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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I never lost a healthcare deal in the three years I was in a pre-sales role.

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Product Management in Healthcare

ProductPlan

When patients think about healthcare, most immediately conjure up images of the services doctors and nurses provide. trillion healthcare industry , or even those already working there, it’s key to understand what makes product management in healthcare a little different from consumer tech or small business solutions.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

It had a solid purpose — rooting out fraud in healthcare to make healthcare more affordable. And it delivered significant business value, at times 4–6% of our client’s total healthcare expenditure, which could be tens if not hundreds of millions of dollars. We both agreed it had more potential, but it never took hold.

Roadmap 140
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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. healthcare). What is Portfolio Marketing? The intent is to communicate how your portfolio makes organizations in those segments stronger in their own industry or discipline.

Marketing 147
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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

healthcare, retail), size of the organization (e.g., That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition. USA, Canada, Mexico).

B2B 130
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3 Product Marketing Myths to Dispel

Product Management University

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Instead of delivering a great cloud platform, you’re delivering a cloud platform with capabilities that are specific to banking, healthcare, retail, manufacturing, etc. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.