How to Create A Value Proposition: A Four Step Framework

Bart Krawczyk
Product Coalition
Published in
8 min readFeb 8, 2022

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A strong value proposition is a cornerstone of a product, so let’s do it right.

Source: hec.edu

Crafting a value proposition might be a daunting task. Let’s see how we approach this topic with a simplified, four-step framework.

Step 1. Start With the Problem Space

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