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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Users use the product. When the User is also the Buyer, as in a mass-market product, they might ask you for features.

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Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees.

Alchemer Mobile

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. LOUISVILLE, Colo.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive. What is Product-Market fit?

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

It’s what your team can do for the customer. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. The Product Management Maturity Model: 3 Tiers of Customer Value.

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Collect Customer Validation Early on. So how do you weight their feedback? Educate the Customer.

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Breaking Into Enterprise Customers at Shopify. It’s well known that moving your user base upmarket is challenging – but it can be done. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. What do they want?