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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

If you stick to the fact that agile is a development methodology and not a product management framework, it will have no impact whatsoever on your agile process. Nothing changes about how you work with your development teams. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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How Moneyfarm Cultivates Features That Matter

Split

Their development teams used a homegrown solution for feature flagging, a limiting solution that only allowed them to turn features on or off. Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools.

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How Feature Flag Management Helped an EM Gain Efficiencies

Split

Watch our video interview with Matt below and download the free white paper to learn more. Switch It On With Split Split gives product development teams the confidence to release features that matter faster. As a result, they can get back to the things they love like spending time with family. Want More Like This?

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The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un

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From 2 to 100 Feature Releases Per Month

Split

Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. How Feature Flags Helped an Engineering Manager Move Faster and Safer We recently sat down with Geoff Rayback to talk about how his team benefits from feature flags.

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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

Developing sales tools: white papers, presentations, collateral, competitive analyses for external use with customers. Making feature, schedule and cost tradeoffs as the product nears completion. Product Marketing. Writing product launch plans. Working with PR to manage launch tours and product review programs.

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Embedded Analytics: A Force Multiplier for Business

You’ll Learn: How businesses drive revenue with analytics How organizations save on development costs and resources How embedded analytics compares to traditional BI platforms and similar tools Download this white paper and learn how embedded analytics is a force multiplier for business across many industries.