article thumbnail

Which Way is Up? Selling in an Uncertain Market

DemandMatrix

There is not even agreement on the shape of the recession as it is tied to public health, government policies, economic factors, fear, and the ongoing willingness to social distance. Firms need to pivot quickly into new markets, messaging, and value propositions. Complementary targeting is also a common technographics strategy.

article thumbnail

Make New Product Features Stick

The Product Guy

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. But they shouldn’t receive the same message about your new feature. Which message is more effective? Sad but true. First, it would be irrelevant to many of them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

The Nook failed to: Focus on differentiation in the space. The government estimates between 50-70% of small businesses closed. Task: I took it upon myself to put together a Communication and Government Affairs team. This framework should include the product's personas, messaging pillars, and unique value proposition.

article thumbnail

Shep Hyken on fostering the cult of the customer

Intercom, Inc.

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

article thumbnail

??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

Well, I have a very short message I want to give you, and it is the foundation of customer service and experience. The reason you don’t want to is that if you do that, you’re back into a commodity trap where you’re not differentiated enough. I walked out there and I realized I had less than two minutes. Here it is.

article thumbnail

Some (spiritual) reflections on my systemic design studies

UX Planet

One of the main messages to me was to “abandon problem solving mindset”: one-off solutions do not work in a complex environment; instead, what we need is interventions able to move a situation to its better state. But the complexity consists of integration as well as differentiation. A couple of my takeaways after both courses.

article thumbnail

Jonathan Anguelov on Aircall’s $65 million Series C success

Intercom, Inc.

The message is clear: While our confinement at home may be temporary, the current health crisis has acted as a time machine that has forced companies to complete their transition into organizations that can do business anywhere and any time. A partnership with the French government. Jonathan: Definitely.