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Value Engineering and Build vs. Rent

Mironov Consulting

 And calling out the need for some honest discovery before we embark on major engineering efforts.  Renting (licensing) means we can put more of our own effort into market differentiators.

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Solution Selling vs. Aspirational Selling

Product Management University

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Given that we have finite engineering and product resources, what is the path forward?” If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. You could have more competition, and the core value prop is not differentiated enough. What would that balance look like?

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In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

280 Group

After coming to a conclusion about what a product will be and how it will answer a market need, the Product Manager works closely with the Product Development team to determine what features will not only make the product differentiated and marketable, but are feasible to develop. Evolving Along with You.

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Revenue Goals are Not Company Strategies

Mironov Consulting

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.  ”  “Once Finance tells us how many developers we can hire next year, Engineering can assign teams to possible roadmap items.”

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!