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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Solution Selling vs. Aspirational Selling

Product Management University

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context.

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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

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Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

Userpilot

Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. Your NRR is 120%. Metrics for SaaS valuation: Net Revenue Retention (NRR).

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Unemployed Agilists: How to Increase Your Value to Get a Great Job, Part 3

Johanna Rothman

That part discusses why managers see agile coaches and Scrum Masters as staff positions, not line jobs. That's the first step to turning your experience into a line position. I don't see how you can say you're using a framework or method without reading the defining documents, but maybe that's me.