Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. First, a product strategy is NOT a product roadmap. A roadmap tells people what actions you intend to take, but it does not tell people the reason you are taking those actions.

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Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. The plan, often depicted in a UX roadmap, outlines the work necessary to achieve the goals. Include the desired outcomes in the roadmap along with who will realize them and roughly when.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

AUGUST 12, 2023

The Gestalt principles — originating from psychology and applied to design — offer a systematic framework to understand how humans naturally perceive and organize visual information. Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market.

Product Management 119

Product Management Product Manager User Friction Management 119

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. Nothing changes about how you work with your development teams.

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Product Management Product Manager White Paper Management 246

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

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Vision Roadmap Onboarding KPIs Customer Experience 52

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. No one wants a plan for the future that isn’t exciting, inspiring, and positioning the product for growth and success. Laying the groundwork for a roadmap with IMPACT.

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Roadmap User Testing Customer Feedback Product Research 81

Product Management Unpacked

MAY 26, 2020

Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all. One thing Claire wished she knew before her first day on the job is the Scaled Agile Framework. To her, product strategy and marketing are very alike.

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BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start? What matters most?

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Framework Data Visualization Marketing Reporting Tools 74

Userpilot

OCTOBER 21, 2022

Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Use public roadmaps to collect feature requests and to show users that you’re listening to them and accommodating their needs. develop product roadmaps and prioritize features. set meaningful goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Alchemer Mobile

SEPTEMBER 3, 2020

Download our five-stage framework to reducing mobile churn. Ask for feedback now from your customers so you have time to adjust your product roadmap and make changes before DAU surges again in the fall and winter. Make preparations now in your mobile app and fine-tune team processes so you’re braced for impact.

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Travel Feedback Software Research Software Data Visualization 246

BrainMates

JULY 23, 2023

These frameworks are designed to improve the effectiveness of teams collaborating on software development. Product roadmaps will become a relic of the past. As all software becomes essentially free, product differentiation will become a matter of choice. The question of “when will it be ready to release?”

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The Secret PM Handbook

AUGUST 22, 2016

Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Roadmapping – how my solution will be shaped over time. I deal with: Customers – finding their problems and listening to their product feedback.

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Usersnap

SEPTEMBER 29, 2022

You need to collect customer feedback , prioritize roadmaps , and ship features and products that offer a brilliant user experience. Create your vision and positioning 4. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. I use an importance vs. satisfaction framework to define how well-served or underserved each need is. We make sure our MVP addresses those differentiating needs. Then do ROI analysis and create a roadmap.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. This exposes other parts of the business to ProductPlan’s roadmaps and planning boards before they even use the product themselves.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Userpilot

JULY 17, 2023

What are the key positions in product teams? Their key focus is defining the product vision , developing strategy, and building the product roadmap to align with the business strategy and user needs. For example, some teams use Scrum while others prefer Kanban as their main framework.

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Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

JANUARY 21, 2021

The differentiating aspect of a Product Owner from a Product Manager is a Scrum team. It can exist independently and within any other framework. Work with the product team to form a product roadmap. According to Produx Labs CEO Melissa Perri , “ Product Owner is a ROLE you play on a Scrum team.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

Amplitude

JANUARY 24, 2019

Why should teams create outcome/mission based roadmaps, converge on solutions later, focus on the problem-to-solve, experiment, limit planning inventories, avoid chasing story-point velocity, start together, limit handoffs, and [fifty other things]? They often come to me looking for a specific framework, canvas, prescription, or example.

Framework 88

Framework Customer Experience Differentiation Leadership 88

The Product Coalition

FEBRUARY 20, 2018

The product manager is often considered the expert of their products and is responsible for the strategy, roadmap, and feature definition for product. The position includes marketing, forecasting, and profit and loss (P&L) responsibilities. Keeping a heart of child and you may find many highlights that are ignored by the majority.

Research Software 68

Research Software Product Management Product Manager User Testing 68

Userpilot

JANUARY 31, 2023

You’ll need some tips and tactics to succeed: Start by implementing a minimum viable onboarding playbook to give you a framework to operate from. Whatever goal-setting framework you run with, the critical thing is to have a focus. A clear framework, with well-defined steps to success , will give a boost to any activation funnel.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Mind the Product

OCTOBER 24, 2019

Here’s a straightforward framework for collaborative decision making that is founded in transparency and trust. Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap. A good decision-making process naturally builds a positive decision culture.

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Weak Development Team Customer Experience Workshop User Testing 87

UX Studio: Product Management

MARCH 19, 2021

This is a well-documented framework that is built on the relationship between customer problems and feature ideas. Well-documented framework. Very similar to KANO and a bit to the QFD framework. It has a lot of commonalities with the Jobs To Be Done framework. We can weigh in customer problems. Opportunity scoring.

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Product Research User Testing Development Customer Experience 109

People-First Product Leadership

DECEMBER 4, 2023

Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals. It also showcases why your organization is uniquely positioned to do so. Use this insight to differentiate your organization from others in the space. To kick us off, here is the map for today. Subscribe now What’s in a Strategy?

Strategy 52

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Mind the Product

JANUARY 17, 2018

In fact, it may be a signal that your product is NOT providing positive customer value. This is why it’s critical to measure and thus incentivize an actual behavior that represents positive value for the user. They consistently let original qualitative research drive prioritization on the roadmap.

Data Visualization 119

Data Visualization Product Management Product Manager User Testing 119

Mind the Product

NOVEMBER 14, 2017

To survive a business must understand the competitive landscape and differentiate its offerings. As a product vendor you should gather and analyze competitive information relating to a channel partner in order to be equipped with the right positioning messages and tactics to influence the relationship.

Technical Review 76

Technical Review Systems Review Analytic Tools Research Software 76

Agile Velocity

MAY 20, 2020

As a coach, having worked with countless organizations and executives over the years, from fortune 100 level to start-ups, I’ve reflected on all of the patterns I’ve seen displayed by C-suite level leaders and what differentiates those that have helped create sustainable agility versus those that don’t. . Balancing the Agile Enterprise .

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The Product Coalition

FEBRUARY 4, 2020

It could be to delight customers (measured in positive reviews and referrals) or reduce abandonment. You might also be interested in: How to Use OKRs for Roadmap Prioritization and Planning 3. These are the things that will differentiate you from your competition. To do this, think about the goal you’re trying to reach.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. This exposes other parts of the business to ProductPlan’s roadmaps and planning boards before they even use the product themselves.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. Tell me about a time when you influenced a product roadmap. Is the brand's position clearly articulated and reinforced in the campaign? Even so, it is the guiding light for a company's branding, positioning, and go-to-market plan.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? The product market fit framework is a strategy that helps achieve and maintain the PMF. A framework, like Weinberg’s Bullseye, will help you identify the most cost-effective ways to acquire new customers. What is a product market fit framework? Product-Market Fit Framework.

User Testing 59

User Testing Product Research Feedback Software Framework 59

ProductBoard

DECEMBER 4, 2017

While telephone companies had the better part of a century to secure their position as the leading telecom provider, today’s competitive climate means companies often have just a few years to dominate their industry categories. Competitive differentiation: Are you in an especially competitive industry? What’s my point?

Feedback Software 45

Feedback Software Research Software Reporting Tools User Testing 45

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 84

Product Research Positioning Customer Experience Research Software 84

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Noisy customers When it comes to your product roadmap, the customer is most definitely NOT always right , especially when they ask for specific features.

User Testing 98

User Testing User Friction Development Team Review Reporting Tools 98

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Differentiation is closely related to pricing. This leads to its eventual death.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Design: Product Roadmap. Probably the most visible aspect of the product manager role is driving the product roadmap.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Product Talk

DECEMBER 6, 2023

How does an opportunity solution tree connect to a product roadmap? Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. Market factors: How would addressing each opportunity affect your product’s position in the marketplace? What is an opportunity?

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Data Visualization Product Research Analytic Tools Research Software 276