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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 132
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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. I can’t help thinking this is a way of experimenting in the greatest tradition of the Lean Startup. What do they want?

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212
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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

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The Product of You by Melissa Perri

Mind the Product

Portfolio and product strategy. You need to work on creating a portfolio and product strategy; a framework that enables teams to make product decisions about how to provide customer value which will then drive business value. Preparing for the C-Suite. Product operations. Communication.