Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. So around this time last year, we revisited and sharpened our vision.

Education 40

Education Vision Customer Experience Differentiation 40

Roman Pichler

APRIL 3, 2018

At the same time, it offers you, the person in charge of the product, the necessary context to make the right strategic product decisions, for example, the market your product should serve and the business goals it should meet. What is the company’s vision? Do you intend, for instance, to address existing markets?

Strategy 256

Strategy Product Research Weak Development Team Systems Review 256

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

People-First Product Leadership

OCTOBER 1, 2023

Differentiate : Embrace uniqueness as being the same can be limiting and honestly quite tiring. Read People-First Product Leadership How to create the future together through backcasting When I worked in emerging media at Razorfish , developing a strategy brief was always a collaborative effort.

Leadership 52

Leadership Data Visualization Technical Review ChatGPT 52

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Sanj: Well, it’s a pretty long one.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

ProductPlan

AUGUST 10, 2023

Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Adoptable – have sufficient table-stakes requirements for features such that the majority of the market can adopt it. However, a great product is more than something that “the market accepts”. You need to differentiate.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? A purpose we could share with the company’s leadership team, customers, and those working on the product. Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. How should I respond? To generate profit?

Weak Development Team 140

Weak Development Team Customer Experience Technical Review Customer Feedback 140

The Product Coalition

SEPTEMBER 2, 2022

The leadership team finally agreed on the vision. We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential. The market opportunity In which market will your product compete?

Product Strategy 136

Product Strategy Strategy User Testing Weak Development Team 136

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Product Innovation Educators

JUNE 21, 2021

The Pipeline allows leadership to communicate a ranked list of priorities. Teams meet frequently and communicate, and the vision and work are visualized using Scrum. A Market Requirements Event prioritizes product requirements in one to three days, rather than the months this process usually takes. 6:50] Pipeline.

Development 95

Development Customer Experience Differentiation Events 95

ProductPlan

AUGUST 10, 2023

Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. This adds credibility.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

280 Group

JANUARY 7, 2020

In 2020 there is plenty of opportunity for Product Managers to differentiate their products from others by making these experiences seamless across devices and use occasions. Sign up for our next Product Management Leadership webinar , where we will dive deeper into each of these exciting topics. Jamming to Spotify. REGISTER NOW.

Data Visualization 240

Data Visualization Artificial Inteligence Analytic Tools Product Management 240

Mind the Product

DECEMBER 18, 2019

Does a product manager need to know about online marketing, brand building, understand a P&L statement, or machine learning algorithms? Mixing the words, key responsibilities across companies started to emerge: Define product vision and strategy. Expert Analysis and Benchmarking. Responsibilities and skills word clouds.

Weak Development Team 112

Weak Development Team Feedback Software Research Software Development 112

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Startup: Set ruthless priorities.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 97

Outbound Product Management Product Manager Inbound 97

Userpilot

JULY 17, 2023

In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. These include but are not limited to: Product discovery – market and customer research to identify customer problems that the product could solve and generation of ideas on how to solve them.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Amplitude

MARCH 11, 2020

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. Start with company vision and direction.

Data Visualization 98

Data Visualization User Testing Product Strategy Product Research 98

Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. It brings together who the product is for, the needs of the market, and your set business goals. Leadership wants to help teams smoothly and effectively execute, so an effort is made to provide more clarity.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. It brings together who the product is for, the needs of the market, and your set business goals. Leadership wants to help teams smoothly and effectively execute, so an effort is made to provide more clarity.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

ProductPlan

MARCH 5, 2021

Start with the product vision. To begin, an essentialist has a clear vision for the direction of the product. This product vision describes the overarching long-term mission of your product. Vision statements are aspirational and communicate concisely where the product hopes to go and what it hopes to achieve in the long term.

Roadmap 122

Roadmap Customer Experience Product Research Vision 122

Agile Velocity

MAY 20, 2020

As a coach, having worked with countless organizations and executives over the years, from fortune 100 level to start-ups, I’ve reflected on all of the patterns I’ve seen displayed by C-suite level leaders and what differentiates those that have helped create sustainable agility versus those that don’t. . The Agile Leadership Team.

Agile 77

Agile Feedback Software Data Visualization Research Software 77

Izenda

JUNE 28, 2020

Company size differentiates the depth of thinking a product manager takes when developing the product strategy and roadmap. The software product manager takes responsibility for a product line’s vision and profitability. They’ll work to eliminate gaps between engineering teams and sales and marketing.

Analytic Tools 56

Analytic Tools Feedback Software Product Management Product Manager 56

Intercom, Inc.

OCTOBER 14, 2019

Now we need to deliver something beyond product information and walkthroughs to add the kind of value that will differentiate us from our competitors. I asked their team to describe their customer promise and their vision for this project. Salespeople no longer add differentiated value by providing feature-level information to buyers.

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

Innovatemap

APRIL 10, 2020

Start with your existing market and existing customer base. Start by brainstorming with your leadership team and have the conversation be fueled by the new learnings. Some questions to consider: Is there a new market you can serve? It requires a different set of skills, vision and leadership. Find Your Relevancy.

Customer Experience 52

Customer Experience User Testing Differentiation Leadership 52

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Startup: Set ruthless priorities.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. This framework covers five major questions: What do we aspire to be? Where do we play? How do we win?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

FEBRUARY 20, 2018

The position includes marketing, forecasting, and profit and loss (P&L) responsibilities. The product manager often analyzes market and competitive conditions and lays out a product vision that is differentiated and delivers special value based on customer demands.

Research Software 68

Research Software Product Management Product Manager User Testing 68

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. That’s the dream, that’s the vision. That’s the dream, that’s the vision.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. That’s the dream, that’s the vision. That’s the dream, that’s the vision.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Bain Public

NOVEMBER 29, 2020

With the transition from print to digital and with so many people now dependent on transportation methods other than private car ownership, there is an opening in the market to use geo-data to embed digital content and hyper-local news inside mobility apps. Uber, Lift, electric scooters, bike-sharing, public transport etc.) over owning a car.

Transportation 52

Transportation Feedback Software Customer Experience Leadership 52

Product Culture

MAY 2, 2018

Am I one of those people who believes product managers are really just disguised marketing people, the kind who don’t really understand what they are selling?* In my mind, these are the core aspects of leadership. Listening Is The Most Important Form of Leadership. I am not talking about being a dictator or a good speechmaker.

Analytic Tools 40

Analytic Tools Product Management Product Manager Product Research 40

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product.

Vision 186

Vision Product Research User Testing Workshop 186