Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 131

Product Strategy Strategy User Testing Weak Development Team 131

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Usersnap

OCTOBER 3, 2023

Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Various UX measurement frameworks exist, including HEART, SUS, NPS, and CES. This article delves into demystifying and detailing the HEART framework’s implementation for UX evaluation.

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Alchemer Mobile

SEPTEMBER 3, 2020

Download our five-stage framework to reducing mobile churn. Both apps are considered quick-service restaurants (QSRs), with one main differentiator: the first business relies heavily on the use of their drive-through option, and the second business offers drive-through service, but not as a primary offering.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Portfolio and product strategy. Preparing for the C-Suite.

User Testing 222

User Testing Customer Feedback Product Research Customer Experience 222

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

Roadmap 133

Roadmap Healthcare Reporting Tools Software Review 133

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

280 Group

MARCH 2, 2021

You can think of the differentiation as “inbound” vs. “outbound.”. The roles collaborate around product strategy plus the positioning and messaging of the product that defines its reason for being and set it apart from competitive or substitute offerings. Get the Role Clarity Your Team Needs.

Webinar 296

Webinar Outbound Product Management Product Manager 296

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start? What matters most?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

bpma ProductHub

FEBRUARY 4, 2018

But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. In summary, here’s how they defined each role: PM. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog.

Strategy 52

Strategy Branding Construction User Testing 52

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Personally, I get positive results from detailed written requirements. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. .

Framework 119

Framework User Testing Research Software Feedback Software 119

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

280 Group

JULY 8, 2019

Conducting Competitive Analysis and setting the competitive strategy is integral to achieving product success and tuning your marketing efforts. Some issues your team may face if their product manager is weak in conducting Competitive Analysis: Lack of great marketing collateral that highlights your product positioning.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

Userpilot

SEPTEMBER 18, 2023

TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research. Leveraging data to optimize marketing strategies, target the right audience, and retain customers in order to bring more business growth. What is growth marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. develop product vision and strategy. set meaningful goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

280 Group

APRIL 28, 2019

To ensure proper product backlog management, it’s best to clearly define and validate a product strategy. Product strategy usually involves positioning, market opportunities research, target customers, competitors’ analysis, etc. It will help develop an appropriate product vision. Always prioritize.

Research Software 275

Research Software Feedback Software User Testing Customer Experience 275

Business of Software Conference

SEPTEMBER 1, 2023

Jason Cohen Jason Cohen will share his deep knowledge born out of building his own highly successful bootstrapped and venture funded businesses and advising hundreds of others, to show how you can build a practical strategy that is right for you. She’ll share terrible and terrific examples that reveal why most sales pitches get it wrong.

Data Visualization 52

Data Visualization Banking Customer Experience Framework 52

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. Congratulations!

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Types of SaaS Growth 5 steps to scale SaaS Growth, regardless of your competitive strategy 1. Create your vision and positioning 4.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. Think about data management as the framework you use for defining the way your team works with data.

Data Visualization 114

Data Visualization Analytic Tools User Testing Product Research 114

Product Innovation Educators

JANUARY 9, 2023

As product professionals, we need to help position our products in ways that make sense for customers and the organization. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies. I develop editorial strategies. This is a branding and messaging issue.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

The Product Coalition

MARCH 7, 2023

If all you do is listen to your users without a plan or a decision making framework, you might walk away with no insights or the wrong insights. People tend to give very positive answers, regardless of whether it’s true. One of the tools I’ve heard positive things about is called Dovetail.

User Testing 128

User Testing Customer Feedback Customer Experience Data Visualization 128

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. It’s where visions are shared, strategies are unveiled, and futures are shaped. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Intercom, Inc.

APRIL 23, 2018

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. What is a ‘privacy ecosystem’ and why it matters. Choose vendors/partners that you trust.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

The Secret PM Handbook

AUGUST 22, 2016

Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. But tools that help me with all those other things?

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Web development strategies for successful redesigns. It aims to build great products with a quick go-to-market strategy. Assess your current website. Why redesign? Conclusion.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Userpilot

JUNE 20, 2023

As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation. How is it aligned with your organization’s vision , strategy, and business model? Goal setting framework. What customer pain points , needs, or wants does it address?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

JULY 17, 2023

What are the key positions in product teams? Their key focus is defining the product vision , developing strategy, and building the product roadmap to align with the business strategy and user needs. Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98