The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework.

The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz – Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

Use a decision-making framework

The Product Coalition

who’s it for, what problem is it solving, what’s its value proposition and competitive differentiation, and how will it deliver ROI. A good strategy backed by a decision-making framework is critical. Make the right hard calls. Prioritize ruthlessly.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Get a Framework for Modern Analytics Capabilities Like every other feature in your application, the world of embedded analytics is not static. DIFFERENTIATE: Embedded in. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. .

When Innovation Programs Fail by Brant Cooper

Mind the Product

To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly. The New Horizon Framework.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

To start with, let’s go into the situation with a framework for future success. Focus on helping in the areas where you have expertise – the product, the target segment, the problem you solve, and the competitive differentiators – reasons to buy us versus competitors.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. A Sales Demo Challenge.

Demo 230

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. A Sales Demo Challenge.

Demo 195

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. A Sales Demo Challenge.

Demo 195

Embrace Uncertainty: the art of Applying a Scientific Approach

Mind the Product

Sure, there are semi-quantitative ways of estimating uncertainty for each assumption (for example, the RICE framework for prioritization), but as with many things in product development, these are guess-based models that help us to compare options. Like da Vinci’s paint, brushes, notebooks and canvases, there is no shortage of methods, frameworks, and tools at the product manager’s disposal. Problem discovery frameworks like Jobs-To-Be-Done, service blueprints, journey maps.

Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult.

Four Steps to Product Feature ROI

Proficientz – Product Management University

Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Senior executives often request a product feature ROI prior to approving plans for product development. It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand.

Crafting a Useful Positioning Statement

Actuation Consulting

A Good Positioning Statement Framework. OUR SOLUTION <key advantages> Identifies how this product differentiates from the competition in a way that creates value. A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Three Reasons to Shift From Horizontal Products to Industry Solutions

Proficientz – Product Management University

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels.

Great PM Interview Answers Include Tradeoffs. Here's How.

PMLesson's Ace the PM Interview

Overall, tradeoffs can be a significant differentiating factor in estimation questions as they provide an opportunity to address potential issues with your response. Furthermore, another good framework is to think about the opportunity cost of your decision. Product management is all about tradeoffs. Should the team launch a new feature in the international market? Or should the engineers focus on code refactoring to reduce issues down the road?

Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

A classic marketing framework is the 4 Ps: Product, Price, Place, and Promotion. to invest in additional differentiators), the pricing (are you selling a premium product for a lower price than all competitors?),

What you should consider when developing a product strategy

Craft.io

A product strategy is a framework for the entire product lifecycle. Differentiation. Product differentiators are identified by learning the pain points of potential customers and finding solutions for their problems.

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Proficientz – Product Management University

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. The solution providers that truly have differentiating value built into their products are extremely good at this part.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Just not good enough to differentiate, especially if everyone else is doing the same thing. That’s what separates the Proficientz Product Management Framework and Product Management University training programs from all others. Solution selling is like vanilla ice cream.

Announcing our new four-part series on sales – The Sales Handbook

Inside Intercom

Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. Within its pages, you’ll find actionable frameworks to hit and exceed your revenue goals.

Curiosity: The Key to a Great Sales Discovery Meeting

Proficientz – Product Management University

You’ll walk away with everything you need to effectively position and differentiate whatever you’re selling. Contact Proficientz to see how our framework and training programs can help your sales team improve their hit rate by just being more curious. Sometime is pays to just be curious. You’re about to go into a sales discovery meeting with a new prospect.

The Evolution of Modern Product Discovery

Product Talk

The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42]. Jobs-to-be-Done Framework. The Jobs-to-be-Done framework encourages us to ask, “Are we tackling the right opportunities?” And that is the Jobs-to-be-Done framework.

Agile 267

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. If a customer-goal based approach can help you deliver, market and sell more valuable solutions and accelerate your growth, contact Proficientz to learn how our framework and training programs will get you there faster and easier than all the other market problem approaches.

Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

While each company and product is obviously different, this is a framework covering the universal conditions and patterns that have to hold true to achieve product/market fit.

Agile, Kanban & Scrum–and other innovation observations for product managers April 13, 2018

Product Innovation Educators

2) Differentiate Yourself. (3) PepsiCo has created a framework for innovation that involves startups using four steps. (1) Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Mental Models for Product Managers

Mind the Product

Without a good framework of mental models, you will be limited in all those areas. If you don’t have a value proposition articulated using the four part framework – category, customer, benefits, differentiators – then do it yourself. What are Mental Models?

How to evolve product launches as you grow

Inside Intercom

It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Initially, this was a very successful framework for us.

Demonstrating Solutions vs. Products

Proficientz – Product Management University

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more. In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

Demo 100

Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products.

Can You Solve Big Problems With a Single Product?

Proficientz – Product Management University

Differentiation becomes a no-brainer as you solve more CEO-level problems. Contact us to discuss how the Proficientz Framework , training programs and consulting services can help your product teams solve bigger problems that drive growth. Wealth made simple: news and articles from IRC Wealth. Can a single product really solve big problems that are strategic to a customer? For 80% of B2B products and services, the answer is generally NO! Kudos to the 20% that can.

B2B 100

Measuring Product Success – The Only Thing That Matters

Proficientz – Product Management University

The Organization – If you target organizations that consider their call center strategic to the business – such as a telecommunication company – the goal of your product portfolio is to help that business differentiate by giving their customers a superior call center experience. We have the one and only Product Management Framework that transforms your organization to a customer success model so you consistently achieve predictable growth.

Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

This is part five in a series about 4 Frameworks To Grow To $100M+. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit).

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. This framework will work. It could be uniqueness in the marketplace, differentiation and also the emotional bond that people have with what it is you’re providing.

Beginner’s Guide for Being a Product Manager

The Product Coalition

The product manager often analyzes market and competitive conditions and lays out a product vision that is differentiated and delivers special value based on customer demands. Product management is an important organizational role.

Why your privacy ecosystem is crucial in the age of GDPR

Inside Intercom

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. Proper GDPR knowledge will be a huge differentiator for sales people as it will determine whether the customer trusts to get involved with you or opts out at an early stage.

Product Decisions: Are Customer Requests Overrated?

Mind the Product

We can borrow ideas from Porter’s Five Forces Framework to drive clarity around this. As you can see, and product differentiation (& thus product features) is just one of the factors. As product managers, we are trained to focus on the customer.

Using Experimentation to Drive Product – Stephen Pavlovich (CEO of Conversion.com)

Mind the Product

SaaS products often differentiate their packages by features. Use a hypothesis framework to give you an ‘unfair advantage’ against your competitors. Stephen Pavlovich , CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product.