The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework.

The Secret Product Management Framework

The Secret PM Handbook

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework.

How to do a competitive analysis to differentiate your product

ProductBoard

This is especially true in today’s SaaS environment where technology frameworks. We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz – Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Get a Framework for Modern Analytics Capabilities Like every other feature in your application, the world of embedded analytics is not static. DIFFERENTIATE: Embedded in. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. .

Use a decision-making framework

The Product Coalition

who’s it for, what problem is it solving, what’s its value proposition and competitive differentiation, and how will it deliver ROI. A good strategy backed by a decision-making framework is critical. Make the right hard calls. Prioritize ruthlessly.

When Innovation Programs Fail by Brant Cooper

Mind the Product

To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly. The New Horizon Framework.

How to Make Product Decisions With Transparency and Trust

Mind the Product

Here’s a straightforward framework for collaborative decision making that is founded in transparency and trust. Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap.

Selection Criteria for Product Management Tools

The Secret PM Handbook

And oh, yeah: Building a solution – addressing the customer’s problem effectively with technology, with enough differentiation that it’s possible to sell successfully. Product Management Tools product management framework toolsTools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback.

Get Out Of The Echo Chamber: How To Use Jobs To Be Done To Perfect Your Product’s Messaging | Claire Suellentrop, Userlist.io | BoS USA 2018

Business of Software Conference

Top differentiators that set your product apart right. We probably will try, I think the small talk is the bigger differentiator because I didn’t do that. You seem primed for it so could you comment on how to apply this thinking this framework to having multiple answers and how we might apply it using things like you know like the stuff the Brennan Dunn is doing at RightMessage to be able to express multiple messages, multiple positionings, to multiple customers.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. A Sales Demo Challenge.

Demo 230

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

To start with, let’s go into the situation with a framework for future success. Focus on helping in the areas where you have expertise – the product, the target segment, the problem you solve, and the competitive differentiators – reasons to buy us versus competitors.

Five Steps to Positioning Your Product

Mind the Product

If you dig deep enough, you’ll notice it isn’t just a framework to see how many people love your product, but also to understand what they’d do if you did not exist, who your competitors are, and what value they derive from you. How do you differentiate a soap’s messaging?

Embrace Uncertainty: the art of Applying a Scientific Approach

Mind the Product

Sure, there are semi-quantitative ways of estimating uncertainty for each assumption (for example, the RICE framework for prioritization), but as with many things in product development, these are guess-based models that help us to compare options. Like da Vinci’s paint, brushes, notebooks and canvases, there is no shortage of methods, frameworks, and tools at the product manager’s disposal. Problem discovery frameworks like Jobs-To-Be-Done, service blueprints, journey maps.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. A Sales Demo Challenge.

Demo 195

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator. A Sales Demo Challenge.

Demo 195

Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult.

Product Backlog Management – 10 Tips for Product Managers

280 Group

It should clearly state the key benefits for the customer, and how the product is differentiated from the competition. Available prioritization methodologies and popular frameworks will assist you in ordering the ideas and plan iterations more easily.

Four Steps to Product Feature ROI

Proficientz – Product Management University

Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Senior executives often request a product feature ROI prior to approving plans for product development. It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand.

Three Reasons to Shift From Horizontal Products to Industry Solutions

Proficientz – Product Management University

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

Lower close rate against competition from salespeople unable to articulate differentiation. Ways to improve: Practice : Identify a few common tools and frameworks that you would like to be better at (SWOT, Porter’s 5 Forces, company profiling, feature comparison matrices). Create a template of each framework and fill it out based on real market research. Setup a recurring calendar event to set aside time to research competitors and update your frameworks on a regular cadence.

Why do 40% of product launches fail?

BrainMates

He says that new products fail for a number of reasons, but some of the most common are: inadequate customer research, lack of true customer benefit, no clear product differentiation, poor design and execution, and.

Mental Models for Product Managers

Mind the Product

Without a good framework of mental models, you will be limited in all those areas. If you don’t have a value proposition articulated using the four part framework – category, customer, benefits, differentiators – then do it yourself. What are Mental Models?

How Product Marketing and Product Management Should Collaborate in Today’s Tech World

Innovatemap

Creating a packaging framework 3. Create product positioning that helps the product stand out in the market, differentiate from competitors, and allow for internal alignment. Build a framework to support consistent messaging across all marketing channels. Creating a Packaging Framework. To prevent this from happening, product management and product marketing can work together to create an effective packaging framework.

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Proficientz – Product Management University

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. The solution providers that truly have differentiating value built into their products are extremely good at this part.

Breaking into Product Management from a Non-Technical Background

PMLesson's Ace the PM Interview

You will pick up common frameworks on the job since everyone else is already consuming those resources. If you want to differentiate your thinking as a product manager, then consume content that is differentiated from what other PMs consume.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Just not good enough to differentiate, especially if everyone else is doing the same thing. That’s what separates the Proficientz Product Management Framework and Product Management University training programs from all others. Solution selling is like vanilla ice cream.

Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

While each company and product is obviously different, this is a framework covering the universal conditions and patterns that have to hold true to achieve product/market fit.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? So, and actually find a differentiated way to solve them for customers and made sure that that represented a customer group that we could then go and sell at scale.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. If a customer-goal based approach can help you deliver, market and sell more valuable solutions and accelerate your growth, contact Proficientz to learn how our framework and training programs will get you there faster and easier than all the other market problem approaches.

Positioning for Product Managers

Sachin Rekhi

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die.

Curiosity: The Key to a Great Sales Discovery Meeting

Proficientz – Product Management University

You’ll walk away with everything you need to effectively position and differentiate whatever you’re selling. Contact Proficientz to see how our framework and training programs can help your sales team improve their hit rate by just being more curious. Sometime is pays to just be curious. You’re about to go into a sales discovery meeting with a new prospect.

Agile, Kanban & Scrum–and other innovation observations for product managers April 13, 2018

Product Innovation Educators

2) Differentiate Yourself. (3) PepsiCo has created a framework for innovation that involves startups using four steps. (1) Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products.

Which Jira Product is Best for You: Software, Portfolio, or Align?

Modus Create

In fact, it is similar to Portfolio for Jira, but has a few major differentiators from the other products. And, that’s not all, Align supports a range of other frameworks; LeSS, Disciplined Agile, and customized/hybrid frameworks.

Agile 80

Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

A classic marketing framework is the 4 Ps: Product, Price, Place, and Promotion. to invest in additional differentiators), the pricing (are you selling a premium product for a lower price than all competitors?),

Crafting a Useful Positioning Statement

Actuation Consulting

A Good Positioning Statement Framework. OUR SOLUTION <key advantages> Identifies how this product differentiates from the competition in a way that creates value. A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Using Experimentation to Drive Product – Stephen Pavlovich (CEO of Conversion.com)

Mind the Product

SaaS products often differentiate their packages by features. Use a hypothesis framework to give you an ‘unfair advantage’ against your competitors. Stephen Pavlovich , CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product.