars, and shopping. In this case, tourists don’t expect services via travel agents. Hotel recommendations from experts might be a suitable choice for your journey. These custom itineraries you have will create a unique and unforgettable experience for your trip. The options are countless.
How virtual concierge services benefit your hotel
The convenience of digital concierge
Digital concierge brings convenience for guests and reduces workloads for hotel concierge. Now the service of many hotels combines with technology and makes it virtual by using custom apps. In particular, a virtual concierge allows guests to ask for additional linens, book a dining reservation, call room service, order food, or even change rooms. Thereby, a virtual concierge can handle all requests from guests more efficiently and conveniently.
Virtual concierge solutions solving problems effectively
Hotels and airlines use virtual concierge apps and hire third-party concierge firms to enhance guest satisfaction. In particular, the airlines are working with third-party concierges to make flight travel easier for tourists, and hotels are using virtual concierge solutions to handle guests’ requests and problems.
For example, Spirit Airlines integrates with MyAssist to provide trip planning services, reservations, and event tickets. Air Canada uses virtual concierge solutions to give assistance at airports and to make last-minute arrangements for flights. Now there are many hospitality software development services available introducing custom virtual concierge apps for the hospitality industry.
Virtual concierge services used via different channels
1. Virtual concierge app
With a virtual concierge app, guests can make or change room reservations, the on-property spa, and book restaurants nearby hotels. Besides, it helps to organize events and conferences. Emails could be automatically sent to the front desk if there is any problem that may arise. Guests no longer have to wait in a queue to ask the on-property concierge.
Some advanced custom virtual concierge apps can send automatic notifications as wake-up calls or alerts for guests. All information is gathered in a useful virtual concierge app about surrounding areas and local details.
2. Virtual concierge solutions through TV
For those who don’t have smartphones, it’s simple that you can use hotel TV as a great virtual concierge. During their stay, the hotel concierge can provide local weather real-time forecasts, relevant phone numbers, operational time of the on-property restaurants or room services, and more on the TV screen.
3. Digital concierge software
The web-based virtual concierge service could be used with the same features as a mobile app. The digital concierge software needs to be navigated with a few clicks. Many hospitality software development services teams or hotel tech companies offer custom digital concierge software for hotels. That you can contact for your hotel operations. The virtual concierge website can easily check by adding it to your landing page. Hotels can show local weather updates, nearby restaurants, and famous attractions to the first place that guests can see right away. Concierge App Genius is a significant example of a virtual concierge app in the hospitality industry.
Final words:
A virtual concierge has brought many benefits to the hospitality industry regarding serving guests conveniently, supporting guests when needed, etc. So this virtual concierge service is one of the most popular solutions for hotel operations to run a business more efficiently. If you want to share your ideas about virtual concierge solutions and their applications, don’t hesitate to contact us via our website.
