Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Alchemer Mobile

SEPTEMBER 3, 2020

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Portfolio and product strategy. Preparing for the C-Suite.

User Testing 218

User Testing Customer Feedback Product Research Customer Experience 218

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

280 Group

FEBRUARY 23, 2021

Competition : Closing of feature gaps, increased market share, creating differentiation. Your market research here will help support your go-to-market strategy. #3: Product Management can work to avoid these problems by developing comprehensive pricing strategies. Most companies’ corporate strategies demand minimums for GM %.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. They’re also voluntary.

Customer Experience 199

Customer Experience Onboarding KPIs User Testing Customer Feedback 199

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Aligning product decisions with the business strategy is critical for long-term success of the product. To her, product strategy and marketing are very alike.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Design/Packaging.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Better Products.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

280 Group

JULY 8, 2019

Conducting Competitive Analysis and setting the competitive strategy is integral to achieving product success and tuning your marketing efforts. Some issues your team may face if their product manager is weak in conducting Competitive Analysis: Lack of great marketing collateral that highlights your product positioning.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 133

User Testing Customer Feedback Customer Experience Data Visualization 133

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. What are the key positions in product teams? In enterprise organizations, on the other hand, the roles may be more specialized.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch. Brand Extension and Expansion.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises.

User Testing 62

User Testing Marketing Research Software Product Research 62

Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Types of SaaS Growth 5 steps to scale SaaS Growth, regardless of your competitive strategy 1. Create your vision and positioning 4.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

ProductPlan

FEBRUARY 22, 2023

The pressure doesn’t let up even after you decide on your product strategy and communicate your vision on your roadmaps. Creating a positive user experience is essential for innovative companies to retain customers, grow their user base, and differentiate from their competitors. Try Launch Management today!

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

The Product Guy

JANUARY 18, 2018

I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 100

Differentiation Product Research Data Visualization Customer Experience 100

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

UX Studio: Product Management

OCTOBER 2, 2023

Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Mind the Product

NOVEMBER 14, 2017

Once we have this alignment, the partners must carve out a strategy to reach the goals. That brings us to some fundamental questions – How do we outline a strategy? Current Strategy vs Future Direction. A shift in strategy from a channel partner opens new doors for vendors.

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And what do enterprise buyers actually want in sales people? What they’re doing is they’re teaching for differentiation. So here we go.

Research Software 64

Research Software User Testing Positioning Product Research 64

Business of Software Conference

AUGUST 10, 2023

(Remember Jason Cohen’s experience at Smart Bear when he felt he had to hire a veteran enterprise sales guy?). He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Gainsight

JULY 11, 2023

Within months of optimizing our positioning and messaging, we saw an immediate increase in demand for our platform from ideal customers: Customer success leaders at mid-sized and enterprise tech companies. But there was one prospective partnership that stood head-and-shoulders above all the rest.

Education 40

Education Vision Customer Experience Differentiation 40

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals….

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Agile Velocity

MAY 20, 2020

As a coach, having worked with countless organizations and executives over the years, from fortune 100 level to start-ups, I’ve reflected on all of the patterns I’ve seen displayed by C-suite level leaders and what differentiates those that have helped create sustainable agility versus those that don’t. . Balancing the Agile Enterprise .

Agile 77

Agile Feedback Software Data Visualization Research Software 77

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. How do organisations benefit from having a mission-driven Product strategy?

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96