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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. The post BI vs. product analytics: Key differentiators appeared first on Mixpanel. Ready to get started? Talk to a specialist today.

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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

One of OkCupid’s key differentiators is the use of questions to create a match score that determines one person’s compatibility with someone else. Our customer data stack at OkCupid consists of mParticle, Looker, and product intelligence (PI) platform Amplitude.

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Reveal VS Looker for Embedded Analytics; Which Solution Is Better for You?

Reveal

This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? In 2019, Looker got acquired by Google and is now part of the Google Cloud platform.

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How to Implement Testing in Production

Split

Another important step, regardless of whether you’re using a tool or not, is to differentiate between test data and real data in production. One way to do this is to have a boolean set up for your test entities in production.

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

I had some experience using self-service visualization tools like Tableau and Looker at LogMeIn, and I liked being able to expose insights that were worth exposing. JC: Would you say that the longer-term, strategic aspect of the Product Ops role is something that differentiates it from, say, other ‘traditional’ Ops-type roles?

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. Where does Amplitude fit in and how do you differentiate yourself from the masses? And we saw a couple players come into that space, and we have Amplitude now. Sandhya : That’s a great question.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. Where does Amplitude fit in and how do you differentiate yourself from the masses? And we saw a couple players come into that space, and we have Amplitude now.