Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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What's the vision anyhow?

Under10 Playbook

If you do not cultivate an environment in which leaders and employees can carry on your vision, your legacy cannot live on.—Beth Do new ideas align with your strategic vision? Much has been written about strategic vision and alignment.

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Vision vs. Strategy


I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

Backlog refinement prepares your backlog for development. We find that Product Owners and development teams need advanced skills and training in backlog refinement. A successful product delivers value when it is aligned to your product vision and goals.

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How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision


While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

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Developing an experience map for AI startups to define their product vision


Developing an experience map for AI startups to define their product vision Here at RealtimeBoard, we empower team-driven companies to create outstanding products and experiences while we turn challenges of distributed work into competitive advantages. The post Developing an experience map for AI startups to define their product vision appeared first on RealtimeBoard Blog.

Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. Unfortunately, the development effort took longer than expected.

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Technical Debt and Product Success

Roman Pichler

To understand if and to what extent your product is affected by technical debt, talk to the development team, for example, in the next sprint retrospective. I find that development team members usually have a good understanding where issues in the architecture and code are.

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Establishing an Effective Product Strategy Process

Roman Pichler

You will need development team representatives like a user experience (UX) designer, developer, and tester, key stakeholders such as a sales rep, marketer, and support person, and a Scrum Master, as the following picture shows. Why a Product Strategy Process Matters.

8 Tips for Collaborating with Development Teams

Roman Pichler

But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items. Development teams should manage their own work (using a sprint backlog or Kanban board). Developing a successful digital product requires more than technical knowledge. Aim to build consensus with the development team, but don’t shy away from difficult conversations.

Developing User Empathy

Sachin Rekhi

I'd put a bunch of aspects of product management into this category: prioritizing a roadmap, effective communication, formulating a vision, negotiating with stakeholders, and team leadership, to name a few. Here are a few approaches on just how to go about developing your empathy.

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision.

Why Product People Should Care About Business Strategy

Roman Pichler

What is the company’s vision? Think, for instance, of Google’s vision “to organise the world’s information and make it universally accessible and useful” Where will you play? Business Strategy vs. Product Strategy.

Reduce Development Rework with Software Usage Analytics


Yet ironically, often the desire to increase efficiency and productivity is not applied to the product development process itself – especially when it comes to software development. Infuse efficiency and innovation into your product development process by leveraging data.

How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

Product teams often suffer from vague requirements that leave the design and development teams without direction. You’ll learn how to develop data-driven requirements that articulate your product’s vision, are actionable for your design and development teams, and can be communicated in your strategic roadmap and product backlog. How do you get six blind people to understand what an elephant looks like?

How Designers & Developers Can Work Better Together

Mind the Product

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Establish Understanding of the Product Vision.

Advice for successfully leading a distributed development team

The Product Coalition

“We just pushed it live,” the release manager belts out, to a team fresh off the battlefield that is software product development. The team setup was also hard for me to grasp, because it included both an in-house development team, and an outsourced development team.

What you should consider when developing a product strategy

This blog has already addressed the different stages of Product Development Strategy. Strategy is often thought of as consisting of three parts: vision, goals, and initiatives. . A product strategy that clearly defines your vision is the foundation for planning your product roadmap.

Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Empathy and vision advice from product VP. She responded with the need to have a clear product vision but to lean on empathy and flexibility. New Podcast Episode for Product Managers & Innovators: Apple’s product development process and secrets to success – with John Carter.

The Role of Growth in Mobile Product Development


There’s so much more road to travel, much more product development needed, and this is where brands often get tripped up. This post explains how to incorporate growth thinking and action into each major phase of product development. Phase 2: Initial Product Development.

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Keep an eye on market developments including changes in user behaviour, moves by competitors, and new trends that may affect your product. What Maturity Means.

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How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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The Typology of Design Sprints

Mind the Product

This process can be applied to many different needs, from generating a vision for a new product, or redesigning a specific feature or flow for an existing product, to improving a process or defining a brand.

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The Most Important Thing You Need For Your Product To Succeed

Street Smart Product Manager

Entrepreneur New Product Development Product Development Product Management Product Roadmap product visionHave you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity?

Creativity, Inc: Developing a Culture of Creativity Within an Organization

Sachin Rekhi

by far the best book I've read on developing a culture of creativity within an organization. In my experience, creative people discover and realize their visions over time and through dedicated, protracted struggle. I just finished reading Creativity, Inc. ,

The most important thing you need for your product to succeed

Street Smart Product Manager

Entrepreneur New Product Development Product Development Product Management Product Roadmap product visionHave you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity?

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

This is in order for Product to provide value to the organisation and it is underpinned by developing a high-performing team. If you’re looking to develop a high-performing team I’m sure some of this is familiar to you too. Vision – the who and what.

How to get respect from your development team (as a Product Manager)

The Product Coalition

Ahh developers. In the following, I will help you to get the respect of your development team. You have to differentiate between: The personality of the individual The personality of the collective Tip: Take your time to get to know your developers. Imagine being a developer.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. Strategically, this is about focusing vision and limited resources. Strategic clarity is about extracting the vision from the founder, and then communicating it widely to align everyone in the org. Product Launch Startups Agile alignment prioritization product strategy Startup vision

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The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. Geographically distributed development teams.

Making Sense of Planning in an Agile World


Unforeseen developments such as customer demands, competitor movements, or developments in the overall market will render pieces of the plan unattainable, or even irrelevant. Defining Your Vision. At the top of the Planning Onion, we have the visioning layer.

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The Simple Guide to Product Management

bpma ProductHub

In the pragmatic marketing framework and others like it, market understanding, strategy and definition drive all other activities for product development and delivery. To own a product requires a strong vision for what it can become and achieve. Contributed by Cynthia Andre.

What Does the Agile Roadmapping Process Look Like in Practice?


In most contexts, war and product development are completely different beasts. But in the context of planning, agile software development practitioners are wise to take Eisenhower’s words to heart. Revisit the product vision.

5 Key Responsibilities of Agile Product Leaders


And, how is it different from leadership in traditional development environments? With the development team focused on the sprint at hand, you’re on the hook to provide everything they need for the next release. What does product leadership look like in an agile context?

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Making the jump

Product Manager in Heels

My research led me to this: "the most significant differentiation between Management and Directorship is vision. Is vision the biggest differentiator? If Mission, Vision and Strategy are the three components of what make a great CEO, how different is a product manager and a CEO?

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Three mindsets of product development. Be stubborn on the vision, but flexible on the details.”. Hypothesis Driven Development offers a way to frame outcomes, beliefs, and metrics in a simple, repeatable format. Pro-tip : Try Jeff Patton’s Dual Track Development.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. The initial vision was to. This vision gave us something to aim for.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs


Product management intuition is still a great thing to develop, but statistics and analytics will help you hone your product sense and justify your decisions to stakeholders. Data Driven Product Development Product Management Big Data metrics

Palm Gets it Right With Mojo Developer Platform

Sachin Rekhi

While the opening up and associated app stores have created a lot of opportunities for developers, they have also required developers to learn many disparate development platforms for each and every device. Palm is taking the first step in realizing this vision and releasing the Mojo Application Framework to allow developers to build application on the new webOS using the web technologies they already know: HTML5, CSS, and Javascript.