Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Usersnap

OCTOBER 3, 2023

Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Proactive issue detection , enhanced collaboration, design validation, and iterative progress contribute to effective, user-centered product management. What is Google’s HEART Framework ?

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

Research Software 230

Research Software Technical Review Technology Product Research 230

280 Group

NOVEMBER 1, 2021

To learn more in-depth about creating your customer journey map, join our upcoming webinar, Customer Journey Maps – Your Secret Weapon to Driving Product Adoption on Friday, November 12, 2021. Along with these questions, Product Managers can analyze the customer journey using other tools, such as the “Jobs-To-Be-Done” framework.

Webinar 295

Webinar User Testing Customer Experience Research Software 295

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

280 Group

SEPTEMBER 16, 2021

Again, Product Managers can use processes to differentiate their value compared to the competition. These “7 Ps” provide a useful framework for creating and communicating the value behind your product positioning. Unlike ( primary competitive alternative ), our product ( statement of primary. differentiation ).

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. However, involving the design team from the outset will help you avoid common pitfalls and streamline product development. Design is strategy mixed with art and execution. Going deep with user research.

Weak Development Team 123

Weak Development Team User Testing Data Visualization Product Research 123

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

280 Group

MARCH 2, 2021

In working with the sales and marketing teams, many organizations have a Product Marketing Manager that works more closely with these teams, while others have the Product Manager taking on this responsibility. When separate individuals comprise these roles, both need an intimate understanding of the market the product is a part of.

Webinar 296

Webinar Outbound Product Management Product Manager 296

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall. You need both.

Roadmap 137

Roadmap Healthcare Reporting Tools Software Review 137

Product Innovation Educators

APRIL 11, 2022

Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. It’s getting harder to stretch those frameworks that were built for a world well-defined by industry into the world we face today.

Strategy 91

Strategy Automotive Research Software Product Strategy 91

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Mind the Product

MARCH 20, 2020

She believes that product people have dynamic skills. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Fortunately, the diversity of lower-level product roles encourages us to grow our expertise. Communication.

User Testing 215

User Testing Customer Feedback Product Research Customer Experience 215

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Product Management University

APRIL 8, 2024

It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want. Marrying Company Strategy and Portfolio/Product Strategy Before we dive into connecting the strategy dots, I want to make a clear delineation between company goals and company strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product usage analytics shed light on how users engage with the product and how to help them achieve their goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Product Management Unpacked

MAY 26, 2020

From marketer to product management leader. Claire credits her knack for product strategy to her diverse experience in marketing. To her, product strategy and marketing are very alike. One thing Claire wished she knew before her first day on the job is the Scaled Agile Framework.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. Please tell me!

Data Visualization 123

Data Visualization ChatGPT Research Software Product Management 123

280 Group

APRIL 28, 2019

To ensure proper product backlog management, it’s best to clearly define and validate a product strategy. It will help develop an appropriate product vision. Product strategy usually involves positioning, market opportunities research, target customers, competitors’ analysis, etc.

Research Software 275

Research Software Feedback Software User Testing Customer Experience 275

bpma ProductHub

FEBRUARY 4, 2018

Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. A subject matter expert (SME) on the product, providing daily support to engineering.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

280 Group

JULY 8, 2019

Lower close rate against competition from salespeople unable to articulate differentiation. Product and possible company failure from not anticipating competitive moves. Create a template of each framework and fill it out based on real market research. Competitors taking market share. Issues with resellers/distributors.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

ProductPlan

AUGUST 10, 2023

Connect Product Strategy to Execution in ProductPlan > Stakeholder alignment Stakeholders must buy into this strategy to push incremental value while working on more extensive initiatives. A shared vision ensures that every project aligns with the vision.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. Why Every Product Strategy Needs a Strong Narrative . Business Requirements – The Problem is the Problem! .

Marketing 100

Marketing Certifications Differentiation B2B 100

Mind the Product

DECEMBER 18, 2019

We analyzed dozens of job descriptions from leading companies (Airbnb, Amazon, Booking, eBay, Expedia, Instagram, Intercom, LinkedIn, Netflix, PayPal, Spotify, among others) and we were able to differentiate hundreds of distinct skills and responsibilities. Agile : Product owner role, software development, team cadence, delivery.

Weak Development Team 111

Weak Development Team Feedback Software Research Software Development 111

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Being good at user interviews is not equal to simply listening to your users.

User Testing 133

User Testing Customer Feedback Customer Experience Data Visualization 133

Amplitude

DECEMBER 18, 2020

This blog post introduces some of those ideas, so you can learn more about the world of product analytics and how it creates value for your customers and your business. What Is Product Analytics? At its core, product analytics is the process you use for understanding how customers engage with your digital product or service.

Data Visualization 114

Data Visualization Analytic Tools User Testing Product Research 114

Mind the Product

SEPTEMBER 14, 2018

The problem in managing innovation arises because companies don’t understand the differences in levels of uncertainty at different time horizons of the product lifecycle. To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly.

Customer Experience 169

Customer Experience User Testing Customer Feedback Product Research 169

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Mind the Product

OCTOBER 24, 2019

Product managers can make better decisions if they’ve built transparency and trust with their team. Here’s a straightforward framework for collaborative decision making that is founded in transparency and trust. Product Decisions. Product decisions are either tactical or strategic. Decision Rules.

Weak Development Team 85

Weak Development Team Customer Experience Workshop User Testing 85

ProductPlan

AUGUST 10, 2023

Connect Product Strategy to Execution in ProductPlan > Stakeholder alignment Stakeholders must buy into this strategy to push incremental value while working on more extensive initiatives. A shared vision ensures that every project aligns with the vision.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Amplitude

FEBRUARY 13, 2019

At Amplitude we’re big believers in product teams aligning their vision and strategy to a north star metric. In fact, we believe so strongly that this framework helps transform product organizations that we host workshops about it across the globe. So we aligned around ‘weekly querying users’ (WQUs) as our north star.

Data Visualization 99

Data Visualization Analytic Tools Customer Feedback Customer Experience 99

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. What they don’t realise is that at the heart of any effective innovation program, you’ll find good product management in practice.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52